Case study: Select-a-room.com | Agency: Google AdWords | Sector: Travel | Format: Search
Select-a-room.com provides a range of travel services for the public from its offices in the UK and throughout the world. With a particular focus on Central and Eastern Europe, it has been a pioneer in the growth of tourism to the former Soviet Union following 70 years of severe travel restrictions. It turned to AdWords as it looked to expand its reach online in an effective and targeted way.
Select-a-Room.com began thinking about its own online presence in the midto late-1990s, and later heard about AdWords through word of mouth. When the company was looking for additional distribution channels, it found AdWords was “a good way of getting the message out there”, according to Chairman Steve Penney. “We’ve looked at lots of other online pay-per-click models, and to be honest we’ve not really liked any of them,” says Penney. “What AdWords gives is real control, right down to the geographical location that we’re advertising in. We’ve been able to target particular market sectors, in particular countries, for particular destinations.”