It took just 9 bending complaints to steal the thunder from the successful launch of Apple's iPhone 6 and iPhone 6 Plus which saw 10 million orders. As ‘bendgate’ took over Twitter in September 2014, a number of fast acting brands were quick to join in the fun getting much publicity in the process. View some of the best tweets here...
Apple's record breaking iPhone 6 sales were marred by two high-profile fails, as users flock to social media to complain about bent phones and a software update that rendered their devices unable to make calls.
A number of brands were also quick to get in on the conversation, with Kit Kat (a partner with rival Android) coming up with a smart spoof tweet withing hours of the story errupting on Twitter:
We don't bend, we #break.
#bendgate #iPhone6plus pic.twitter.com/uippCg4kCi
— KITKAT (@KITKAT) September 24, 2014Heineken was slightly more sympathetic:
Dear Apple… #BendGate pic.twitter.com/XJ8zVEUog9
— Heineken NL (@Heineken_NL) September 25, 2014Meanwhile rival Samsung had two quick responses:
Samsung react to #BendGate on #iPhone6plus #advertising pic.twitter.com/KnHkyU6HO3
— Simon Sugar (@Amscreen_Simon) September 25, 2014Curved. Not bent. #GALAXYNoteEdge pic.twitter.com/OTPIYlI07f
— Samsung Mobile (@SamsungMobile) September 25, 2014While LG pointed out that it's phones are supposed to flex:
Our phone doesn't bend, it flexes...on purpose. #bendgate pic.twitter.com/d1DudxDQgf
— LG USA Mobile (@LGUSAMobile) September 24, 2014