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<title>Digital Training Academy: México Classroom</title>
<link>http://www.digitaltrainingacademy.com/mexico/</link>
<description>Digital Training Academy: México Classroom</description>
<language>en</language>
<copyright>Copyright 2014</copyright>
<lastBuildDate>Mon, 30 Jul 2012 22:30:00 +0000</lastBuildDate>
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<item>
	<title>Bienvenido Al Servicio En Linea  De Entrenamiento De Mercadotecnia En Mexico De La Academia De Entrenamiento Digital (Digital Training Academy)</title>
	<description><![CDATA[<p><img src="http://www.digitalstrategyconsulting.com/images/mexico_flag.jpg"/>Para apoyar los cursos de entrenamiento que dirigimos en la ciudad de México, hemos desarrollado este medio virtual para la enseñanza. Es aquí donde se puede discutir temas de la Academia y bajar los resultados de nuestros talleres. La mayoría de las secciones de las aulas requieres de una contraseña proporcionada por el manager de la Academia, así que envía un correo a <a class="mail" href="mailto:tutors@digitaltrainingacademy.com">Tutors@DigitalTrainingAcademy.com</a> para más indicaciones.</p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2012/07/welcome_to_digital_training_ac.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2012/07/welcome_to_digital_training_ac.php</guid>


	<pubDate>Mon, 30 Jul 2012 22:30:00 +0000</pubDate>
</item>
<item>
	<title>Digital Training Academy México</title>
	<description><![CDATA[<p><img alt="Digital marketing training Mexico" src="http://www.digitaltrainingacademy.com/mexico/DTA_Mexico_Logo_CMYK_1.jpg"/>Habiendo ayudado en la aceleración de la industria del Internet en México y en la creación del comercio dentro del mercado de Internet, tenemos la primera Academia de planeación de medio digitales para muchos publicistas, así como para sus agencias. Aunque hemos estado entrenando a publicistas y mercadólogos en México desde hace ya varios años, hemos descubierto que el mercado mexicano está propenso a emparejarse rápidamente con sus vecinos Americanos, así como un mejor desempeño en los objetivos y búsquedas en la red.</p>

<h2>Digital Training Academy Mexico</h2>

<p>Having helped in the acceleration of the Mexican internet industry, and the creation of their internet marketing trade association, we ran the first Digital Media Planning Academy for dozens of advertisers as well as their agencies. Although we had been training media owners and marketers in Mexico for several years, we’re finding that the Mexican market is keen to catch up with its northern neighbour and apply the latest thinking in online targeting, search and customer acquisition marketing.</p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2012/06/bienvenido_al_servicio_en_line.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2012/06/bienvenido_al_servicio_en_line.php</guid>


	<pubDate>Sat, 09 Jun 2012 12:00:00 +0000</pubDate>
</item>
<item>
	<title>What Digital training can do for your company</title>
	<description><![CDATA[<p><a target="_blank" title="What training can do for your company" href="http://www.digitaltrainingacademy.com/incompanytrainingcourses/What%20training%20can%20do%20for%20your%20company%20Summer%2009%20edition.pdf"><img src="/documents/What_training_can_do_for_your_company_Spring_08_4.2.jpg" alt="What training can do for your company" /></a>There is a vast skills gap in the media and marketing industries. It’s holding individuals and companies back. Online can be tough; impenetrable language, constantly changing technologies or suppliers, unclear business process and evolving models for trading. And the pace means that even if you were up to speed six months ago the game will have moved on. That’s why media owners, agencies and brands asked us to set up a programme of highly focused digital training that helps firms get exactly the skills they need, right now. The Digital Training Academy have been delivered in more than 20 countries, helping thousands of marketers from more than 50 countries boost their performance. Top quality, jargon free, leading edge training to the future leaders of the media and marketing industries.</p>

<p><a target="_blank" title="What training can do for your company" href="http://www.digitaltrainingacademy.com/incompanytrainingcourses/What%20training%20can%20do%20for%20your%20company%20Summer%2009%20edition.pdf" class="pdf">Download brochure</a></p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2012/05/what_digital_training_can_do_f_1.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2012/05/what_digital_training_can_do_f_1.php</guid>


