Research @ Digital

Finding you the best research

Sun, 02 Dec 2012 11:12:19 +0000

To support the Digital Training Academy we look for examples of interesting research in digital trends from a wide variety of industry sectors. Any research firm, agency or media owner can submit a piece of research for our consideration, and on this page you'll find some of the studies we're currently using to support training in Europe, Asia and North America. If you'd like to submit examples of your work then email them into TheTeam@DigitalStrategyConsulting.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.
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Digital Intelligence research briefings

Fri, 03 Aug 2012 17:42:35 +0000

Keeping on top of the latest research and trends is still a huge challenge. That's where Digital Intelligence can come in - every month we trawl through hundreds of websites, magazines and research newswires to bring you this retrospective review of the industry's growth and the evolution of digital marketing. Let us take some of the strain and make your email that little bit faster to sift through. And if we've missed something you'd like to know more about, then just email us right back.
Links: Digital Intelligence | Ask your Academy Manager for more insights | Submit your own piece of research

Top websites: Hitwise chart toppers in 50 categories (UK)

Mon, 14 Apr 2008 16:12:27 +0000

The Hitwise UK Annual Online Performance Awards serve up a list of best in class category winners for website traffic throughout 2007. Published this month, the Hitwise team collate data and compare across a large number of services in the same category. What's interesting is that it's the dotcom pureplays who steal the show, nudging out the newspapers, magazines and broadcast media brands that compete in key industry sectors.

This is a ranking of the percentage of user visits a UK website received between January and December 2007. As Hitwise reports on the anonymous online usage and search behaviour of more than 8.4 million UK Internet users (the largest online sample of its kind) the data is solid by virtue of the volumes.

Polish audiences push Poland’s sites up UK charts

Thu, 28 Feb 2008 16:31:40 +0000

The latest audience traffic data from Hitwise shows the effect of Polish migration on UK online audiences patterns. Polish editions of Google and YouTube score highly, along with Polish portals and email services and even dating site PolishDating.co.uk. See the latest statistics…

Web makes perfect match for online dating in the UK

Thu, 31 Jan 2008 13:09:12 +0000

Staggering to reflect on, but half of the UK’s single population are now logging-on to dating sites. That’s the latest finding from web dating specialists Parship who reckon almost eight million Brits tried online dating last year, an increase of around 50% on 2005. The gender balance is pretty even (52 per cent of men vs 48 per cent of women use online dating). Parship’s UK and Ireland director Tony Blin Stoyle sees higher rates among older people: "UK singles, particularly those aged 30 to 40, recognise that as they get older and their social networks become smaller, they need to maximise their opportunities in order to meet a partner. if you rely on traditional routes and wait for a chance encounter with someone special, you could end up waiting a very long time."

http://www.parship.co.uk/

Download the Parship Singles Survey UK 2008

UK Media Consumption: Digital saturation drives change

Tue, 29 Jan 2008 17:00:51 +0000

The growth of internet access has greater implications than just an additional channel in the communications mix. As people explore the new platforms, they reappraise their use of the old ones, and as audiences swell the market becomes large enough to attract investment in content, entertainment and commerce. This virtuous circle has been fuelling the Digital Networked Society (DNS) and from this research snapshot for the UK market at the end of 2007, it’s clear that Europe’s leading digital economy has entered a new phase is the dynamics of use.

Download the UK market report

Over 875 million consumers have shopped online - The number of internet shoppers up 40% in two years

Mon, 28 Jan 2008 13:24:48 +0000

Clothes/shoes – fastest growing internet buys

“Visa” the most popular credit card payment method

January 28, 2008—More than 85 percent of the world’s online population has used the Internet to make a purchase—increasing the market for online shopping by 40 percent in the past two years—according to the latest Nielsen Global Online Survey on Internet shopping habits. Globally, more than half of Internet users have made at least one purchase online in the past month, according to Nielsen.

To download the full press release including charts/graphs - visit http://www2.netratings.com/file.aspx?f=655-2943-6150F875B087 (Word document)

Top 10 Search Terms in 10 Categories, December 2007

Tue, 22 Jan 2008 16:55:33 +0000

The terms which were searched for most often on the web in December 2007. Full details...

Online adspend leaps

Fri, 16 Nov 2007 11:35:25 +0000

The 2007 data for online marketing spend shows another giant leap in the growth of web advertising as more and more brands switch their budgets over. By looking at the market share of the web vs other media, it's easier to gain the context about how great the changes are in the media mix.

For more information see the Digital Insight Reports at www.DigitalStrategyConsulting.com/insight.

Media Work Best Together, Playing Different Roles in Driving the Consumer Purchase Process

Sat, 27 Oct 2007 15:52:29 +0000

Magazine Strengths Drive Persuasion and Purchase Intent

Dynamic Logic releases new analysis of 32 cross-media campaigns* across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different points along the purchase funnel. TV and online's contributions were more apparent during the awareness stages while magazines were stronger at building brand favourability and purchase intent. These findings are consistent with results from an earlier analysis conducted by Dynamic Logic in 2006.

Blogging and traffic

Thu, 18 Oct 2007 10:38:16 +0000

Blogging has moved from the fringes of the web to the mainstream. Over the last few years, collectively audiences have swelled, and this download of data from Digital's friends at NetRatings, you can see the latest traffic numbers for some fo the key blogs and platforms.

Nielsen - Online Blogging Brands

comScore: Social Networking Sites Represent an Attractive Venue for Advertising for Apparel Products

Mon, 15 Oct 2007 16:09:37 +0000

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study using its comScore Segment Metrix tool, which showed that heavy U.S. visitors to social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories, consumer electronics and apparel. Heavy social networking visitors are defined as the top 20 percent of visitors based on time spent on social networking sites.

comScore Press Release 15/10/07

Video ads boost brands even more

Tue, 11 Sep 2007 13:28:25 +0000

What form of advertising works best? That’s a question you’re always asked in the digital marketing industry, and every genre of websites have their own research to help you with the answer. But new insights from the OPA in the US are firming up exactly how much more impact video gives to campaigns, and why placing them inside content-rich destination sites adds further value still.

Download the research from the OPA

Digital Central and Eastern Europe

Fri, 03 Aug 2007 18:21:50 +0000

Central and Eastern Europe's Internet economy grows rapidly, with national online businesses standing shoulder to shoulder with the world's giants. With Internet penetration on the rise and more being spent on online advertising, digital enterprises are set for a new boom - although the pace and scale of these changes vary greatly from country to country. This first edition of the Digital Central and Eastern Europe tracking study draws a picture of the industry today.
Request a copy of the Report | More Digital Insight Reports | Ask your Academy Manager for more insights | Submit your own piece of research

Join the party: Getting a handle on online communities

Fri, 03 Aug 2007 18:17:49 +0000

Online or virtual communities have fast become the must-have component for every website. Media groups are shifting their strategies, and placing people at the heart of communication rather than at the end of it. Many corporate online strategies are centred around online community: from the eBay trading community, to dating in Match.com, to the child-safe world of Habbo Hotel. The boom in online communities is unstoppable as the internet becomes more deepseated in our day-to-day lives. What is an online community? Which communities are working? Who is benefiting from them today? How do they support your marketing strategy?
Digital Communities Report | More Digital Insight Reports | Ask your Academy Manager for more insights | Submit your own piece of research