Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Youtube case studies: we currently have 173.

Any agency or media owner can submit case studies to our team and these 173 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Video marketing case study: How BMW created the most watched Canadian car brand film ever

To generate hype for its latest car series, BMW turned to programmatic and digital media to reach the right people at the right time. This case study looks at how the auto brand managed to generate over 5 million YouTube views in a short span of time through smart, well-timed targeting.


08/06/2016  |  Full story...

Video case study: Remarketing pays off for Three’s #makeitright YouTube campaign

Three, with their puppet hero Jackson, wanted to raise awareness of the #makeitright campaign and their brand. Using Google Preferred, TrueView and the very latest techniques in remarketing they achieved "mind-blowing" results that lifted brand metrics, including ad recall and brand search interest.

12/05/2016  |  Full story...

Super Bowl case study: How 12 big ads performed on social media

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

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09/02/2016  |  Full story...

Viral video marketing case studies: the 25 best virals of 2015

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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08/12/2015  |  Full story...

Case study: Android ‘Friends Furever’ becomes most shared viral ever

In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.

26/11/2015  |  Full story...

Content marketing case study: Viral prank surprises shoppers by showing their 'Disney side'

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

18/11/2015  |  Full story...

Content marketing case study: How Barbie targeted millennial parents with new digital ad

Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.


15/10/2015  |  Full story...

Influencer marketing: Marriott hotels

Influencer marketing is becoming a greater part of the digital marketing mix, as brands look to key advocates to spread the word. This case study will look at how Marriott hotels are leading the way with content marketing by collaborating with key influencers.

16/09/2015  |  Full story...

Cannes Lions case study: Under Armour kicks its way to the top

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.


02/07/2015  |  Full story...

Cannes Lions case study: Geico wins top prize for ‘unskippable’ pre-roll ads

All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions Grand Prix in the process.


01/07/2015  |  Full story...

Pre-roll case study: Medibank stops pre-roll ad-skipping with clever YouTube ad

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

25/06/2015  |  Full story...

Native content fail: P&G vlogger banned by ASA

The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. This case study looks at how the FMCG giant fell foul of new native advertising content guidelines.

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28/05/2015  |  Full story...

YouTube case study: How Gillette tutorials got an audience of millions

Searches for how-to videos on YouTube are growing at a rate of 70% per year, according to Google, providing advertisers the opportunity to connect with consumers at the exact moment they're looking for help relevant to a brand's product. This case study looks at how shaving brand Gillette used range of videos that give advice on grooming, from basic shaving to more complex facial hairstyles.


28/05/2015  |  Full story...

How Turkish Airlines reached 100m potential customers with selfies

In a wildly popular commercial for Turkish Airlines, two of sports" greatest stars-Kobe Bryant and Lionel Messi-vie for the attention of one starstruck kid. Following on its success, the company created a new YouTube ad called "Kobe vs. Messi: The Selfie Shootout" to continue increasing brand awareness in Europe, North America, the Middle East and the Far East. The spot was another huge success: It became one of the fastest spreading commercials on YouTube, with 77 million views in just one week, and was one of the most popular ads of 2013.


21/05/2015  |  Full story...

Finance case study: #TDThanksYou becomes Canada's biggest YouTube ad

TD Canada Trust created the country's most successful YouTube ad of 2014. As a result, it increased brand affinity and touched customers at home and abroad with a heartfelt campaign that is the envy of brand managers globally. What is the secret to the #TDThanksYou campaign success? This case study looks at how the bank won over customers by offering authenticity and genuine choice through a strong paid, owned and earned media strategy.

14/05/2015  |  Full story...

From Old Spice to First Kiss: Iconic ads moments on YouTube

To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.

15/04/2015  |  Full story...

Content creation case study: Adidas teams with YouTube creators to generate World Cup buzz

This case study looks at the success Adidas had at the 2014 FIFA World Cup by teaming up with YouTube creators KICKTV to publish up-to-date content for their YouTube channel. By teaming up with KICKTV, Adidas were able to gain expertise into the art of creating content for YouTube.


30/03/2015  |  Full story...

Content marketing case study: How Intel and Toshiba got an audience of 70 million with social storytelling

Two electronics giants had a challenge. Intel wanted to refresh "Intel Inside" and Toshiba wanted to boost awareness of its Ultrabook. They teamed up to create a social storytelling campaign that garnered 70 million views. See how below…


25/03/2015  |  Full story...

Social media marketing: How #FirstWorldProblems was hijacked by WATERisLIFE

Water is life worked with advertising agency DDB New York to hijack the popular #FirstWorldProblems and launch the ‘hashtag killer’. The ‘hashtag killer’ campaign was set out to eradicate the ironic #FirstWorldProblems used when people tweet about life burdens such as their phone battery dying or when leather seats aren’t heated and create awareness for serious issues in developing countries.


05/03/2015  |  Full story...

Interactive digital case study: Coca Cola takes the social out of media and puts it back into life

Coca Cola has found the perfect solution to antisocial behaviour – the red cone of shame. The UAE has the world’s highest smartphone penetration, and a huge proportion of young people are constantly checking their phone. In order to remind everyone of the importance of real life human interactions Coca Cola has created a light-hearted campaign to help counter smartphone addiction and take the social out of media and put it back into life.


05/03/2015  |  Full story...

Fisher-Price welcomes new year babies with YouTube campaign

Fisher-Price started the new year documenting the births of the first babies of 2015, getting nearly 2 million views in the first week of its release.

26/02/2015  |  Full story...

Viral case study review of 2014: YouTube's reveals biggest videos of 2014

YouTube has revealed the most popular videos of 2014, marking the occasion with a video assembling some of its most popular Vloggers. The video features a mash-up of the most popular YouTube videos of 2014 — including the Ice Bucket Challenge and Nicki Minaj’s ‘Anaconda’. Many of those moments also feature in YouTube’s ‘top trending videos’ which it released, along with its chart of the most popular videos globally and in the UK, to run alongside its review of the year. The 'Mutant Giant Spider Dog' — a dog dressed as a spider that ran around terrifying inhabitants of a Polish town — also features in the video, and came first in YouTube's list.

11/12/2014  |  Full story...

Viral video marketing case studies: the 25 best virals of 2014

From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of social media as a communication tool. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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03/12/2014  |  Full story...

Social TV case study: Mercedes tells interactive Twitter story to boost brochure requests by 140%

For the launch of the new Mercedes A-class, Mercedes wanted to appeal to a younger generation of drivers in the UK. This case study looks at how the car maker moved away from a traditionally heavy focus on TV and outdoor advertising to include social and mobile channels in its marketing mix. The #YOUDRIVE campaign combined social media and TV advertising by creating an exciting story told over three TV adverts where social media was used to decide the outcome of the story.

02/12/2014  |  Full story...

Video case study: How ‘10 hours walking in NYC’ became the most talked-about viral of the year

Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 million views in just three weeks.

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19/11/2014  |  Full story...

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