Public access training @ The Digital Training Academy

Marketing | 24/09/08

Wed, 24 Sep 2008 20:11:56 +0000

Digital Marketing Academy (acceleration course)

24 September 2008, London

This intensive Digital Training Academy covers the key tools you need to be using to market your website properties effectively. From email and RSS feeds to search engine marketing, web media, social media and link building. The agenda is adapted around the needs of participants and acts as a fast way of checking your online marketing is covering all the right areas.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

Enquire further about bookings | Request a skills assessment

Sales | 25/09/08

Thu, 25 Sep 2008 20:09:39 +0000

Digital Media Sales Academy (acceleration course)

25 September 2008, London

Designed for internet advertising sales teams with less than a couple of years experience, this acceleration course is boosts knowledge of formats, trading models and key trends in impacting on price and client expectations. We examine deal structures, metrics, campaign reporting and how you can segment the market, as well as practical exercises to respond to client briefs.

Pricing, payments and discounts

These offers are subject to our standard terms.

Enquire further about bookings | Request a skills assessment

Search | 23/10/08

Thu, 23 Oct 2008 20:02:49 +0000

Digital Search Academy (acceleration course)

23 October 2008, London

In this Search Academy you’ll work through your next search marketing plan step by step, examining how on-page and off-page factors influence your rankings in the natural listings and building up the framework for a pay-per-click campaign. You’ll set your search objectives and follow through the measurement practices to check your customers are sticking with you.

Pricing, payments and discounts

These offers are subject to our standard terms.

Enquire further about bookings | Request a skills assessment

Blogging | 12/11/08

Wed, 12 Nov 2008 19:59:35 +0000

Digital Blogging Academy (acceleration course)

12 November 2008, London

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Pricing, payments and discounts

These offers are subject to our standard terms.

Enquire further about bookings | Request a skills assessment

Email | 13/11/08

Thu, 13 Nov 2008 19:57:23 +0000

Digital Email Academy (acceleration course)

13 November 2008, London

A day of email publishing design, planning, content and strategies.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favourite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

Enquire further about bookings | Request a skills assessment

Publishing | 04/12/08

Thu, 04 Dec 2008 20:05:24 +0000

Building stronger online publications

Digital Commercial Publishing Strategy Academy

4 December 2008, London

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point, and harnessing social media and communities remains key to sustainable content and audience growth. This management training explores the business models and content models of online publishing, and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

Pricing, payments and discounts

These offers are subject to our standard terms.

Enquire further about bookings | Request a skills assessment