	<pubDate>Wed, 02 May 2012 12:00:00 +0000</pubDate>
</item>
<item>
	<title>El día de hoy en la red durará por siempre</title>
	<description><![CDATA[<p>En las campañas que vemos hoy en día por televisión, el mensaje que se quería dar a conocer era pasajero, lo veías un minuto y al otro desaparecía por completo. El legado que dejaban era el cambio en el comportamiento de los compradores (si es que había alguno), pero los materiales terminaban en alguna bodega, las revistas en algún rincón guardadas y los videos utilizados para grabar otras cosas sobre ellos.</p>

<p><a href="http://www.digitalstrategyconsulting.com/articles/2008/10/el_dia_de_hoy_en_la_red_durara.php">Continue reading...</a></p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2012/04/el_dia_de_hoy_en_la_red_durara.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2012/04/el_dia_de_hoy_en_la_red_durara.php</guid>


	<pubDate>Mon, 02 Apr 2012 12:00:00 +0000</pubDate>
</item>
<item>
	<title>Digital Training Academy team in Mexico</title>
	<description><![CDATA[<p>Danny cut his teeth in online media as the publisher of the multi-award winning Telegraph.co.uk, before helping set up the internet marketing trade associations in the UK, Europe and 20 countries.</p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2012/03/digital_training_academy_team.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2012/03/digital_training_academy_team.php</guid>


	<pubDate>Fri, 02 Mar 2012 12:00:00 +0000</pubDate>
</item>
<item>
	<title>Digital Marketing Acceleration Academy</title>
	<description><![CDATA[<p><img src="/images/DTA_Prospectus-acceleration.jpg"/>An intensive three day residential programme to unlock a step-change in the value you get from your marketing budgets. Find out how the web can deliver more leads for your firm, and help convert them faster. Learn how to plan web advertising smarter than your competitors. Win sales from your rivals through stronger relationship marketing. Improve the ROI from your websites and offline marketing. This world-class training programme from the Digital Training Academy is built around the specific challenges you and your team face in your specific market. The syllabus is entirely customised to deliver exactly what your team need in today’s market. These are the essential skills for today’s marketers.</p>

<p>More details? <a class="mail" href="mailto:Tutors@DigitalTrainingAcademy.com ">Tutors@DigitalTrainingAcademy.com </a></p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2012/02/digital_marketing_acceleration.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2012/02/digital_marketing_acceleration.php</guid>


	<pubDate>Sat, 11 Feb 2012 11:46:44 +0000</pubDate>
</item>
<item>
	<title>Mexico: internet market grows and goes mainstream</title>
	<description><![CDATA[<h3>Related articles about the Mexican online market and our work in Mexico since 2004</h3><img src="http://www.digitalstrategyconsulting.com/images/mexico_flag.jpg" alt="" />

<ul style="float:left;width:550px;margin-top:0;padding-top:0">
  <li><a href="http://www.digitalstrategyconsulting.com/articles/2005/05/speech_los_anos_en_internet_pa.php" target="_blank">2005 May – Mexican internet industry heading for its ‘tipping point’ – il punto critico</a></li>
  <li><a href="http://www.digitalstrategyconsulting.com/press/2005/05/iab_mexico_appoints_digital_to.php" target="_blank">2005 April – Mexico’s IAB trade association appoints Digital Strategy Consulting to plan trade association’s launch and market development strategy for online advertising in Mexico</a></li>
  <li><a href="http://www.digitalstrategyconsulting.com/press/2006/03/iab_mexico_celebrates_first_bi.php" target="_blank">2006 March – Mexico’s IAB trade association celebrates first birthday</a></li>
  <li><a href="http://www.digitalstrategyconsulting.com/articles/2007/07/mexico_hits_the_internet_tippi.php" target="_blank">2007 July - Mexico hits its Tipping Point</a></li>
  <li><a href="http://www.digitaltrainingacademy.com/mediaplanning/2007/03/2627_july_2007_digital_media_p/" target="_blank">2007 July – Mexico City’s first Digital Media Planning Academy</a></li>
  <li><a href="http://www.digitaltrainingacademy.com/mexico/" target="_blank">2008 September – Digital Training Academy classroom for digital marketers in Mexico</a></li>
</ul>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2012/01/mexico_internet_market_grows_a.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2012/01/mexico_internet_market_grows_a.php</guid>


