Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 103 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Betfair is the world's leading online betting exchange. Taglab designs and produces their monthly "In-Play" newsletter. The contents include opinion pieces, event previews, community content, analysis, competitions, hints and tips. The newsletter combines an email and microsite, achieving consistently high clickthrough rates. In a recent issue, 36% of those opening the email clicked through to the microsite.

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01/08/2007

When Betfair launched in 2000, they were the world’s first online betting exchange. Since then, they’ve grown rapidly, and today they have 95,000 active users. Each year, Betfair would mail these users a branded diary. As their membership grew, this tradition became increasingly expensive. The time had come to consider an alternative approach. Taglab developed a sophisticated online sporting calendar targeting Betfair’s registered users. The calendar, featuring hundreds of sporting events. Functionality includes the ability to import events into Outlook, TV listing information and deep-links into Betfair’s markets.

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01/08/2007

Before anyone can bet online with William Hill they must by law register to prove they are over 18, to provide bank details and to submit name and address details. Of course this information also provides valuable data that can be used to target those who have registered but not converted to purchase, and to enter customers into a relationship management programme. William Hill suspected that the registration process was one of the largest barriers to buy. They wanted to test this, and many other alternative site processes. However they recognised that first they needed a new and accurate way to measure the results. After exhaustive analysis of available tracking systems William Hill choose RedEye who placed their tracking code onto every page of the website. Two alternative registration processes were tested over successive weeks and the results measured until a statistically significantly number of new people had visited the site.

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31/07/2007