Unilever increases brand awareness 24% with South East Asian games mobile push

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Unilever sponsored the 2011 SEA Games and worked with AdMob to create interactive mobile campaigns using "Rich Media Designs for Mobile". The campaign delivered great performance, with 646,000 clicks on brand banners and a 24% increased aided brand awareness & 29% increased brand favorability. This video case study shows how the brand managed to engage the home team Indonesia.


More on this case study…
Brand: Unilever | Sector: FMCG | Country: Indonesia | Objective: Build brand enagagement, drive sales | Agency/ Partner: AdMob/ Mindshare | Format: Mobile, Outdoor, Display Advertising

Key results:

646K Clicks on brand banners
1.6% CTR on Rich Media ad formats
15M users submitted "cheers" in 34 days
87M brand impressions
24% increased aided brand awareness & 29% increased brand favorability.

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