Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Video case studies: we currently have 375.

Any agency or media owner can submit case studies to our team and these 375 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Top 10 branded Vines of 2015

Twitter's short form video sharing platform Vine celebrated its third birthday this week.


02/02/2016  |  Full story...

Periscope puddle: How brands waded in to a social media spectacle

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

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21/01/2016  |  Full story...

Viral video marketing case studies: the 25 best virals of 2015

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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08/12/2015  |  Full story...

Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

03/12/2015  |  Full story...

Case study: Sainsbury wakes up Mog the Cat for Christmas Calamity

A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury's called upon the powers of children's writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis' festive campaign.

03/12/2015  |  Full story...

Video case study: Heart-wrenching Met Life ad shows sacrifices parents make

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.

03/12/2015  |  Full story...

Viral marketing case study: Game of Thrones- The Musical gets 15m views

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, proved a massive hit on the internet, getting 15 million views.

26/11/2015  |  Full story...

Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views)

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.

26/11/2015  |  Full story...

Case study: Android ‘Friends Furever’ becomes most shared viral ever

In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.

26/11/2015  |  Full story...

Content marketing case study: Viral prank surprises shoppers by showing their 'Disney side'

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

18/11/2015  |  Full story...

Viral case study: Purina gets puppy love with Buzzfeed powered campaign

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.

18/11/2015  |  Full story...

Top Christmas ads of 2015: Aldi beats John Lewis

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.

18/11/2015  |  Full story...

Facebook FMCG case study: Flying KFC bucket takes off on Facebook

Restaurant chain KFC made its Flying Bucket stunt go viral with Facebook video ads, reaching millions of people throughout the United Arab Emirates in just one week at a cost per view 5X below benchmark.


29/10/2015  |  Full story...

Social media case study: Mercedes takes its “design a car” utility to millennials on Instagram

For car manufacturers, one of the most popular sales tools is the “design your own car” utility, which is typically found on the brand’s website. For the launch of the new Mercedes-Benz GLA, Mercedes wanted to target high income millennials who live on social media so decided to bring the “design your own car” utility to them via Instagram.


15/10/2015  |  Full story...

Content marketing case study: How Barbie targeted millennial parents with new digital ad

Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.


15/10/2015  |  Full story...

Social media fail: McDonald's refuses Burger King truce in ‘McWhopper for peace’ bid

In a novel marketing stunt, Burger King invited McDonald's to put aside rivalries for just one day, and make a 'McWhopper' for World Peace Day. But all did not go to plan as its larger rival refused to bite the bait…


27/08/2015  |  Full story...

Video case study: How Dermablend increased brand awareness at the Zero Moment Of Truth (ZMOT)

In 2011 professional make-up brand Dermablend’s video of tattooed model Rick Genest went viral as the video showed Genest appearing to scrub away his skin (actually a Dermablend cover up) to reveal his skeletal tattoos underneath. Dermablend capitalised on a viral video it produced when it worked with Google to take the video to the Zero Moment Of Truth (ZMOT) and create a YouTube masthead campaign.


05/08/2015  |  Full story...

Video case study: Lotus invites strangers for ‘blind coffee’ dates

In a social experiment, Lotus Bakeries paired random people up for coffee meetings. This case study looks at how the ad achieved a 54% growth in Facebook fans with a 92% increase in brand interations.

30/07/2015  |  Full story...

Cannes Lions case study: Under Armour kicks its way to the top

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.


02/07/2015  |  Full story...

Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’

P&G's sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to "touch the pickle jar" and defy dated myths- winning a Cannes Lions award for its efforts.

01/07/2015  |  Full story...

Cannes Lions case study: Geico wins top prize for ‘unskippable’ pre-roll ads

All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions Grand Prix in the process.


01/07/2015  |  Full story...

Pre-roll case study: Medibank stops pre-roll ad-skipping with clever YouTube ad

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

25/06/2015  |  Full story...

Corporate social responsibility case study: Biocoop runs ‘Most Eco-Friendly Campaign Ever’

Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most eco-friendly ad ever.

18/06/2015  |  Full story...

Content marketing case study: Garnier gets 6m social shares with Vice music tour

Back in 2013, VICE's music channel Noisey and Garnier Fructis launched a college tour in the US. This case study looks at how the hair brand married style with substance to get its core youth audience visiting in droves, enjoying 3 million video views and 6 million social shares.

05/06/2015  |  Full story...

CSR case study: Edun documentary champions ethical fashion (and boosts sales 800%)

Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla's fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in the process.

05/06/2015  |  Full story...

Further video case studies

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