Case study: Drakefield Insurance Services | Agency: Google AdWords | Sector: Financial services | Format: Search
When 80% of your business is carried out online, it helps to have a strong internet presence. Now eight years old, Drakefield Insurance Services Limited operates a stable of travel insurance websites for the UK, including 1stoptravelinsurance.co.uk and gotravelinsurance.co.uk. They’ve always advertised online, but since signing up for AdWords in 2002 they’ve found its combination of highly-targeted advertising and ease of use a winning formula for attracting customers.
“It made a difference from the beginning,” says Michael Barry, Finance Director. They did explore other online advertising programmes, but Google’s rise to prominence helped their cause. “Everybody was hearing about Google,” adds Christian Young, CEO, “and we were looking for channels of distribution. We took a decision to make a long term commitment to Google AdWords and it is certainly working for us.”