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Google case studies: we currently have 56.
Any agency or media owner can submit case studies to our team and these 56 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.
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Social issues case study: How brands are taking a stance (and winning fans) with LGBT advertising
Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.
16/04/2015 | Full story...
From Old Spice to First Kiss: Iconic ads moments on YouTube
To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.
15/04/2015 | Full story...
Search case study: Luxury car rental boosts sales leads with AdWords
How does a small luxury car rental business stand out from the crowd in a crowded market? This case study looks at how PT Wahana Indonesia Transport used Google AdWords to increase sales by 50% and expand its business.
12/03/2015 | Full story...
Mobile case study: User controlled Android app takes over Times Square
In November 2014,Google took control of the largest digital screen in North America promote Android with an innovative app that projected user creations into the skies above Times Sqaure, New York. The company has rented the outdoor display, created by Clear Channel, until January 2015, at an estimated cost of $2.5m (£1.59m) per four-week period. Google will use the billboard to showcase a number of its leading products, including the newly-released Nexus handsets and tablets, Android Wear, Chrome and Google Maps. The company is also planning to give over some of its allotted time and media space to six different non-profit organisations, as well as the Google-related cause project Made with Code.
27/11/2014 | Full story...
Search case study: AdWords helps improve order rate at butchers by 50%
Scottish butcher’s Macbeths revamped its keyword strategy last summer and saw a large jump in our sales and ROI, increasing order rate by 50% in one year. This case study looks at how a local business can use paid search to beef up both sales and customer numbers.
01/09/2014 | Full story...
Case study: Dove hosts Google Hangout debate on real beauty
Back in June 2014, Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its "campaign for real beauty" activity. The ad appeared in real-time as a display advert on webpages linked to women’s beauty and lifestyle.
06/08/2014 | Full story...
April Fools' round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from this year's batch for your viewing pleasure…
11/04/2014 | Full story...
Case study: Watch retailer campaign gets 1,300% ROI with remarketing
A precision remarketing campaign from digital agency Periscopix has resulted in 1,300% ROI for Watchfinder, the premium, pre-owned watch retailer. Average order value on the site has increased by 13% as a result of the campaign.
Brand: Watchfinder | Sector: Luxury, retail | Country: UK | Objective: brand awareness, consideration and purchase | Agency/ Partner: Periscopix | Format: Remarketing, Display advertising, behavioral targeting, web design
19/03/2014 | Full story...
Hobgoblin uses Twitter and Google Maps to connect drinkers around the globe
Bottled ale maker Hobgoblin has launched a Twitter and Google Maps mash-up to connect beer aficionados around the world. The move coincides with the growing popularity of craft beer and real ale among younger, tech-aware demographics. The application uses the Twitter API, enabling anyone enjoying a Hobgoblin beer to literally put themselves on the map, by simply publishing a geolocation-tagged tweet featuring the hashtag #Goblineers.
Brand: Hobgoblin | Sector: Food and Beverage, Alcohol | Country: UK | Objective: brand awareness, consideration and purchase | Format: Social, Twitter, Mobile
12/02/2014 | Full story...
Search case study: How attribution modelling increased profit for Baby Supermall
Baby Supermall recently worked with Google to run a targeted AdWords paid search campaign, targeting mothers. This video case study outlines how the baby retailer linked analytics to search with attribution modelling to generate tens of thousands of dollars in additional sales every week."
View the video case study below:
Brand: Baby Supermall | Sector: Ecommerce | Country: US | Objective: brand awareness, consideration and purchase | Format: Search, Analytics
06/02/2014 | Full story...
Case study: Burberry teams with Google to offer social media ‘kisses’
Following its successful ‘Art of the Trench' campaign, luxury fashion brand Burberry has teamed up with Google to let people capture their kisses by direct contact with their touch screen device, adding a personalised message and send on to friends across the globe. The YouTube video below has already notched up half a million views three months after the campaign went live.
Brand: Burberry | Sector: Clothing, Luxury | Country: Global | Agency/Partner: Grow, oogle | Objective: brand awareness, consideration and purchase | Format: Social, Mobile
25/09/2013 | Full story...
