Agency: Taglab | Client: Avis and Visa | Sector: Finance | Objective: Customer acquisition | Format: Dedicated website

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A specially developed site to promote the customer benefits of the partnership between Avis and British Airways. The site recognised returning visitors automatically, delivering tailored offers and benefits based upon the user's Executive Club membership status. Taglab Publisher was used to control when offers were presented, and to whom. Taglab developed a microsite with “remember me” cookie functionality, that stores which tier of the Executive Club each passenger belongs to.

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