Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 509 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Book-sharing app Goodreads used Facebook to generate book ratings and deepen engagement with users through the Open Graph. They used Open-graph actions to make it easy for people to take an action - rate a book and mark a book as to-read - with just a single click. The number of daily active users has increased by more than 77% and over 6 million books have been rated, marked as read or to-read on Goodreads since launch with Open-graph.

Facebook case study | Goodreads Facebook app

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Brand: Goodreads| Sector: News and Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Visual food app Foodspotting used Facebook to attract users and engage by newsfeeds from friends. It creates interesting stories by providing detailed information about each dish such as location, number of friends who have loved a dish. It also displays large user generated photos to make the newsfeed relevant. Open-graph actions such as spot a dish, love a dish, nom a dish, try a dish and want a dish were implemented. Since launching with Open Graph in January, Foodspotting has seen referral traffic from Facebook increase by 4 times and monthly active users grow by 2 times.

Facebook case study | Foodspotting

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Brand: Foodspotting| Sector: Food and beverages / Hospitality | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Online magazine content aggregator Flipboard used Facebook to increase distribution by letting users discover and share content in a visually beautiful magazine style. Flipboard integrated Facebook News Feed, Walls, Pages, Photo Albums, and Photos Tagged of You as sections within the Flipboard social magazine. They also added Page and Group search via the Graph API, to help users discover new sections to add to their Flipboard. This resulted in 50% higher retention for users who signed into Facebook compared to who didn’t. Also the majority of users who connected to Facebook spent about half their time in Flipboard on the Facebook section

Facebook case study | Flipboard

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Brand: Flipboard | Sector: Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Diamond Dash implemented ‘Login with Facebook’ to create an easy way for new users to sign up, and helping users find friends and recruit new customers quickly by logging in with their Facebook account, without the need to create new usernames and passwords and unnecessary typing. It allows players to invite friends to join the game and lets players who finished their daily allocation of games ask their friends to send them new lives. It implemented the Open Graph actions such as reach a level, win a medal, unlock feature. As a result users who log into the game via Facebook are eight times more likely to spend money, and spend 50% more on average. The percentage of users choosing to Login with Facebook via single sign on has continued to rise since the game launched – from 28% of users in December 2011, to 64% and rising at the end of March 2012.

Facebook case study | Diamond Dash

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Brand: Diamond Dash| Sector: Gaming | Objective: Reach out new audiences| Format: Facebook Page

07/11/2012

Fitness app Endomondo used Facebook to streamline the registration process, allowing users to register and sign in with no need to create a new username and password. The app associates an Open Graph object – such as running, biking, cycling and hiking – with each workout, allowing them to determine a user's last workout and top sports. Through the activity feed, users can find friends who recently joined and follow their workout, which starts conversations and encourages sharing. They complement its mobile app with a desktop web app where users can analyse their own workout statistics. It uses location to display workout routes, which appear as rich maps on a user's timeline. The app also calculates and shows workout metrics – including total distance, average speed and calories burnt – to create more interesting stories. Since launching with Open Graph in March, Endomondo has seen traffic from Facebook increase by more than 75% and the number of workouts shared daily on Facebook grow by over 150%.

Facebook case study

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Brand: Endomondo| Sector: Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Deezer used Facebook to spread awareness about their new music releases via Facebook updates. Deezer used to Open-Graph actions to make it easy for friends to share the music they love from liking a song, sharing a playlist and commenting on songs. Deezer's music activity feed shows people what their friends are listening to, what songs friends like and who recently joined to improve discovery of new music and increase sharing. The number of monthly active users has increased by over 3times, from 605,000 to nearly 2 million since launch of Open graph in Sept 2011.

