As part of the digital publishing strategy programme, we share our views on the challenges digital newspapers face today and the solutions they urgently need to adopt. Written in 2009, these include ideas we developed and coached newspapers on during the previous decade. As the ad revenue shortfalls bite and online newspapers fail to get the same audience growth as the internet pureplays, newspaper leadership teams are faced with tough choices. After 15 years in the online publishing sector, Digital’s team share some practical insights with publishing leadership teams.
Digital newspapers: The perfect storm - Trends, challenges, implications, solutions
Digital Thought Leaders
- Something’s broken in digital Fleet Street; video ads look part of the answer
- Digital Minds: 60 seconds with I Spy’s Jim Brigden
- Digital Minds: 60 seconds with the BBC’s Tom Bowman
- Digital Minds: 60 seconds with Lean Mean Fighting Machine’s Dave Bedwood
- Digital minds: 60 seconds with InSkin Media’s Hugo Drayton
Digital Intelligence
Digital Research
- Finding you the best research
- Digital Intelligence research briefings
- Media consumption of teenagers: implications for marketing to teens
- Media multi-tasking: a snapshot in changing behaviours of digital consumers
- Asia research news 2009: ICT expansion and empowerment across Asia
- OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption
