Reading and references
Need some bedtime reading? Neuromancer - the master of science fiction William Gibson describes the future of 'Second life' back in the 1980s before the web was invented! The Tipping Point - popular psychologist / business Malcolm Gladwell explains...
Need some bedtime reading?
Neuromancer - the master of science fiction William Gibson describes the future of 'Second life' back in the 1980s before the web was invented!
The Tipping Point - popular psychologist / business Malcolm Gladwell explains how ideas and innovation spread through society. It's the perfect analysis of viral marketing.
The Wisdom of Crowds - explains collective intelligence and why Wikipedia proves so effective (it also tells you rather a lot about the weight and price of farmyard animals!)
CreativeShowcase.net is a great library of powerful online advertising creative. I set it up in 2003 and you'll find more than 100 great campaigns in there!