Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 152 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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US ticket aggregator SeatGeek was looking to reach engaged fans who are passionate about attending live sports games, concerts, and theatre events. This case study looks at how the firm used Yahoo App marketing to boost return on ad spend.

12/03/2015  |  Full story...

In February 2015, social media was divided by one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split the globe …

View this video from NBC reporting on the dress buzz here:

05/03/2015  |  Full story...

Ever bought something in a sale that you later regretted? Snickers blame these shopping errors on hunger to tie in with their “You’re Not You When You’re Hungry” campaign. This case study looks at how Snickers helped shoppers in Dubai resell unwanted items they bought in the sales.

18/02/2015  |  Full story...

The unstoppable growth of mobile is changing how people engage in everyday tasks such as shopping, banking, learning, work, entertainment and even health care. In developing countries, mobile money has become a phenomenon, but success has relied on mobile operators and banks acting as collaborators, not competitors. This case study looks at how mobile network Airtel and the Equity Bank of Kenya formed a successful partnership that helped propel mobile money accounts into the mainstream across large parts of Africa.

30/01/2015  |  Full story...

With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s history.

29/01/2015  |  Full story...

Taco Bell’s alternative and savvy social media marketing has gained a strong following by a younger audience and its ramped-up deal with US College Football Playoffs and ESPN offers a unique opportunity to connect with its target market. So, why is Taco Bell’s Twitter account such a hit and what does this new deal with College Football playoffs mean for the Mexican fast-food chain?

14/01/2015  |  Full story...

Back in 2012, car seat firm Britax saw its target audience were rapidly moving online. In response, the brand worked with Shopatron to produce a holistic digital strategy that embraced click and collect, mobile commerce and inventory optimisation. This case study looks at how the UK brand made smart use of technology to get a sales increase of over 150% each month when compared to the same month in the prior year.

13/01/2015  |  Full story...

The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, but is it the most effective in terms of ROI? This case study uncovers why Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.

11/12/2014  |  Full story...

Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. When viewing the video, users can click on a colour strip at the bottom of the video, causing the film to switch seamlessly to that colour theme. The film was created by Virtue Worldwide, Vice Media’s in-house creative agency. The ad has been shot five times using five different colour schemes, and lets viewers to click to change the colours and clothes in the video as it plays. The shoppable video has been viewed more than 700,000 times in just over a month.

03/12/2014  |  Full story...

Back in 2011, O2 made the bold move to expand beyond the consumer with an initiative to get small businesses on its side- winning a raft of new customers ahead of rivals Vodafone, Orange and T-Mobile in the process. This case study looks at how the UK mobile network operator identified a growing demand and re-positioned its brand to get tens of thousands of businesses using their network.

02/12/2014  |  Full story...

To celebrate Mothers Day 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.

27/11/2014  |  Full story...

With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm strengthened customer loyalty and boosted revenues.

27/11/2014  |  Full story...

Waitrose called on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called 'Donate Your Voice'. In October, the supermarket ran an online campaign, created by BBH London, urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert.

13/11/2014  |  Full story...

The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.

Here it is, our 2014 Christmas advert. Say hello to #MontyThePenguin https://t.co/RPDaH2YYPk

— John Lewis (@johnlewisretail) November 6, 2014

13/11/2014  |  Full story...

In November 2014, retailer got a leap in its digital coverage thanks to an unsuspecting teen heartthrob. Or was it all a viral marketing ploy in the first place? This case study looks at what should other brands (and their staff do) when they’re thrown into the spotlight?

pls rt bc everyone needs alex from target on their tl pic.twitter.com/31udOj9Fxd

— ash (@chntxl) November 2, 2014

06/11/2014  |  Full story...

The 2014 IKEA catalogue came to life this year taking the customer experience further with extended digital content. This case study looks at how the furniture brand used augmented reality technology to add a new dimension to the shopping experience, getting a huge 8.5 million downloads in the process.

05/11/2014  |  Full story...

Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona used facial recognition software to charge per laugh, rather than per show. Back in June 2014, the Teatreneu clubrecorded each laugh from customers on a tablet on the back of the seat in front. The scheme, which uses facial recognition software, is now working so well that its helping the Spanish venue turn a larger profit. Entrance to the club is free, but each laugh amounts to €0.30 (£0.24) – to a maximum of 80 laughs for €24 (£18). The average ticket price is now up by €6 and it has resulted in 35 per cent more spectators.

29/10/2014  |  Full story...

In the space of four years, Smart Balance managed to grow its US market share by 14%, giving power brands such as Country Crock and I Can't Believe It's Not Butter! something to worry about. This case study looks at how the health food brand made smart use of digital platforms, culminating in this years' s Valentine’s e-cards promotion that boosted subscriptions 14% in the process.

10/09/2014  |  Full story...

milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site.Customers were able to use their smartphones to set up and manage the delivery of their daily essentials.

10/09/2014  |  Full story...

Food outlet operator SSP, the company behind Starbucks and Upper Crust, partnered with eDigitalResearch to listen to customers around the world and improve the customer experience. This case study looks at how the firm streamlined its customer feedback process while seeing a tangible return on in its customer relationship management investment.

09/09/2014  |  Full story...

Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. In just over three weeks since launch, “First Moon Party” has garnered more than 25 million views. The spot’s also been widely shared on social media, receiving more than 200,000 Facebook interactions and 6000 Tweets.

09/07/2014  |  Full story...

American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.

02/07/2014  |  Full story...

Extending their ‘Should’ve gone to Specsavers’ TV campaign online, the Specsavers i-Roll campaign smashed visual engagement benchmarks. The case study looks at how the optician expanded its appeal to a broad 25-54 audience.

02/07/2014  |  Full story...

Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny ad turned controversial subject matter into a highly amusing and entertaining video, picking up the Cannes Lions Grand Prix in the process.

25/06/2014  |  Full story...

To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget.

Watch the video case study below:

04/06/2014  |  Full story...