Your Academy Manager is Anna Meller: Anna.Meller@DigitalStrategyConsulting.com
Your Academy Director and lead tutor is Danny Meadows-Klue: Danny@DigitalStrategyConsulting.com
Your Academy Commissioner in Ljubljana is Zoran Savin: zoran.savin@sonce.net

Is there something you did not understand on the Academy? Is there a new point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions.

Remember that if you would like your tutor to respond you must write
in English. The classroom is open for one month following your Academy and
materials will stay here as a reference point for you for a further
year.

Ahead of all our Digital Training Academies we want to get you
thinking about the issues and get up to speed on the research and the
state of the industry. That's why we've sent out two of our Digital
Insight Reports that you can read through before the Academy begins.
The first explores the tools and techniques that are delivering results
across a wide range of digital marketing formats.The second tells you
about online advertising spend and its growth in the countries accross
Western and Northern Europe. They should be a simple read, but they
each make points that we'll be touching on in the Digital Training
Academy. If you have any questions, then post them here...

Download dir_bright_ideas_innovations_7.pdf

Download dsc_dir_digital_europe_200606_d31.pdf

If you would like to share or update some data on digital Central and Eastern Europe with us please send us an email: anna.meller@digitalstrategyconsulting.com

Please feel free to comment on the contents of this report and the
future of the internet industry in Central and Eastern Europe. Post your comments and questions here

Online advertising is changing the nature of marketing. This is
happening across the world, but here in Western Europe we're seeing
some of the trends that will eventually spread worldwide. In our latest podcast feature Richard Eve interviews Danny Meadows-Klue about the study and asks where the industry is today and where it is heading.

You can accelerate the performance of your team straight away, helping your organisation grow faster and raising staff retention. We help build their knowledge and skills in digital media and marketing, shifting their attitude, and aligning stakeholders behind shared goals. Our public access courses are woven around your strategy, delivering training that has immediate impact and long-lasting effects.

Selling online advertising can be a challenge for even the best salesperson. New trading models, hundreds of advertising formats, unclear workflow processes, and the mountain of jargon: together they can undermine the confidence of a sales team and leave executives confused about what they can sell and what will work.
For newcomers to the industry, there's lots to learn, and even for experienced sales executives it's vital to keep up with best practice in such a rapidly changing market.

Learn how online media planning builds on the familiar concepts of reach and frequency from traditional media. Discover how you can get your media space to work harder for you on the web. Find out what's worth tracking and why there are many false friends when it comes to accountability. Follow our hints and tips and discover what you need to know.

Email is the most powerful relationship marketing tool you have. It can maintain bonds with customers and draw them back in a single click. From the entry to your website, to the customer service channel after the sale, email is also one of the most flexible tools around. Get it right and your whole business changes. But harnessing its potential takes time and skill. Technologies, processes and best practice are all changing fast and last year's knowledge is no longer good enough.

Suddenly every web publisher wants a community on their site. Web 2.0 has washed over the industry like a tidal wave, but building the software is only the starting point for building a community. In Digital's Community Academy we look at some of the most vibrant communities and explain the rules and structures for creating successful communities. We look at why and how members belong to communities and what you as the architect need to do to make this work for your sector. This combination of hands on practice with the underlying theory will put you and your colleagues in the right place for developing your own online communities over the year.

Getting your products found online can be like asking your customers to find the proverbial needle in the haystack. Search engines are key to your business and our one day orientation gives you all the basics you need to get started in effective search engine advertising and marketing. You'll get to grips with the mechanics of search, pay-per-click advertising and the basics of search engine optimisation. It's your fast track to being able to make informed decisions about when, where, and how to harness the power of search engine advertising. It concentrates on the essential knowledge you need, gives you a framework for the future, and delivers practical tips your company can use straight away.

There is a vast skills gap in the media and marketing industries.
It's holding individuals and companies back. Online can be tough;
impenetrable language, constantly changing technologies or suppliers,
unclear business process and evolving models for trading. And the pace
means that even if you were up to speed six months ago the game will
have moved on. That's why we set up our programme of digital training
academies; to provide top quality, jargon free, leading edge training
to the future leaders of the media and marketing industries.

Learn more - Download what_training_can_do_for_your_company_2.0.pdf

  that lists what we're running this term, and email Course Manager Anna Meller (Anna.Meller@DigitalStrategyConsulting.com) with the sorts of topics you feel your team could benefit from more help with.