Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 104 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

05/09/2016  |  Full story...

This NBA season the Detroit Pistons made innovative use of dynamic emails to keep fans up to date with the latest basketball scores. This case study looks at how the US basketball team got a 49% increase in mobile engagement with live updating emails.

02/06/2016  |  Full story...

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

09/02/2016  |  Full story...

A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.

Microsoft Surface (Wrongly) Blamed for Failure During NFL Playoff Game - https://t.co/tnFmCSEPQh pic.twitter.com/e8xLJC1E6O

— Paul Thurrott (@thurrott) January 25, 2016

27/01/2016  |  Full story...

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

03/12/2015  |  Full story...

Staff at Australian airline Qantas kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final. This case study looks at how the friendly wager resulted in a victory for both sides on Twitter.

05/11/2015  |  Full story...

Super Bowl Sunday is the biggest advertising day of the year, so how could a car brand stand out from the scrimmage? In 2014, Audi sent followers funny Snapchat pictures relevant to the game in real time. The campaign generated millions of earned impressions and introduced Audi to a new generation of consumers.

23/09/2015  |  Full story...

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.

02/07/2015  |  Full story...

Nike+ Fuel which is available through the Nike+ app and wearing the Nike Fuelband is an example of a great game, which ensures a large number of customers stay in contact and communicate with the brand.

10/06/2015  |  Full story...

The Washington Wizards surprised everyone during the 2013–2014 NBA season by making the playoffs for the first time in five years. To capitalize on the team's success, the Wizards' owners, Monumental Sports & Entertainment, looked to grow ticket sales and attract new fans in the mid-Atlantic region. To do so, it used AdWords ad extensions and focused its ticket pricing strategy on the most engaged AdWords campaigns. The final score? Its overall return on ad spend for the 2013-2014 season jumped 293% and 72% of ticket purchases via AdWords come from new fans.

21/05/2015  |  Full story...

In a wildly popular commercial for Turkish Airlines, two of sports" greatest stars-Kobe Bryant and Lionel Messi-vie for the attention of one starstruck kid. Following on its success, the company created a new YouTube ad called "Kobe vs. Messi: The Selfie Shootout" to continue increasing brand awareness in Europe, North America, the Middle East and the Far East. The spot was another huge success: It became one of the fastest spreading commercials on YouTube, with 77 million views in just one week, and was one of the most popular ads of 2013.

21/05/2015  |  Full story...

Brown Ale brand Newcastle in the USA couldn’t afford to advertise in the 2014 Super Bowl and even if they did have the budget, an exclusive deal with Anheuser-Busch InBev would have prevented them from securing any airtime during the big game anyway. As creating a TV commercial was out of the question, Newcastle ran a marketing campaign around the TV commercial they would have made – “If we made it.” The brewer punched above its weight with the campaign generating a greater buzz than the richer and legitimate sponsors of the game.

21/05/2015  |  Full story...

This case study looks at the success Adidas had at the 2014 FIFA World Cup by teaming up with YouTube creators KICKTV to publish up-to-date content for their YouTube channel. By teaming up with KICKTV, Adidas were able to gain expertise into the art of creating content for YouTube.

30/03/2015  |  Full story...

Described as “the happiest 5K on the planet”, the Color Run is a unique race held in cities all over the world. It’s an untimed race in which thousands of participants are doused from head to toe in different colours at each kilometre, a hugely popular event in Indonesia. As one of the sponsors of the event Dulux used social media to amplify its brands association with the event.

19/03/2015  |  Full story...

Red Bull has taken content marketing to new levels, aiming to be the ‘feature story’ instead of the commercial. The company which began ‘giving people wings’ in 1987 when the first can was sold in Austria, has gone on to become a leading global brand creating and publishing amazing content. Red Bull has connected with its young audience by establishing itself as an enabler of thrill, sponsoring over 500 extreme sports, from base jumping, to snow sports, and even has its own Formula 1 team. Fans are kept up to date with all things extreme through a range of digital channels which even includes its own online TV channel – Red Bull TV.

11/03/2015  |  Full story...

Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas' takes a bold move to embrace the ‘haters’- which appears to have paid off.

26/02/2015  |  Full story...

This Girl Can is a nationwide campaign by Sport England to inspire women and girls to get moving, get active and exercise. There is a huge gap between the amount of men and women doing sport because millions of women and girls are afraid to exercise of fear of judgement. The campaign has a strong empowering message to feel comfortable working out regardless of shape, size or age whilst celebrating women in sport.

12/02/2015  |  Full story...

Ireland’s first game of the 2015 Six nations tournament took place in Rome last weekend, with huge expectations on the team for the opening game against Italy, the Irish Rugby Football Union (IRFU)’s social media campaign helped to create a community feel for all the fans making the trip to the Italian capital and those watching from the Emerald Isle.

The @IrishRugby supporters are out in force in Rome! Tweet us your photos on #ShoulderToShoulder COME ON IRELAND! pic.twitter.com/j9b0tPGTkx

— Irish Rugby (@IrishRugby) February 7, 2015

12/02/2015  |  Full story...

Straight from out of left field, Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.

04/02/2015  |  Full story...

At this year’s Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customer pay with funny and heart-warming gestures rather than cash. This was followed up with tweets that pledged to giveaway all other products advertised during each ad break- from Toyota cars to superglue.

04/02/2015  |  Full story...

With the demise of many once popular high street brands it has never been more important for retailers to have a multichannel strategy. It is important for business to track their customers using data collected both in store and online. A great example of the value of an email address can be demonstrated by Evans Cycles email marketing strategy. This case study looks at one customer’s journey through the email marketing process.

04/02/2015  |  Full story...

In 2008 Nestlé launched a major SMS campaign in Brazil to promote sales, with football idol Pelé. The campaign: “Nestlé Torce Por Você” which translates to “Nestlé roots for you” saw Pelé wear 27 different teams’ football shirts from the Brasileirão série A and B. Pelé asked people to participate in the campaign with the message ‘to change people’s lives I wear your shirt’. Posters of Pelé in the various football shirts were displayed on billboards, magazines, newspapers and on TV where Brazilians were encouraged to interact with the brand using their mobile phone.

04/02/2015  |  Full story...

Sports and fitness are often very social activities, and UK sports brand for women Sweaty Betty capitalised on this to offer a drastically different shopping experience for consumers compared to the ‘warehouse’ feel from the likes of Sports Direct. So what makes Sweaty Betty stand out in the overcrowded fitness market? This case study looks at how the brand built a social community around fitness challenges to boost brand loyalty.

@ClareeSherry glad you enjoyed the workout from the @sleektechnique girls. Don't forget to try the new #SBFlyFlexFlow workout too...

— Sweaty Betty (@sweatybetty) January 25, 2015

26/01/2015  |  Full story...

Drawing on the success of its custom shoes site NIKEiD, Nike teamed with Instagram to create NIKEPHOTOiD. Instagram is emerging as a key social platform for driving audience behaviours and with this knowledge Nike launched one of the most successful campaigns on the social network to date.

23/01/2015  |  Full story...

Taco Bell’s alternative and savvy social media marketing has gained a strong following by a younger audience and its ramped-up deal with US College Football Playoffs and ESPN offers a unique opportunity to connect with its target market. So, why is Taco Bell’s Twitter account such a hit and what does this new deal with College Football playoffs mean for the Mexican fast-food chain?

14/01/2015  |  Full story...