Facebook case studies

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Brand: Deezer | Sector: Entertainment | Objective: build brand awareness and increase user base | Format: Facebook Page

07/11/2012

Bud Light used Facebook to generate more word of mouth. At the annual Super Bowl-related event, the brand took over an actual hotel, and it turned to Facebook to spread the experience beyond the hotel’s 200 rooms. Bud Light created a tab on its Facebook Page where people could follow the Dallas event. At the hotel, guests got RFID wristbands enabling them to take photos of themselves with friends at kiosks stationed throughout the hotel property. They could then tag the people in their pics and publish the shots to their news feeds, boosting awareness of the event within friends’ networks. Sharing the Bud Light Hotel event on Facebook resulted in a 200% increase in engagement on the brand’s page.

Facebook case study | Video case study

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Brand: Bud Light | Country: USA| Sector: FMCG Drinks | Objective: build brand engagement | Format: Facebook Page

07/11/2012

American Express used Facebook to engage with people to encourage shopping at local merchandisers on the Saturday after Thanksgiving. The initiative ‘Small Business Saturday’ used the Facebook Premium Ad format to drive people to the Small Business Saturday Page, where visitors got further information. Shoppers who used their American Express cards on the designated day received a $25 credit when they spent $25 at a participating merchant. American Express also provided 10,000 small businesses with free advertising on Facebook to promote the day. After the campaign, 40% of the general public was aware of Small Business Saturday, the company claims.

Facebook case study | Video case study

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Brand: American Express | Country: USA| Sector: Finance | Objective: build brand awareness & engagement | Format: Facebook Page

07/11/2012

Online marketplace Airbnb used Facebook to integrate with their own website, allowing users to register and sign into their website. The site leverages the Graph API to personalize search results according to how users are connected to hosts or reviewers enabling them to filter search results by connected listings, providing them the option to stay exclusively at places within their social network. The shorter registration process and personalised experience resulted in increase in the average daily Facebook logins by over 30%. Facebook sign-ups on launch day were double the normal rate and currently remain a record for user sign-ups in one day.

Facebook case study | Website

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Brand: Airbnb | Sector: Travel | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Secret used Facebook to engage with its customers on a growing problem for teen girls bullying. Several clever campaign tools were used, people were offered ‘good graffiti app’, referral page directed girls seeking help to 24-hour counselling centres, video clips and T-shirts with anti-bullying messages were available for purchase. Secret also engaged its fans by offering a $1 deodorant coupon that triggered a $1 donation to PACER’s National Bullying Prevention Centre when used. The 26 week long campaign on Facebook resulted in 24times increase in fan engagement. By using Facebook network the brand encouraged its fans to spread an anti-bullying message and associate the brand to not just its range of products but a meaningful message and cause. The brand smartly used the campaign to create a positive emotional connect with its consumers.

Facebook case study

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Brand: Secret | Country: USA| Sector: FMCG | Objective: build brand engagement | Format:
Facebook Page

06/11/2012

US telecoms giant AT&T used 20 representatives on Facebook to respond within 15 mins of any query / post. The effort also resulted in word of mouth and fans talking to each other by responding to posts, queries of other subscribers on the page. Customers whose problems are resolved via social media often come back to the page to thank AT&T. The Facebook page resulted in two times higher conversion rates compared to other online and offline marketing campaigns.

Facebook case study | Video case study

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Brand: AT&T | Sector: Telecom | Objective: build brand engagement | Format: Facebook page

06/11/2012

Innovation Norway, a state-owned company with a focus on promotion and development of Norway, used a previous successful experience with a Facebook app to run a new campaign targeting travellers in the US. This case study demonstrates how the firm managed to boost engagement and add 23,000 fans to its Facebook page, as well as lift website referrals by a massive 238%.

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Brand: Innovation Norway | Country: US | Sector: Travel, Tourism | Objective: build brand awareness | Format: Facebook

06/11/2012  |  Full story...

Back in 2010, drinks brand Diageo enlisted the help of Nielsen to measure the impact of its newly launch Facebook brand pages and ad campaign. The premium ad campaign resulted in a 19 percent increase in total sales among those exposed to Diageo’s Premium Ads, versus those not exposed, within the test parameters. The lift was seen collectively across the five brands participating in the test.

