Video case study: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’

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The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together.

The challenge

The ‘social experiment’ ad from Mars-owned dog food brand Pedigree shows what happens when someone with a lost dog turns up to a Donald Trump rally wearing a Clinton T-shirt, and vice-versa.

The solution

The “Vote for Good” ad created by BBDO New York was written Oct. 24 and shot at a rally on October 27th, and went live on YouTube within days.

The video is posted on all of Pedigree’s social pages, including Facebook, Twitter and YouTube.

The results

Speaking to Marketing Daily, Greg Hahn, chief creative officer, BBDO NY, said: “We wanted to put something out there that offered a different message — that deep down we are more alike than different. This is very true to Pedigree's core belief that dogs bring out the good in us.”

The ad was been hugely popular, getting over 2.5 million views in its first week alone, with its combination of cute animals, topicality and shrewd political neutrality.

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