Case study: Lighting Direct | Agency: Google AdWords | Sector: Retail | Format: Search
Founded in 1991, Lighting Direct is regarded as the number one online lighting company in the UK. With over 6000 products on the company’s website, Lighting Direct has established itself as a one-stop-shop for everything from the grandest chandeliers to novelty Christmas lights. The company also prides itself on providing value-for-money and helpful information that caters to both indoor and outdoor lighting.
The challenges facing Lighting Direct have been in constant flux as the company transformed from an Internet new-comer to an online leader in its field. As late as 2002, the company had just three staff, of which only one was full-time. The man at the helm was Gary Berg, “I put together a little website with about 200 products on it. Then we started getting a bit of interest and I started looking for ways of how I could let people know I was there...we really just wanted to drive traffic to our site. I found AdWords was the best way of doing that.”