Everyone has something to learn when it comes to digital channels, and we set up the Digital Training Academy to quickly boost the knowledge and skills of those working in digital marketing and media. This Academy is part of a wide portfolio that covers everything from the conversion course knowledge needed by newcomers, right up to advanced coaching for the heads of digital agencies. There are dozens of digital disciplines to choose from, so ask us about which mix best suits the needs of you and your team right now. We'll be keen to focus the Academy at exactly the right level, and whether you're in Europe, The Americas or Asia Pacific, we always customise the learning. As independent trainers, our work confidential and our only goal is to make you more successful. Thousands of firms across more than 20 countries have been helped by our tutors: how can we help you and your team achieve more?

Stockholm, Sweden
The training programme is an additional strand to the annual TS conference in one of the most advanced digital markets in the world. This Digital Training Academy will look at some of the global trends in online advertising.

Danny will discuss the shift in thinking about communications with customers and what’s needed to get results for businesses, explore how audiences have tuned out of many traditional advertising channels and show why brands have to re-earn the love of their customers, engaging in real two way dialogue. He will show how smart brands – large and small - are connecting themselves to the Facebook generation through social media, social networks and a range of new digital channels.
PLUS attendees will receive free copies of new research about the future of ‘blended’ marketing from Danny’s team at Digital and the session will be supported by an online Q&A afterwards for all delegates.

Bookings: To apply for a place email our events team. | Visit Technology for Marketing and Advertising website

“At Click 2007, we wanted to help our customers even more, by offering the opportunity of in-depth training to take what’s covered in the conference, and focus it down on your business. That’s why we’ve teamed up with the Digital Training Academy to ensure you’re filled not only with great ideas about online and digital marketing, but also with the roadmaps and tools to harness them straight away. This training course is a great way to get even more value from Click 2007, and to get your firm racing along the information superhighway” Greta Schettler, Senior Conference Director, IQPC.

Find out more about Click 2007 | More about IQPC Middle East | Forthcoming events from IQPC Middle East

Click 2007, Dubai

Getting to grips with digital marketing demands learning about a large number of channels in a short space of time. Then there’s the question of how to weave them together into the right marketing mix to let your activities really fly. This broad-based training programme teaches you the theory of online marketing, and then how you can apply it to your business. We examine the tools and techniques that can help your messages achieve cut-through in a cluttered environment, and ways you can get more value from your existing marketing budgets without having to invest further. This Digital Marketing Academy covers everything from website design to marketing strategy, podcasts to search engines, and its supported by additional private tuition to look after the specific challenges your team face.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team | Residential: Please note that this is an intensive two day residential Digital training Academy

In this space we're listing things from the Academy that we feel 'Rock' in online advertising, and things that, if we're honest, 'Flop'. By helping our clients harness the rocks and steer away from the flops they'll produce more powerful communication and enjoy even better results. Remember, it's still a new media for many people and this can help marketers make smarter decisions...

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In times of huge economic and technical change, knowledge becomes a critical success factor. Alongside the training and development services available in the Digital Training Academy, we created a series papers you can download and share with your team.

Digital Intelligence | Digital Insight Reports | Digital Thought Leaders | Digital Book Club | Digital Jargon Buster | Digital's Articles | Digital's Events

Our training sets out to change the way your firm behaves, and to do that we need to learn about how you work today, and what prevents you from getting more value from your digital channels. From our senior management coaching programmes to the hands-on craft skills for those at the coalface, these learning programmes are constantly refined to bring you the freshest insights and help you discover new and smarter ways to tackle the challenges ahead. In the digital sector everyone is still learning, and as most of our tutors have more than a decade’s experience in teaching digital media and marketing, they can get you on the fast track, and get you achieving more straight away. Whether you and your team are entirely new to the digital sectors, or whether you have many years experience as a digital manager, there are programmes at the Digital Training Academy that have been created to suit your needs.

Find out more about a skills assessment from Digital Training Academy

Our digital training programme can prepare offline marketing teams for moving into digital, and our advanced academy can make the difference between a good digital team and a great digital teams giving marketers the skills, knowledge and confidence they need to make the most of online marketing.

Knowledge and training are critical for online marketers. Get it right and the internet becomes the most powerful marketing tool there's ever been, but getting it right is not straight forward. That's why I helped set up the Internet Advertising Bureau in 1997, and why I moved on from being its Chief Executive in 2005 to set up the Digital Training Academy. Thousands of marketers need to learn these new skills, so what the Digital Training Academy does is bring together senior industry figures to help them get there. Our team has been training marketers since 2001, and now through the forty academy courses, we have great ways to get your team on the fast track.

If you'd like some more background about some of the things I've done in the internet marketing and publishing industries then there's a biography in our press centre.