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Brand: Diageo | Country: Gloabal| Sector: FMCG- Alcoholic beverages | Objective: build brand engagement | Format: Facebook

02/11/2012  |  Full story...

US airline Delta launched a new advertising campaign called “Up” that is all about upping the ante in travel with the airline. The Razorfish creative team leveraged the unique, creative campaign and content of “Up” to conceptualise a Windows 8 Ads in Apps concept for Delta in the NBC News app that is an intuitive, contextually relevant and immersive experience, which is ideal for a tablet. When in the NBC News app, a user can initiate the ad by touching on the Delta tile so that it expands up the screen. The user can swipe ‘up’ to continue a visual journey of a travel experience—from checking in at the airport, to bags going up the ramp, until the plane is up in the sky—that is simple and aspirational. Once the experience is closed, users are returned to the NBC News app content.

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Brand: Delta | Country: US | Agency; Razorfish | Sector: Travel | Objective: build brand engagement | Format: Windows 8, Display, App, Mobile

02/11/2012  |  Full story...

Facebook is well known for its popularity among mothers sharing baby photos, and Huggies Hong Kong made smart use of this via a snapshot competition, resulting in 4,000 photos in just 3 weeks and and a boost to brand awareness. Working with Social@Ogilvy, Huggies asked fans in Hong Kong to upload their favorite baby snapshots to its Huggies HK Facebook Page. The 60 photos receiving the most fan votes would appear on the city’s buses. At least, that was the plan. Using Facebook Ads to help drive campaign awareness, Huggies received an overwhelming response—more than 4,000 photos were uploaded in just three weeks.

Facebook case study

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Brand: Huggies | Country: Hong Kong | Sector: FMCG- Healthcarel | Objective: build brand engagement | Format: Facebook, Social Media, Outdoor

02/11/2012  |  Full story...

Reuters used Mass Relevance to curate over 100,000 Tweets for its Davos Media Wall during the World Economic Forum. When the Reuters editorial team had its kickoff meeting for Davos, the objective for their 2012 conference was clear: surface the best articles, blog posts, videos and photos from the event so everyone could see the active conversation happening at the event. Alex Leo, Reuters' Director of News Products, faced a familiar challenge. Reuters wanted to capture both the day-to-day networking, conversations, and on-line commentary taking place at the World Economic Forum, and the pictures and videos that offered viewers a deeper insight into the conference.

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Brand: Reuters | Country: US | Sector: Media | Objective: build brand engagement | Format: Twitter

02/11/2012  |  Full story...

US news network ESPN works with Twitter to drive both the distribution and conversations about the articles and videos that it produces. Whether it's the ESPN staff editorials after a big game or new video snippets coming from the SportsCenter team, Twitter helps ESPN spread the conversation to people everywhere. With the’ Web Intents’ campaign, ESPN readers sent over 1,250 Tweets a day, resulting in 15 clicks per Tweet back to the site. The five ESPN Local sites also became one of the top local sports destinations for fans in each respective market.

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Brand: ESPN | Country: US | Sector: Broadcast | Objective: build brand engagement | Format: Twitter

02/11/2012  |  Full story...

Trip Advisor used Facebook to provide reviews and opinions that are directly relevant to a user’s searches. It uses Graph API, Open Graph, Like button, other Social Plugins and other public data from Facebook profiles to enhance and customize the travel data it already has to help users and share their experiences with their friends. Average user engagement increased 20%. Users connecting to TripAdvisor through Facebook were two times more likely to contribute content than non-Facebook connected users.

Facebook case study | Trip Advisor

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Brand: Trip Advisor | Sector: Travel | Objective: build brand engagement | Format: Facebook Page

01/11/2012

In honour of Felix Baumgartner’s landmark skydive from the edge of space, Nestle sent a Kit Kat bar into the ether with a video camera. The 'Break from Gravity' project saw the four-fingered chocolate bar sent to a height of 22 miles after beginning its ascent from Cambridgeshire at 11.20am on Saturday (13 October). Camera footage, which tracked the Kit Kat’s ascent and descent, was shared via the brand’s social media channels.

