Research @ Digital

Finding you the best research

Sun, 02 Dec 2012 11:12:19 +0000

To support the Digital Training Academy we look for examples of interesting research in digital trends from a wide variety of industry sectors. Any research firm, agency or media owner can submit a piece of research for our consideration, and on this page you'll find some of the studies we're currently using to support training in Europe, Asia and North America. If you'd like to submit examples of your work then email them into TheTeam@DigitalStrategyConsulting.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.
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Digital Intelligence research briefings

Fri, 03 Aug 2012 17:42:35 +0000

Keeping on top of the latest research and trends is still a huge challenge. That's where Digital Intelligence can come in - every month we trawl through hundreds of websites, magazines and research newswires to bring you this retrospective review of the industry's growth and the evolution of digital marketing. Let us take some of the strain and make your email that little bit faster to sift through. And if we've missed something you'd like to know more about, then just email us right back.
Links: Digital Intelligence | Ask your Academy Manager for more insights | Submit your own piece of research

Media consumption of teenagers: implications for marketing to teens

Thu, 25 Jun 2009 13:15:24 +0000

Deep insights about marketing to teenagers from new US research about the media consumption of teenagers. The implications for marketing to teens are that TV and magazines continue to account for very high levels of time, alongside digital channels. It also suggests that in the US online use is often higher for slightly older segments where it becomes a key business tool. Fascinating insights and an important dose of reality for brands thinking about digital-only strategies.

View the presentation

Media multi-tasking: a snapshot in changing behaviours of digital consumers

Tue, 23 Jun 2009 10:38:37 +0000

There is a marked increase in the number of people choosing to consume different media simultaneously, confirming the evolution of media multi-taskers according to new research from the European Interactive Advertising Association released in June 2009. The study highlights how consumers are entering a new phase of communications and commerce online and how dual simultaneous media consumption has become standard consumer behaviour.

Read the full research report on media multi-tasking

Asia research news 2009: ICT expansion and empowerment across Asia

Wed, 17 Jun 2009 16:51:14 +0000

A number of interesting articles about ICT expansion and empowerment across Asia were featured in the first edition of Asia Research News - a ResearchSEA publication to highlight research in Asia.

Read Asian Research News 2009

OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption

Tue, 09 Jun 2009 11:17:22 +0000

This study of media consumption among a small group of people tracked how the balance of media is changing and the implications for advertising budgets and the effectiveness of marketing communications. Funded by the Online Publishers
Association (OPA) and conducted by the Ball State University Center for Media Design, the ‘Day in the Life’ project asked these key questions:

What are the media consumption habits of the average American?
What are consumers saying about when, where and how they use media?
Which target audiences can be reached and engaged online?
How does online complement offline media?
What are the implications for media, advertisers and marketers?

Download the OPA White Papers - A Day in the Life: An Ethnographic Study of Media Consumption

The media day: An analysis of teenage media consumption behaviours

Tue, 09 Jun 2009 11:12:57 +0000

This paper from Ball State University is the summary of a media diary study that tracked the experiences of 15 US teenagers in 2007. It’s a fantastic insight into the step-change in media consumption, showing in detail the nature of media saturation and the switching between channels. It provides a snapshot of the explosive growth of influence the web is having in consumer behaviour, and also tracks the changing locations of internet access, clearly showing the importance of media consumption on the move. The academic methodology is reassuring and whatever market you are exploring, this provides a benchmark for the nature of change.

Download ‘media day’ report from Ball State University

If you like this report and want more on consumer behaviour, then try these links:

Top websites: Hitwise chart toppers in 50 categories (UK)

Mon, 14 Apr 2008 16:12:27 +0000

The Hitwise UK Annual Online Performance Awards serve up a list of best in class category winners for website traffic throughout 2007. Published this month, the Hitwise team collate data and compare across a large number of services in the same category. What's interesting is that it's the dotcom pureplays who steal the show, nudging out the newspapers, magazines and broadcast media brands that compete in key industry sectors.

This is a ranking of the percentage of user visits a UK website received between January and December 2007. As Hitwise reports on the anonymous online usage and search behaviour of more than 8.4 million UK Internet users (the largest online sample of its kind) the data is solid by virtue of the volumes.

Polish audiences push Poland’s sites up UK charts

Thu, 28 Feb 2008 16:31:40 +0000

The latest audience traffic data from Hitwise shows the effect of Polish migration on UK online audiences patterns. Polish editions of Google and YouTube score highly, along with Polish portals and email services and even dating site PolishDating.co.uk. See the latest statistics…

Web makes perfect match for online dating in the UK

Thu, 31 Jan 2008 13:09:12 +0000

Staggering to reflect on, but half of the UK’s single population are now logging-on to dating sites. That’s the latest finding from web dating specialists Parship who reckon almost eight million Brits tried online dating last year, an increase of around 50% on 2005. The gender balance is pretty even (52 per cent of men vs 48 per cent of women use online dating). Parship’s UK and Ireland director Tony Blin Stoyle sees higher rates among older people: "UK singles, particularly those aged 30 to 40, recognise that as they get older and their social networks become smaller, they need to maximise their opportunities in order to meet a partner. if you rely on traditional routes and wait for a chance encounter with someone special, you could end up waiting a very long time."

http://www.parship.co.uk/

Download the Parship Singles Survey UK 2008

UK Media Consumption: Digital saturation drives change

Tue, 29 Jan 2008 17:00:51 +0000

The growth of internet access has greater implications than just an additional channel in the communications mix. As people explore the new platforms, they reappraise their use of the old ones, and as audiences swell the market becomes large enough to attract investment in content, entertainment and commerce. This virtuous circle has been fuelling the Digital Networked Society (DNS) and from this research snapshot for the UK market at the end of 2007, it’s clear that Europe’s leading digital economy has entered a new phase is the dynamics of use.

Download the UK market report

Over 875 million consumers have shopped online - The number of internet shoppers up 40% in two years

Mon, 28 Jan 2008 13:24:48 +0000

Clothes/shoes – fastest growing internet buys

“Visa” the most popular credit card payment method

January 28, 2008—More than 85 percent of the world’s online population has used the Internet to make a purchase—increasing the market for online shopping by 40 percent in the past two years—according to the latest Nielsen Global Online Survey on Internet shopping habits. Globally, more than half of Internet users have made at least one purchase online in the past month, according to Nielsen.

To download the full press release including charts/graphs - visit http://www2.netratings.com/file.aspx?f=655-2943-6150F875B087 (Word document)

Top 10 Search Terms in 10 Categories, December 2007

Tue, 22 Jan 2008 16:55:33 +0000

The terms which were searched for most often on the web in December 2007. Full details...

Online adspend leaps

Fri, 16 Nov 2007 11:35:25 +0000

The 2007 data for online marketing spend shows another giant leap in the growth of web advertising as more and more brands switch their budgets over. By looking at the market share of the web vs other media, it's easier to gain the context about how great the changes are in the media mix.

For more information see the Digital Insight Reports at www.DigitalStrategyConsulting.com/insight.

Media Work Best Together, Playing Different Roles in Driving the Consumer Purchase Process

Sat, 27 Oct 2007 15:52:29 +0000

Magazine Strengths Drive Persuasion and Purchase Intent

Dynamic Logic releases new analysis of 32 cross-media campaigns* across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different points along the purchase funnel. TV and online's contributions were more apparent during the awareness stages while magazines were stronger at building brand favourability and purchase intent. These findings are consistent with results from an earlier analysis conducted by Dynamic Logic in 2006.