	<pubDate>Mon, 02 Jan 2012 12:00:00 +0000</pubDate>
</item>
<item>
	<title>The essential skills for today’s marketing and media teams</title>
	<description><![CDATA[<p>The Digital Training Academy is bringing to Mexico the essential skills in digital marketing, publishing and strategy to proven international standards.  More than 40,000 people have attended the talks and courses of our directors over 10 years, in more than 20 countries. </p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2011/11/the_essential_skills_for_today.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2011/11/the_essential_skills_for_today.php</guid>


	<pubDate>Fri, 11 Nov 2011 11:48:16 +0000</pubDate>
</item>
<item>
	<title>How do we train?</title>
	<description><![CDATA[<p><a target="_blank" title="how_do_we_train" href="http://www.digitaltrainingacademy.com/prospectus/2005/07/how_do_we_train.php"><img src="http://www.digitaltrainingacademy.com/images/dsc_playbutton_boingy.jpg" alt="How do we train?" /></a>Watch this short introduction and audio lecture to learn how your Digital Training Academy works.</p>

<ul><li>Switch your speakers on</li>
<li>Click the link for our 5 minute introduction</li></ul>

<p><a target="_blank" href="http://www.digitaltrainingacademy.com/prospectus/2005/07/how_do_we_train.php" class="video">Video - How do we train?</a></p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2011/10/how_do_we_train.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2011/10/how_do_we_train.php</guid>


	<pubDate>Tue, 11 Oct 2011 11:48:16 +0000</pubDate>
</item>
<item>
	<title>Which topics do we train?</title>
	<description><![CDATA[<p>There are more than 40 courses to choose from, each customised by digital strategists to the specific business challenges you face in your market. To see the range of what’s possible, here are some of the recent titles… <a class="world" href="http://www.digitaltrainingacademy.com/prospectus/">popular courses</a></p>

<p>Below we’ve highlighted a few of the programmes firms in Mexico City have been asking us about. </p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2011/09/which_topics_do_we_train.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2011/09/which_topics_do_we_train.php</guid>


	<pubDate>Sun, 11 Sep 2011 11:48:16 +0000</pubDate>
</item>
<item>
	<title>Digital Marketing Acceleration Academy – Essential skills for today’s marketers</title>
	<description><![CDATA[<p><img alt="Digital marketing training Mexico" src="http://www.digitaltrainingacademy.com/mexico/DTA_Mexico_Logo_CMYK_1.jpg"/>An intensive three day residential programme to unlock a step-change in the value you get from your marketing budgets. Find out how the web can deliver more leads for your firm, and help convert them faster. Learn how to plan web advertising smarter than your competitors. Win sales from your rivals through stronger relationship marketing. Improve the ROI from your websites and offline marketing. This world-class training programme from the Digital Training Academy is built around the specific challenges you and your team face in your specific market. The syllabus is entirely customised to deliver exactly what your team need in today’s market. These are the essential skills for today’s marketers.</p>

<p>More details? <a class="mail" href="mailto:Tutors@DigitalTrainingAcademy.com ">Tutors@DigitalTrainingAcademy.com </a></p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2011/08/digital_marketing_acceleration_1.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2011/08/digital_marketing_acceleration_1.php</guid>


	<pubDate>Thu, 11 Aug 2011 11:48:16 +0000</pubDate>
</item>
<item>
	<title>Digital Advertising Academy – Building web ads that work</title>
	<description><![CDATA[<p><img alt="Digital marketing training Mexico" src="http://www.digitaltrainingacademy.com/mexico/DTA_Mexico_Logo_CMYK_1.jpg"/>Double the value you get from your web advertising. Learn how to plan smarter campaigns that focus budgets where they work hardest. Create more impact in your advertising, with higher response rates and better click-throughs. Blend marketing strategies together to deliver a step-change in the performance of your marketing budgets. We’ll show you how to brief your agencies better and improve longer term ROI from digital and integrated agencies. This world-class training programme from the Digital Training Academy is built around the specific challenges you and your team face in your specific market. The syllabus is entirely customised to deliver exactly what your team need in today’s market. These are the essential skills for today’s marketers.</p>