YouTube video

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Brand: KitKat | Country: UK | Sector: FMCG, Foods | Agency: JWT London | Objective: Boost brand awareness | Format: Video, Facebook, YouTube

24/10/2012  |  Full story...

FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle. The app invites customers to input their business details which then become customisable parts of their very own 'jingle'. The tagline and copy is the same on all the videos. It simply and effectively communicates FedEx’s message: “There are more effective ways to promote your business. We can help with business cards, banners, and brochures. FedEx. Solutions that matter.”

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Brand: Fedex | Country: US | Sector: Delivery | Agency: BBDO New York | Objective: boost conversions and subscriptions | Format:Video, App

23/10/2012  |  Full story...

Clothing retailer Zappos used Twitter's Streaming API to monitor all the Tweets that mention the brand, streaming them onto an app to answer queries, engage in conversations and showcase its customer service standards. The campaign boosted customer engagement and loyalty, generating over 1,200 conversations per month on the platform.

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Brand: Zappos | Country: USA| Sector: Clothing | Objective: build brand engagement | Format:Twitter, Social Media

16/10/2012  |  Full story...

In the autumn of 2012, Nestle launched a (slightly creepy) new promotion for its Kit Kat, Yorkie and Aero bars, embedding GPS trackers in select bars, with the promise to track down the buyer within 24 hours to deliver a £10,000 prize. The UK promotion called 'We will find you', involved six KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, or Yorkie bars. Nestlé devised the campaign to appeal to men, and backed the marketing blitz with TV ads and a smartphone campaign.

YouTube advert

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Brand: Nestle | Country: UK | Sector: FMCG Food | Objective: build brand engagement | Agency: JWT London | Format: YouTube, social media, retail

05/10/2012  |  Full story...

Coca-Cola re-imagined the classic 'Hilltop' commercial for a modern audience, in the digital age. Fulfilling the promise of the original ad, it allows users to connect with strangers by sending a Coke around the globe to an unsuspecting recipient, making the world feel just a little bit smaller. The ad can be experienced on mobile phone apps in Google’s AdMob network, across iOS and Android devices through AdMob rich media ads, coupled with custom-designed vending machines, viewers can buy the world a Coke, with a few taps on their mobile phones.

Video case study | Mobile demo | Case study |

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Brand: Coca-Cola | Country: USA| Sector:FMCG Drinks | Objective: build brand engagement | Agency: Grow Interactive, Johannes Leonardo | Format: Mobile Display Advertising

04/10/2012  |  Full story...

The Sweden institute used Twitter and citizens of Sweden to communicate and position Sweden as a progressive country. The image of Sweden is built with tweets as a dynamic, innovative and deeply human country. The campaign resulted in 26,000 followers from 120 countries in six weeks. The case featured in all major media globally for a PR value above $19,800,000.

Case study | Twitter campaign | Rotation Curation | Cannes Lions awards page

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Brand: Swedish Institute | Country: Sweden| Sector: Travel & Tourism | Objective: build brand engagement | Agency: Volontaire Stockholm

04/10/2012

Nike introduced FuelBand, to increase the existing 7+ million community of Nike +. “Fuel” is a common, universal metric for activity; “Fuel Band” is a device that you wear device that tracks all your daily activity. Users can set targets and share their measurements with others. If a goal is reached, a motivational character called Fuelie shows up to applaud. The fuel band tracks all activities of consumer and with Bluetooth sync technology uploads all data and all activity is tracked on regularly. With the help of social integration one can see and compare activities with friends and motivates, consistently achieving the targets leads to the character Fuelie celebrating.

Fuelband homepage | Case Study | Cannes Lions awards page

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Brand: Nike | Country: USA| Sector: FMCG Drinks | Objective: build brand engagement | Agency: R/GA New York

04/10/2012