Snickers ‘misspelling’ search keyword campaign reaches 500,000 people in 3 days
Targeting fat-fingered typists across the UK, this clever search campaign from Snickers used misspelled words in Google keywords to capture hungry office workers’ attention during the working day. This case study outlines how the chocolate bar brand managed to reach 500,000 people within just three days of launch, without any seeding and for less cost than bidding on brand keywords.
Brand: Mars, Snickers | Sector: FMCG, Food and Beverages | Country: UK | Partner/agency: AMV BBDO & Mediacom | Objective: brand awareness, consideration and purchase | Format: Search, AdWords
03/09/2013 | Full story...
Search case study: TAG Heuer SEO boost gets half a million extra visits
In early 2012, TAG Heuer implemented DLG’s Search Engine Optimization (SEO) recommendations to boost its traffic from both branded (“TAG Heuer watches”) and generic (“luxury watches”) keywords. This case study shows how the luxury watch maker received over 500,000 visitors from non-branded searches (and saved £213,000 in paid search fees in the process).
Brand: TAG Heuer | Sector: Luxury | Country: Global | Partner/agency: Digital Luxury Group | Objective: brand awareness, consideration and purchase | Format: SEO, search
31/07/2013 | Full story...
Search case study: MoneySupermarket ads blocked from Google after AdWords breach
In April 2013, Finance site MoneySupermarket.com saw its search ads pulled from Google's search results due to a ‘lack of transparency’ over its payday loan adverts. Google pulled all paid search ads run by MoneySupermarket.com as part of a crackdown on payday loan vendors that disregard AdWords’ policies. The ads were down for over 24 hours before the issues were rectified by MoneySupermarket. The move also saw MoneySupermarket ads for car and home insurance removed from the rankings for 24 hours.
More on this case study…
Brand: MoneySupermarket.com | Sector: Finance | Country: UK | Objective: Build brand enagagement, drive sales |Format: Google, search, AdWords
25/04/2013 | Full story...
Appliances Online boosts ROI with Google+ hangouts
Online kitchen retailer Appliances Online, the used Google+ to widen engagement levels with customers including CTR and conversion rates on search advertising. The strategy implemented Google Hangouts, rich media, and Google+ circles to tailor message to key groups. This case study looks at how the face-to-face strategy boosted its paid search CTR’s 33% and 300 new followers per day on Google+.
More on this case study…
Brand: Appliances Online | Sector: FMCG | Country: UK | Objective: Build brand enagagement, drive sales | Agency/ Partner: Google | Format: Google+, IM, Video, YouTube, Social Media
26/03/2013 | Full story...
Unilever increases brand awareness 24% with South East Asian games mobile push
Unilever sponsored the 2011 SEA Games and worked with AdMob to create interactive mobile campaigns using "Rich Media Designs for Mobile". The campaign delivered great performance, with 646,000 clicks on brand banners and a 24% increased aided brand awareness & 29% increased brand favorability. This video case study shows how the brand managed to engage the home team Indonesia.
More on this case study…
Brand: Unilever | Sector: FMCG | Country: Indonesia | Objective: Build brand enagagement, drive sales | Agency/ Partner: AdMob/ Mindshare | Format: Mobile, Outdoor, Display Advertising
26/03/2013 | Full story...
Tesco begins Street View Easter egg hunt
In spring 2013, Tesco launched an online Easter egg hunt, using Google Street View technology to allow players to explore their local streets to find virtual Easter eggs. The game requires users to type in their post code or use GPS on their mobile device to begin their search for thousands of virtual eggs, with a voucher for a chocolate bunny available for those who find three eggs. As well as chocolate prizes there are also some extra special golden eggs hidden, with the finders winning tablet computers.
More on this case study…
Brand: Tesco | Sector: FMCG, Food and Beverage | Country: UK | Objective: Build brand enagagement, drive sales | Format: Google Maps/ Streetview
22/03/2013 | Full story...
SEO mystery: Interflora vanishes from Google search after Valentine's promotion
In February 2013, Interflora disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines. The flower delivery service's home page fell off the first page of Google's results when searching for the term 'Interflora' and ’Flowers’ (see screen shot above). Google refused to give a reason for the block, but did cite ‘webspam‘ in its answer to queires.
More on this case study…
Brand: Interflora | Sector: Florist, FMCG | Country: UK | Objective: Brand positioning, drive engagement, Seasonal promotion | Format: SEO, Google, AdWords, Newspapers |
07/03/2013 | Full story...
