Tiny Prints sees 47% increase in search rankings via Twitter and Bright Edge

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Photo printer Tiny Prints aligned its Twitter strategy with its organic search strategy, in a bid to boost search engine rankings with greater engagement using Twitter. Using the Bright Edge platform, the firm measured and tracked the influence that Tweets had on organic search rankings. saw a 47% increase in organic search rankings on "long-tail" keywords and URLs that were popular and engaging on Twitter. The gains occurred as follower engagement on those pages and keywords grew 300% over a month-long focused campaign that aligned Tweets with their content strategy.

New Idea

Managing a brand that helps people celebrate special moments in their lives, the Tiny Prints marketing team considers engaging customers through Twitter a top priority. Through the @TinyPrints Twitter handle, they deliver customers new offers and designs, and manage all questions with direct messages to individuals. Like most online companies, organic search is also a major channel for Tiny Prints, driving a large portion of web traffic and conversions.

Follower engagement on pages and keywords grew 300% over a month long campaign that aligned Tweets with digital content.

Interested in increasing its digital marketing conversion rate, the team decided to test a new idea: align its Twitter strategy with its organic search strategy. Could they boost search engine rankings with greater engagement using Twitter? Tiny Prints believed that Tweets could improve search rankings, and aimed to prove the value of aligning their social engagement strategy with their SEO strategy.

Implementation

Tiny prints used the Bright Edge platform to measure and track the influence that Tweets had on organic search rankings. They were able to easily track pages and keywords shared on Twitter and correlate these against search ranking of the same pages. With visibility across social and search, Tiny Prints identified the keywords and URLs where Twitter engagement and exposure could influence organic search performance. Using this data, Tiny Prints created compelling Twitter content that engaged followers, many of whom ended up retweeting them.

Impact

Supported by search and social analytics from Bright Edge, Tiny Prints saw a 47% increase in organic search rankings on "long-tail" keywords and URLs that were popular and engaging on Twitter. The gains occurred as follower engagement on those pages and keywords grew 300% over a month-long focused campaign that aligned Tweets with their content strategy.

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