SEO case study: Lloyds Pharmacy Online Doctor boosts organic search

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Click Consult formulated a search strategy that would help to deliver commercial results across key product areas for LloydsPharmacy Online Doctor, leading to a 144% increase in organic sessions and a 77.59% increase in organic revenue.

The challenge

Founded in 2002, LloydsPharmacy Online Doctor set out to provide patients with an additional channel in which to receive care for health problems that they traditionally may have found embarrassing or inconvenient through face-to-face care. The Online Doctor team now provide a breadth of remote medical services in partnership with both the NHS and private organisations for patients across the UK.

The solution

LloydsPharmacy Online Doctor approached Click Consult with the objective of increasing organic traffic and search visibility for a number of key terms for the Online Doctor brand. Having previously relied heavily on PPC advertisement to drive online traffic and sales, the team at Click Consult highlighted how organic search (SEO) would be a much more efficient and cost effective investment for their online marketing.

After a period of research and analysis, it was clear that in order to improve the performance of the identified lead terms, the emphasis of the strategy would be to enhance the backlink profile of the Online Doctor website. The strategic approach of the project was to undertake blogger, social and PR outreach to identify relevant influencers within the online pharmaceutical industry that would be interested in showcasing innovative and creative content to their audience.

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas.

They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive. We are looking forward to a successful future partnership.

The results

Our organic search strategy for LloydsPharmacy Online Doctor has delivered some impressive year on year results including increasing the number of page 1 terms to 36, as well as:

• 144% INCREASE IN ORGANIC SESSIONS

• 43% INCREASE IN OVERALL SESSIONS

• 77.59% INCREASE IN ORGANIC REVENUE

• 17% INCREASE IN ONLINE REVENUE

As a consequence of the exceptional results delivered, the search strategy has now been expanded to include a number of additional clinics under the Online Doctor brand including; emergency contraception, hair loss and travel health.

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