Case study: Janssen-Cilag psychiatry24x7.com | Agency: Google AdWords | Sector: Pharmaceutical | Format: Search
Janssen-Cilag is a major research-based organisation that develops and markets prescription medicines to doctors. It is part of the Johnson and Johnson group of companies which makes over $50.5 billion in sales and, through its operating companies, is the world’s most comprehensive and broadly based manufacturer of health care products and services for the consumer, pharmaceutical, and medical devices and diagnostic markets. Janssen has become a leader in its use of the internet versus many of its competitors in the pharmaceutical industry. It has built strong web assets that target both patients directly with disease awareness information and doctors with treatment specific information.
Janssen launched the psychiatry24x7.com site to educate patients and doctors about key psychiatric conditions such schizophrenia, dementia, depression and ADHD.