There is a vast skills gap in the media and marketing industries. It’s holding individuals and companies back. Online can be tough; impenetrable language, constantly changing technologies or suppliers, unclear business process and evolving models for trading. And the pace means that even if you were up to speed six months ago the game will have moved on. That’s why media owners, agencies and brands asked us to set up a programme of highly focused digital training that helps firms get exactly the skills they need, right now. The Digital Training Academy have been delivered in more than 20 countries, helping thousands of marketers from more than 50 countries boost their performance. Top quality, jargon free, leading edge training to the future leaders of the media and marketing industries.
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Could you and your team achieve more with the help of expert training in digital marketing and publishing? Digital’s practice was set up in 2000, and our trainers started teaching online marketing more than a decade ago. There are more than 40 different topic areas we cover, and you can choose from three levels: orientation (for newcomers to the industry), advanced (for those with up to two years’ experience), or masterclasses for those with over five years experience who have specific business challenges to solve. If budgets are tight and you can’t afford our in-company bespoke learning programmes, then why not join one of our team on the public access classes we run? They’re a very cost effective way for your company to tap into some world-class digital training. We can quickly train small teams from scratch, bolster the skills in larger organizations, or get new joiners up to speed.
An intensive three day residential programme to unlock a step-change in the value you get from your marketing budgets. Find out how the web can deliver more leads for your firm, and help convert them faster. Learn how to plan web advertising smarter than your competitors. Win sales from your rivals through stronger relationship marketing. Improve the ROI from your websites and offline marketing. This world-class training programme from the Digital Training Academy is built around the specific challenges you and your team face in your specific market. The syllabus is entirely customised to deliver exactly what your team need in today’s market. These are the essential skills for today’s marketers.
Learn how to write for the web brilliantly and find out how to make your online content even more compelling. Explore how to create smarter web programming that delivers more benefit to your audiences in less time. Learn how to apply web analytics into programming and content design, and how to build audiences to your online media properties. Find out when and how Facebook and Twitter deliver the most from plugging into the publishing process and boost your audiences in ways that are cost effective and sustainable. The syllabus is entirely customised to deliver exactly what your team need in today’s market.
Newspaper readership is in chaos, television viewing is timeshifting, the media diets of the 20-something generation are unrecognisable from a decade ago. This senior management programme coaches leadership teams on how to develop strong digital media businesses with the growing advertising revenues, compelling content and rising audiences. The two day intensive management Academy is entirely customised to deliver exactly what your team need in today’s market, helping leadership teams lead. Give your staff and shareholders the confidence they need by boosting the knowledge and skills you have at the time of greatest change in broadcasting and publishing.
Double the value you get from your web advertising. Learn how to plan smarter campaigns that focus budgets where they work hardest. Create more impact in your advertising, with higher response rates and better click-throughs. Blend marketing strategies together to deliver a step-change in the performance of your marketing budgets. We’ll show you how to brief your agencies better and improve longer term ROI from digital and integrated agencies. This world-class training programme from the Digital Training Academy is built around the specific challenges you and your team face in your specific market. The syllabus is entirely customised to deliver exactly what your team need in today’s market. These are the essential skills for today’s marketers.
As digital marketing goes mainstream, marketers need to gain the insights and confidence to apply their marketing thinking as effectively to these new environments as they do in classic media. The speed of change creates a skills challenge in every firm and this Digital Essentials Academy is designed to quickly lift knowledge across a wide area of digital disciplines. This programme of digital marketing coaching includes intensive face-to-face training, with online exercises before and after, a longer term graduate programme of regular research briefings, and a Digital Classroom. The coaching is broad, covering online media, search engine marketing, websites, mobile and email, as well as how to get more from agencies.
Social media, social networks, blogs and online communities have permanently changed online marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. The challenge for marketers is that while the rewards may be rich, the risks are greater. Their brand is just one guest among millions, and nobody is in control.
Learn to count, how to count it and how to use what you count. In Web Analytics Academy you'll discover why most web businesses are flying blind, failing to have the right key performance indicators in place and why many more waste energy tracking the wrong thing altogether. Find out what to trust and what to ignore. Get it right and your marketing becomes truly trackable and your KPIs really meaningful.
With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point in that navigation. This reveals implications for the site's business models and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.
Designed for newcomers to the world of online ad trafficking, getting you up to speed with ad traffic processes and giving you a framework you can apply to future campaigns. This hands-on course for advertising operations teams teaches the basics of advertising trafficking and scheduling. It's an orientation to the principles and theory, and a roadmap for applying them to your workflow. You'll see how popular tool kits work them and get a clear picture of how trafficking fits into the bigger picture.
Getting your products found online can be like asking your customers to find the proverbial needle in the haystack. Search engines are key to your business and our one day orientation gives you all the basics you need to get started in effective search engine advertising and marketing. You'll get to grips with the mechanics of search, pay-per-click advertising and the basics of search engine optimisation. It's your fast track to being able to make informed decisions about when, where, and how to harness the power of search engine advertising. It concentrates on the essential knowledge you need, gives you a framework for the future, and delivers practical tips your company can use straight away.
Strengthening your team with the knowledge about how the online markets work is key to unlocking pent-up potential. Even a great sales person can be lost in the maze of metrics, daunted by the jargon and unclear about whether the products being pitched will meet client objectives. Get the knowledge to the right level and not only does each person's productivity increase, but the whole crew comes together to deliver better results. This practical one day course will cover the basics, answer those unanswered questions and help your team pull together to sell online media effectively.
Writing and producing for the web has a great deal in common with developing content and programming for traditional print and broadcast media, and this conversion course helps editorial teams with strong classic media experience transition into these new channels. Strengthening your team with knowledge of how online content builds audiences, and how communities and social media can boost traffic is key for in helping get the most from your assets. Video content and data feeds can also transform the success of a website, but only when they’re part of a strong publishing strategy. Editorial teams need the knowledge about how the online environment works to help boost audiences and bring more people to your site. This academy helps existing journalists and producers get their knowledge to the right level. Not only does each person’s productivity increase, but the whole crew delivers better results. It’s hands-on, practical and focused on your sites.
Marketing to doctors online is an essential part of today’s marketing mix. The web has become a powerful force for raising awareness, providing information, influencing purchase behaviour and creating support for sales teams.