Agency: Taglab | Client: Centrica | Sector: Gas industry | Objective: Customer communication | Format: Website redesign

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Taglab brought British Gas’ site in line with the new brand and accessibility guidelines. Before the site was redeveloped, most British Gas Business customers tended to make contact via the call centre, rather than using the website. Moving just a small proportion of customers online would result in a large saving in customer support costs. The British Gas Business site targets both SMEs and larger industrial and commercial customers. Offering a combination of gas, electricity, telecoms and other business services, the site provides a combination of marketing and customer service information.

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