Shopping app case study: Stouffer gets 2 million users with meal planner app

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Stouffer’s new app lets customers plan their meals, providing recommendations and grocery lists for local stores based on their preferences. This shopping app case study looks at how the Frozen food brand managed to get 2 million families engaging with the brand through an app tailored for its core audience.The ‘Food on the Table’ app requires users’ to input their preferred food and dishes and the grocery stores they shop at. Then it will recommend dishes for the week with the potential to save money by listing the items on sale each week at your chosen grocery stores and recipes based on those sale items. The mobile app syncs up with the user’s account on the website.

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Brand: Stouffer | Sector: FMCG, Food and Beverage | Country: US | Objective: brand awareness and favourability | Format: Mobile, App |

The Food on the Table app is now used by 2 million families for meal planning and grocery shopping.

“The goal is sending consumers the right messaging at the right time,” said Sarah Bovagnet, public relations and marketing assistant at Food on the Table, Austin, TX. “Brands like Stouffer's want to be a part of the consumer's natural planning process, rather than being out of context like a banner ad,” she said. “Providing product information and incentive while a consumer is planning meals and shopping accomplishes this.”

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