Digital Mobile Marketing Academy

Welcome to the Digital Mobile Marketing Academy

Fri, 01 May 2020 11:52:26 +0000

Everyone has something to learn when it comes to mobile marketing, mobile content and mobile strategy development, and we set up the Digital Training Academy to quickly boost the knowledge, skills and judgements of marketing teams working in digital marketing and media. These workshops and customised courses are part of structured portfolio of essential skills that companies investing in mobile content and mobile marketing need to have. All programmes are customised to specific goals and business priorities our partners face. Whether you're in Europe, The Americas or Asia Pacific, we always customise the strategy, training and coaching to suit your specific needs. And as independent trainers, our work is confidential - our only goal is to make you more successful. Thousands of firms across more than 20 countries have been helped by our business coaches and consultants, so how can we help you and your team achieve more?

Skillscheck: Ask our mobile marketing training team to assess your mobile skills

Fri, 01 May 2020 10:52:50 +0000

Our training sets out to change the way your firm behaves, and to do that we need to learn about how you work today, and what prevents you from getting more value from your digital channels. From our senior management coaching programmes to the hands-on craft skills for those at the coalface, these learning programmes are constantly refined to bring you the freshest insights and help you discover new and smarter ways to tackle the challenges ahead. In the digital sector everyone is still learning, and as most of our tutors have more than a decade’s experience in teaching digital media and marketing, they can get you on the fast track, and get you achieving more straight away. Whether you and your team are entirely new to the digital sectors, or whether you have many years experience as a digital manager, there are programmes at the Digital Training Academy that have been created to suit your needs.

Find out more about a skills assessment from Digital Training Academy

Mobile marketing and mobile publishing: Questions and Answers

Wed, 01 May 2019 11:54:29 +0000

Your comments on mobile marketing and mobile publishing… This forum is for marketers, mobile content publishers and mobile applications developers. It’s a place to raise issues, include links and share materials with colleagues and participants on mobile marketing training courses and mobile strategy development projects.

Mobile marketing training for mobile content publishers and mobile marketers

Tue, 01 May 2018 11:54:16 +0000

We’ve been training teams in the creative and media industries since 2000 and our sole focus is on the digital aspects of classic business and publishing skills. From publishing strategies and media sales to marketing and design, our Training Academy programmes change the way companies behave.

We’ve been coaching teams in mobile marketing and mobile content development since 2004. These mobile marketing workshops are run in-company and help businesses leap forwards. It’s easy to under-value mobile marketing, or invest in the wrong approach, so these mobile training programmes have been designed to get you on track, quickly.

Some of the most popular mobile marketing training courses:

Digital Mobile Marketing Academy
Digital Mobile Content Masterclass
Digital Mobile Strategy Programme
Digital Mobile Audience Building Academy –Increasing traffic to your site

Book a conference call with one of our Academy Managers or strategists to develop the right training or strategy programme to suit your team’s needs - email Admissions@DigitalTrainingAcademy.com

Mobile marketing research

Sat, 10 Dec 2016 16:37:04 +0000

We’ve been tracking the growth of mobile marketing since 2000 and below are a couple examples of data about mobile phone use and the growth of mobile marketing. For a research account with access to the mobile marketing research briefings sign up today - www.digitalstrategyconsulting.com/digitalbriefings

Mobile marketing research: Digital Intelligence - Tracking the growth of mobile marketing

Tue, 04 Oct 2016 12:42:52 +0000

Mobile marketing research: Mobile marketing focus groups

Sat, 04 Jun 2016 17:24:04 +0000

For mobile content product development, there’s no substitute for a focus group if you want real feedback from real consumers. The insights from our focus groups bring an independent, expert view on how your mobile products, mobile marketing or mobile content will be received. A small investment early on is key in getting your strategy going in the right direction. Find out more by emailing TheTeam@DigitalStrategyConsulting.com

Mobile marketing research: Mobile marketing platform choices

Sat, 04 Jun 2016 12:56:20 +0000

For mobile marketing and apps development, what’s the right platform and technology choice? Here we look at some of the options and thing about the audience reach and the technical complexity. They’re based on the Western European markets in 2009/2010 and the notes are drawn from one of the Digital Mobile Marketing Strategy workshops.