Video case study: Google car wreck hoax gets book small shop 300% more visits
This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process.
More on this case study…
Brand: Travel Book Shop | Sector: retail, Books | Country: Switzerland | Agency: WIRZ BBDO | Objective: Build brand awareness | Format: YouTube, Video, Social Media, Flickr |
25/02/2013 | Full story...
Case study: Search engine marketing strategy as Converse creates entertainment from Google
This case study from Conserve has to be the most innovative approach to search engine marketing that we have ever seen. In order to connect with their youth audience in a highly targeted and personal way Converse exploited the search engines results page by cleverly bidding on long tail keyphrases that they could assume were teenager generated.
This enabled them to own paid search advertising spaces (otherwise unexploited) to start a conversation and capture response (at a very low cost) from their target audience. With this simple tactic in place they generated numerous low cost microsites that collectively captured the imagination of their audience.
More on the case study:
Brand: Converse | Media: Search and websites | Country: USA / Global | Agency: Anomaly | Sector: Clothing - Footwear | Objective: Build brand equity, create relevant entertainment experiences | Format: Search engine marketing strategy that combines search with entertainment and microsites
25/05/2012 | Full story...
Living in your own private internet: one Google, one policy, one campaign
Google turns towards using offline advertising in the PR and public service campaign "Good To Know", its largest-ever consumer education advertising effort addresses privacy concerns upon the launch of Search plus Your World and a new privacy policy.
More on this case study
Brand: Google | Media: print, outdoor, digital | Country: US & UK | Sector: Technology | Objective: educate the mass market | Agency: M&C Saatchi and Glue Isobar | Format: multi-channel advertising
13/02/2012 | Full story...
1-800-FLOWERS.COM uses mobile advertising to build brand awareness and boost CTR
1-800-FLOWERS.COM used mobile advertising to drive traffic and incremental orders and create competitive advantage. The campaign used Google’s AdMob platform to run a sponsored link on mobile search results, telling customers that they could purchase flowers and gifts from a mobile device even at the last minute. The campaign resulted in 2 million mobile impressions, driving traffic and incremental orders. CTRs were 2-3 times higher than the Google desktop based campaign.
More on this Case study …
Brand: 1-800-FLOWERS.COM |Media: Google Admob | Country: US |Sector: Retail| Format: Google Ad words
25/01/2012 | Full story...
TV channel G4 gets 3,800 app installs from mobile CPC banner campaign
TV channel G4 used mobile ads as a cost-effective way to get consumers to install their Android App. G4 used CPC text and banner ads on the AdMob mobile display network reached its target audience. The campaign drove over 3,800 installs and a 8.01% conversion rate for the campaign over all.
More on this Case study …
Brand: G4|Media: Google Admob |Sector: Telecommunications | Format: Text & Banner ads
03/01/2012 | Full story...
Interactive mobile ad unit drives trailer views for Universal’s ‘The Wolfman’
Universal used AdMob’s Interactive Ad Unit on mobile to create buzz around the brand and encourage brand engagement.
With the use of AdMob’s auto-play interactive a units and text and banner ads Universal created a buzz resulting in 31% increase in the intent to view its upcoming movie ‘The Wolfman’. The campaign resulted in 69% increase in mobile ad awareness and a 31% increase in both release date association and intent to see the film.
More on this Case study …
Brand: Universal |Media: Google Admob | Country: Spain |Sector: Entertainment| Agency: Ignited Agency | Format: Auto-Play Interactive Ad Unit
02/01/2012 | Full story...
Case Study: Roy's Restaurants | Media: Google Admob | Country: USA | Sector: Hospitality | Objective: Lead generation, targetting | Format: Mobile only ads with hyperlocal ad feature and click to call functionality | Agency: G&M Plumbing
Hawaiian fusion fine dining restaurant Roy’s used a mobile ad campaign to maximise ROI. With the use of hyperlocal feature & click to call functionality on Google they targeted on the go customers searching for restaurants. This drove 40% increase in calls, and 539% higher clicks on the campaign as compared previous desktop campaigns. The purpose of the campaign was to increase call volumes and reservations.
Download the case study: Roy's Restaurants - Google Admob | Roy's Restaurants | Google Admob
12/10/2011
Further google case studies
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