Case study: dabs.com | Agency: Google AdWords | Sector: Retail | Format: Search
Since 1990, dabs.com plc has sold technology products throughout the UK. Originally, the Bolton-based company was an offline retailer, but today is one of the country’s leading online technology stores. Dabs sells nearly 20,000 products from such major manufacturers as Sony, Hewlett-Packard, Toshiba and Microsoft to 1.5 million registered customers. In addition to its UK business, the retailer has recently opened a dedicated site for French buyers; it also offers discounted shipping rates to the Republic of Ireland. Dabs typically processes well in excess of 5,000 customer orders every day from the million unique visitors that visit dabs.com each month.