Mobile marketing training: Understanding the scale of mobile growth and consumer attitudes

Wed, 11 Nov 2015 15:57:12 +0000

Mobile marketing is growing rapidly in most countries and marketers need to be confident about the potential for mobile in the marketing mix. These background notes provide a few examples of the scale of change in mobile marketing and form a briefing for agencies and marketers taking part in our mobile marketing training programmes.Although handset use has been near-saturation levels in many countries for ten years, it is only recently that mobile marketing has started to become a part of the strategic marketing mix. In the Digital Mobile Marketing Academy we will explore the theory and practice of mobile marketing, how to use the different channels and ways to understand the expectations consumers have in this most intimate of media channels.

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Mobile marketing training: Mobile audiences, mobile use, key trends in mobile

Thu, 12 Jun 2014 15:10:43 +0000

Mobile use has reached saturation points in many markets, yet most brands fail to explore mobile effectively as part of their integrated marketing strategy. Mobile audience behaviours are changing fast and mobile is emerging as a key platform for video, music and a massive range of applications.

In this Mobile Marketing Academy we analyse the nature of the growth and change, looking at the type of use and the key trends. Agency and client-side marketing teams who understand the nature of the mobile audiences can develop content and services that are right for their customers, creating powerful connections and building new relationships.

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Mobile marketing training: Building effective mobile marketing campaigns

Wed, 12 Jun 2013 15:07:45 +0000

Mobile is the most intimate of all the digital channels an yet has proved the most difficult for marketers to master. Consumers have high expectations of the value an relevancy of communications they see through mobile and marketers need to be able to meet those needs. Beyond simple SMS connections there are dozens more tools and approaches, and in this Mobile Marketing Academy we examine a broad range from the most simple downloads to mobile websites, social media and mobile advertising. We explore digital strategies ranging from the simple text-to-win, through the more advanced drive-to-web techniques, to mobile applications and geo-location strategies. Almost everyone carries a mobile in most countries, yet most brands fail to deliver any messaging through the channel. Many marketers have tested and explored opportunities with mobile for years, but with only varying levels of success, so this Academy focuses on how to quickly build strategies that work. Expectations remain high and forecasts are robust, so marketers need to be confident in gaining a strong understanding and a sophisticated approach to employing mobile in their communications mix. The Mobile Marketing Academy is supported by case studies and practical exercises.

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Mobile marketing training: Building effective SMS marketing campaigns

Thu, 11 Oct 2012 15:57:12 +0000

This is an advanced mobile marketing training course for mobile agencies and companies using mobile marketing. Text messaging is a mainstream communications channel in every country, but marketers struggle to find ways of incorporating it into their business. SMS messages can build brands, create engagement and achieve immediate sales. Text messaging can be easily used by the largest brands and the smallest micro-businesses, with very low costs of entry and a range of simple ways to get started. Experienced digital marketers can weave SMS marketing techniques into integrated campaigns, fuelling audiences and connections.

This Mobile Marketing Academy explores the best practice in text messaging, how to create mobile marketing campaigns using SMS and how to build meaningful results. There are mobile marketing case studies to support the programme and connections to other mobile marketing training modules that go beyond SMS marketing.

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Mobile marketing training: Advantages of SMS as a communications tool

Tue, 11 Sep 2012 15:15:58 +0000

Benefits of mobile marketing

SMS was the first digital consumer channel to go mainstream. It happened by accident and was never the intention of the technologists who created it, but it gave a magic formula of immediate and simple communication that was more efficient than voice calls for many activities. Here we recap some of the key advantages of SMS as a communications too.

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Mobile marketing training: Advantages of SMS as a marketing tool

Sat, 11 Aug 2012 15:19:22 +0000

Advantages of mobile marketing

Here are a few of the key advantages SMS has as a marketing tool, and what it proves to be so attractive to marketers. Remember that SMS marketing won’t be right for every brand, but when there is a fit the results can give much higher ROI than other marketing channels.

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Mobile marketing training: Building an SMS mobile marketing campaign

Wed, 11 Jul 2012 15:24:35 +0000

Steps in building an SMS mobile marketing campaign

In this section we outline the key steps in building effective SMS marketing campaigns. During the Digital Mobile Marketing Academy training course we’ll explore each in more depth, from acquiring permission to use SMS to contact customers, through to how to create stronger customer relationships in SMS.

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