AT&T wanted to create a memorable campaign for Father’s Day that engaged younger, tech savvy people and positioned AT&T’s mobile devices and accessories as great gifts for Dad. Snapchat was the perfect platform to reach and engage this audience.
Case study summary
• Snapchat was a great platform for AT&T to use to engage a young, tech savvy audience
The challenge
AT&T wanted to create a memorable campaign for Father’s Day that engaged younger, tech savvy people and positioned AT&T’s mobile devices and accessories as great gifts for Dad.
The solution
Snap ads were placed across highly visited Snap Discover channels in the weeks prior to Father’s Day. AT&T leveraged Snap ads web view format to incorporate interactivity and encourage young people to engage.
The results
• +4m impressions
• 1.6x increase in engagement
• 14% unique engagement
