Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 509 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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In May 2017, Walkers Crisps pulled an interactive video ad after it displayed the faces of mass murderers and child abusers, submitted by internet pranksters. This case study looks at how the food brand learned the hard way about unmoderated user content.

01/06/2017  |  Full story...

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.

01/06/2017  |  Full story...

In April 2017, Pepsi came under fire a video ad where reality TV star Kendall Jenner used a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploited the "Black Lives Matter" movement. This case study looks at what went wrong for the soft drinks giant...

01/06/2017  |  Full story...

Young men in New Zealand love doing dumb stuff in the water. But it’s killing them. Water Safety NZ aimed to encourage responsible swimming via social media messages from the Grim Reaper himself.

17/05/2017  |  Full story...

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost via Snapchat and other social channels.

17/05/2017  |  Full story...

In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company’s poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under the microscope. Joanna Delaney, Digital Strategy Analyst at Digital Strategy Consulting group, looks at how the situation escalated, explaining how through the power of social media an isolated incident turned into a global PR disaster overnight.

28/04/2017  |  Full story...

Gatorade partnered with Snapchat to create a unique and memorable way to celebrate Serena William’s record-breaking 23rd Grand Slam victory, with a web view game that allowed players to become Serena and play through each of her Grand Slam victories.

28/04/2017  |  Full story...

AT&T wanted to create a memorable campaign for Father’s Day that engaged younger, tech savvy people and positioned AT&T’s mobile devices and accessories as great gifts for Dad. Snapchat was the perfect platform to reach and engage this audience.

28/04/2017  |  Full story...

Performance sportswear brand Under Armour wanted to reach millennials with their new campaign #RuleYourself and used Facebook and Instagram ads to deliver great content, including photos and videos to millennials.

27/04/2017  |  Full story...

Ford of Europe wanted to find new ways to connect with potential customers by showing that the brand understood the consumer’s mindset and challenges offered a different buying experience. Ford partnered with Google, YouTube and its global media agency, Global Team Blue) to identify the concerns of consumers based on searches. The brand held a ‘createathon’ in five European markets which produced five unique films.

27/04/2017  |  Full story...

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

11/04/2017  |  Full story...

P&G brand Aussie Hair opted for a new kind of content format that called Content in Motion from ad tech firm Olapic. This case study looks at how the P&G brand got a a 33% increase in engagement on social posts.

07/04/2017  |  Full story...

L'Oréal Make-Up Genius taps into women´s desires to experiment and play with make-up, and their quest for the perfect selfie. L’Oréal placed beauty at the heart of the mobile device using rich consumer insight and fulfilling a genuine customer need, creating real value.

31/03/2017  |  Full story...

Foods brand Knorr in Thailand, leveraged ChatBot technology on popular social media and messaging platform LINE to inspire local mothers to cook more at home and increase the usage of Knorr products in their recipes.

31/03/2017  |  Full story...

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

09/03/2017  |  Full story...

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

09/03/2017  |  Full story...

London Fashion Week 2017 was a major event in the fashion industry, with designers and influencers flocking to social media. Socialbakers looks at the Instagram stats...

09/03/2017  |  Full story...

For Valentine's Day 2017, Kylie Cosmetics and Jetstar Asia generated most social media buzz, according to new data from Socialbakers.

09/03/2017  |  Full story...

Ahead of the festive season, digital food brand Allrecipes added a Save button on each Pinterest recipe page after noticing a big surge in referral traffic from the site. This case study looks at how the digital food brand boosted clicks by 900% in just 3 months on the social bookmarking site.

07/03/2017  |  Full story...

Restaurant chain Poncho 8 used Twitter location techniques to create awareness around a new location.

07/03/2017  |  Full story...

Frozen food brand Iglo partnered with Facebook to reach a wide audience with personalised creative, which strengthened emotional bonds with consumers and revitalised an old tradition: eating fish on Fridays.

07/03/2017  |  Full story...

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

07/02/2017  |  Full story...

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

24/01/2017  |  Full story...

KLM Royal Dutch Airlines launched a social campaign especially for the Chinese market with popular cartoon rabbit Miffy as the star.

24/01/2017  |  Full story...

Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.

24/01/2017  |  Full story...