AT&T runs Snap ads campaign for Father’s Day to engage tech-savvy young people

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AT&T wanted to create a memorable campaign for Father’s Day that engaged younger, tech savvy people and positioned AT&T’s mobile devices and accessories as great gifts for Dad. Snapchat was the perfect platform to reach and engage this audience.

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Case study summary

• Snapchat was a great platform for AT&T to use to engage a young, tech savvy audience

The challenge

AT&T wanted to create a memorable campaign for Father’s Day that engaged younger, tech savvy people and positioned AT&T’s mobile devices and accessories as great gifts for Dad.

The solution

Snap ads were placed across highly visited Snap Discover channels in the weeks prior to Father’s Day. AT&T leveraged Snap ads web view format to incorporate interactivity and encourage young people to engage.

The results

• +4m impressions
• 1.6x increase in engagement
• 14% unique engagement

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