Case study: Wolters Kluwer UK | Agency: Google AdWords | Sector: Publishing | Format: Search
Wolters Kluwer UK, a leading information services and publishing company, enlisted Google’s help to deliver an online marketing campaign that would raise awareness of products under two of its key brands in the UK, CCH and Croner. The company has long been aware that many of its target business audience were going online to find information related to their profession. As a supplier of the products and services these professionals were looking for, Wolters Kluwer UK knew it had to reach this group at the time they were actively looking for help if it was to really drive traffic to its brand websites and get them working harder as sales distribution channels.
AdWords became the perfect marketing solution to help achieve the key objective of generating leads and online sales. In fact, Google’s campaigns for CCH and Croner met this objective so well that within just a few months, Wolters Kluwer UK was convinced that the Google network was the only place to carry out search marketing.