Case study: Capital One | Agency: Google AdWords | Sector: Finacial services | Format: Search
In just over 10 years, Capital One has grown its UK business from a small start up to one of the country’s leading financial services companies, with 5 million customers and more than 2500 employees. With no physical presence on the high street, Capital One has had to rely heavily on marketing to raise awareness and grow its business. Being fast to react to consumer and technology trends – and using AdWords as a key part of this strategy – has been crucial to their success.