<p>More details? <a class="mail" href="mailto:Tutors@DigitalTrainingAcademy.com ">Tutors@DigitalTrainingAcademy.com </a></p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2011/07/digital_advertising_academy_bu.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2011/07/digital_advertising_academy_bu.php</guid>


	<pubDate>Mon, 11 Jul 2011 11:48:16 +0000</pubDate>
</item>
<item>
	<title>Digital Media Sales Academy - Boosting web ad revenues right now</title>
	<description><![CDATA[<p><img alt="Digital marketing training Mexico" src="http://www.digitaltrainingacademy.com/mexico/DTA_Mexico_Logo_CMYK_1.jpg"/>The needs of advertisers have shifted. The role of the web in marketing has changed. Sales teams without the right knowledge and skills will watch revenues shrink and shrink. These two days of intensive coaching will show you what digital marketing your customers want, how to persuade them to buy, what data you’ll need (and how to use it). Delivered to media groups from 30 countries including Microsoft, the BBC and the New York Times, the Digital Media Sales Academy is key to an instant boost in revenues, as well as stronger client relationships.  The syllabus is entirely customised to deliver exactly what your team need in today’s market. These are the essential skills for today’s media teams.</p>

<p>More details? <a class="mail" href="mailto:Tutors@DigitalTrainingAcademy.com ">Tutors@DigitalTrainingAcademy.com </a></p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2011/06/digital_media_sales_academy_bo.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2011/06/digital_media_sales_academy_bo.php</guid>


	<pubDate>Sat, 11 Jun 2011 11:48:16 +0000</pubDate>
</item>
<item>
	<title>Digital Publishing Strategy Academy – Building a smarter media business for the digital economy</title>
	<description><![CDATA[<p><img alt="Digital marketing training Mexico" src="http://www.digitaltrainingacademy.com/mexico/DTA_Mexico_Logo_CMYK_1.jpg"/>Newspaper readership is in chaos, television viewing is timeshifting, the media diets of the 20-something generation are unrecognisable from a decade ago. This senior management programme coaches leadership teams on how to develop strong digital media businesses with the growing advertising revenues, compelling content and rising audiences. The two day intensive management Academy is entirely customised to deliver exactly what your team need in today’s market, helping leadership teams lead. Give your staff and shareholders the confidence they need by boosting the knowledge and skills you have at the time of greatest change in broadcasting and publishing.</p>

<p>More details? <a class="mail" href="mailto:Tutors@DigitalTrainingAcademy.com ">Tutors@DigitalTrainingAcademy.com </a></p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2011/05/digital_publishing_strategy_ac.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2011/05/digital_publishing_strategy_ac.php</guid>


	<pubDate>Wed, 11 May 2011 11:48:16 +0000</pubDate>
</item>
<item>
	<title>Digital Media Content Academy – Creating publications, content and programming online audiences love</title>
	<description><![CDATA[<p><img alt="Digital marketing training Mexico" src="http://www.digitaltrainingacademy.com/mexico/DTA_Mexico_Logo_CMYK_1.jpg"/>Learn how to write for the web brilliantly and find out how to make your online content even more compelling. Explore how to create smarter web programming that delivers more benefit to your audiences in less time. Learn how to apply web analytics into programming and content design, and how to build audiences to your online media properties. Find out when and how Facebook and Twitter deliver the most from plugging into the publishing process and boost your audiences in ways that are cost effective and sustainable. The syllabus is entirely customised to deliver exactly what your team need in today’s market.</p>

<p>More details? <a class="mail" href="mailto:Tutors@DigitalTrainingAcademy.com ">Tutors@DigitalTrainingAcademy.com</a></p>]]></description>
	<link>http://www.digitaltrainingacademy.com/mexico/2011/04/digital_media_content_academy.php</link>
	<guid>http://www.digitaltrainingacademy.com/mexico/2011/04/digital_media_content_academy.php</guid>


	<pubDate>Mon, 11 Apr 2011 11:48:16 +0000</pubDate>
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