To support the Digital Training Academy we look for examples of interesting research in digital trends from a wide variety of industry sectors. Any research firm, agency or media owner can submit a piece of research for our consideration, and on this page you'll find some of the studies we're currently using to support training in Europe, Asia and North America. If you'd like to submit examples of your work then email them into TheTeam@DigitalStrategyConsulting.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.Visit Digital's JargonBuster | Send us your study | Book a place at Digital's Training Academy | Visit Digital's Events
]]>
Staggering to reflect on, but half of the UK’s single population are now logging-on to dating sites. That’s the latest finding from web dating specialists Parship who reckon almost eight million Brits tried online dating last year, an increase of around 50% on 2005. The gender balance is pretty even (52 per cent of men vs 48 per cent of women use online dating). Parship’s UK and Ireland director Tony Blin Stoyle sees higher rates among older people: "UK singles, particularly those aged 30 to 40, recognise that as they get older and their social networks become smaller, they need to maximise their opportunities in order to meet a partner. if you rely on traditional routes and wait for a chance encounter with someone special, you could end up waiting a very long time."
Download the Parship Singles Survey UK 2008
The growth of internet access has greater implications than just an additional channel in the communications mix. As people explore the new platforms, they reappraise their use of the old ones, and as audiences swell the market becomes large enough to attract investment in content, entertainment and commerce. This virtuous circle has been fuelling the Digital Networked Society (DNS) and from this research snapshot for the UK market at the end of 2007, it’s clear that Europe’s leading digital economy has entered a new phase is the dynamics of use.
Blogging has moved from the fringes of the web to the mainstream. Over the last few years, collectively audiences have swelled, and this download of data from Digital's friends at NetRatings, you can see the latest traffic numbers for some fo the key blogs and platforms.
What form of advertising works best? That’s a question you’re always asked in the digital marketing industry, and every genre of websites have their own research to help you with the answer. But new insights from the OPA in the US are firming up exactly how much more impact video gives to campaigns, and why placing them inside content-rich destination sites adds further value still.
Central and Eastern Europe's Internet economy grows rapidly, with national online businesses standing shoulder to shoulder with the world's giants. With Internet penetration on the rise and more being spent on online advertising, digital enterprises are set for a new boom - although the pace and scale of these changes vary greatly from country to country. This first edition of the Digital Central and Eastern Europe tracking study draws a picture of the industry today.
Online or virtual communities have fast become the must-have component for every website. Media groups are shifting their strategies, and placing people at the heart of communication rather than at the end of it. Many corporate online strategies are centred around online community: from the eBay trading community, to dating in Match.com, to the child-safe world of Habbo Hotel. The boom in online communities is unstoppable as the internet becomes more deepseated in our day-to-day lives. What is an online community? Which communities are working? Who is benefiting from them today? How do they support your marketing strategy?