Case study: Estée Lauder | Agency: Google AdWords | Sector: Pharmaceutical | Format: Search
Launched in 1946, the Estée Lauder collection of skincare, makeup and fragrance exemplifies the best that art and science can achieve. The Estée Lauder brand name is recognised globally, in over 100 countries. Founded in 1946, the company has gained a worldwide reputation for elegant, luxurious products. Products come with a promise to uphold the finest standards of excellence through extensive research and stringent product testing and Estée Lauder thrives on innovation and technological advances in order to create the best products and consumer experience. It was this sentiment that saw the company embrace ecommerce.