Our training courses

What Digital training can do for your company

Sun, 07 Jul 2013 15:13:52 +0000

There is a vast skills gap in the media and marketing industries. It’s holding individuals and companies back. Online can be tough; impenetrable language, constantly changing technologies or suppliers, unclear business process and evolving models for trading. And the pace means that even if you were up to speed six months ago the game will have moved on. That’s why media owners, agencies and brands asked us to set up a programme of highly focused digital training that helps firms get exactly the skills they need, right now. The Digital Training Academy have been delivered in more than 20 countries, helping thousands of marketers from more than 50 countries boost their performance. Top quality, jargon free, leading edge training to the future leaders of the media and marketing industries.

Download our What Digital training can do for your company prospectus | Ask an Academy Manager for more details | Enquire about bookings | Request a skills assessment

Download our simple prospectus

Sun, 12 Feb 2012 11:20:14 +0000

Could you and your team achieve more with the help of expert training in digital marketing and publishing? Digital’s practice was set up in 2000, and our trainers started teaching online marketing more than a decade ago. There are more than 40 different topic areas we cover, and you can choose from three levels: orientation (for newcomers to the industry), advanced (for those with up to two years’ experience), or masterclasses for those with over five years experience who have specific business challenges to solve. If budgets are tight and you can’t afford our in-company bespoke learning programmes, then why not join one of our team on the public access classes we run? They’re a very cost effective way for your company to tap into some world-class digital training. We can quickly train small teams from scratch, bolster the skills in larger organizations, or get new joiners up to speed.

Download our general Digital Training Academy prospectus | Ask an Academy Manager for more details | Enquire about bookings | Request a skills assessment

Digital Marketing Acceleration Academy

Tue, 23 Nov 2010 11:30:22 +0000

An intensive three day residential programme to unlock a step-change in the value you get from your marketing budgets. Find out how the web can deliver more leads for your firm, and help convert them faster. Learn how to plan web advertising smarter than your competitors. Win sales from your rivals through stronger relationship marketing. Improve the ROI from your websites and offline marketing. This world-class training programme from the Digital Training Academy is built around the specific challenges you and your team face in your specific market. The syllabus is entirely customised to deliver exactly what your team need in today’s market. These are the essential skills for today’s marketers.

More details? Admissions@DigitalTrainingAcademy.com

Digital Media Content Academy

Mon, 23 Nov 2009 11:39:37 +0000

Learn how to write for the web brilliantly and find out how to make your online content even more compelling. Explore how to create smarter web programming that delivers more benefit to your audiences in less time. Learn how to apply web analytics into programming and content design, and how to build audiences to your online media properties. Find out when and how Facebook and Twitter deliver the most from plugging into the publishing process and boost your audiences in ways that are cost effective and sustainable. The syllabus is entirely customised to deliver exactly what your team need in today’s market.

More details? Admissions@DigitalTrainingAcademy.com

Digital Publishing Strategy Academy

Mon, 23 Nov 2009 11:37:51 +0000

Newspaper readership is in chaos, television viewing is timeshifting, the media diets of the 20-something generation are unrecognisable from a decade ago. This senior management programme coaches leadership teams on how to develop strong digital media businesses with the growing advertising revenues, compelling content and rising audiences. The two day intensive management Academy is entirely customised to deliver exactly what your team need in today’s market, helping leadership teams lead. Give your staff and shareholders the confidence they need by boosting the knowledge and skills you have at the time of greatest change in broadcasting and publishing.

More details? Admissions@DigitalTrainingAcademy.com

Digital Advertising Creative Academy

Mon, 23 Nov 2009 11:33:12 +0000

Double the value you get from your web advertising. Learn how to plan smarter campaigns that focus budgets where they work hardest. Create more impact in your advertising, with higher response rates and better click-throughs. Blend marketing strategies together to deliver a step-change in the performance of your marketing budgets. We’ll show you how to brief your agencies better and improve longer term ROI from digital and integrated agencies. This world-class training programme from the Digital Training Academy is built around the specific challenges you and your team face in your specific market. The syllabus is entirely customised to deliver exactly what your team need in today’s market. These are the essential skills for today’s marketers.

More details? Admissions@DigitalTrainingAcademy.com

Digital Essentials Academy

Fri, 30 Oct 2009 15:58:06 +0000

As digital marketing goes mainstream, marketers need to gain the insights and confidence to apply their marketing thinking as effectively to these new environments as they do in classic media. The speed of change creates a skills challenge in every firm and this Digital Essentials Academy is designed to quickly lift knowledge across a wide area of digital disciplines. This programme of digital marketing coaching includes intensive face-to-face training, with online exercises before and after, a longer term graduate programme of regular research briefings, and a Digital Classroom. The coaching is broad, covering online media, search engine marketing, websites, mobile and email, as well as how to get more from agencies.

Ask an Academy Manager for more details | Enquire about bookings | Request a skills assessment

Digital Social Media Academy

Thu, 26 Feb 2009 11:18:00 +0000

Social media, social networks, blogs and online communities have permanently changed online marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. The challenge for marketers is that while the rewards may be rich, the risks are greater. Their brand is just one guest among millions, and nobody is in control.

There’s a new type of transparency in customer relationships. The interruptive model of advertising is weakening in favour of engagement. The challenge to persuade consumers to give their attention grows ever greater. And between Twitter, Facebook, MySpace, Google and the portals, there’s a ceaseless stream of new technologies and techniques to try.

Social media needs to tie together PR, advertising, customer service and corporate messaging, and create news, discussion and entertainment customers want to engage with. With the right direction, brands can help nurture consumer generated content, boosting discussion and the reach of their messages. Web publishers have a new role in making their content exportable and participative.

Download our Digital Social Media Academy prospectus | Ask an Academy Manager for more details | Enquire about bookings | Request a skills assessment

Digital Web Analytics Academy

Thu, 04 Oct 2007 15:04:43 +0000

Learn to count, how to count it and how to use what you count. In Web Analytics Academy you'll discover why most web businesses are flying blind, failing to have the right key performance indicators in place and why many more waste energy tracking the wrong thing altogether. Find out what to trust and what to ignore. Get it right and your marketing becomes truly trackable and your KPIs really meaningful.

It's not about the technology, it's about the people. That may seem like an odd learning point for a web analytics Academy, but while every website has a smart stats package, how many firms have 'data analysts' to interpret what it says or act on what they learn? If you do then rest easy: you're well ahead of the pack and gaining ground on your competitors. Our advice? For every dollar spent on software, put ten or more into the people who interpret it. Get your resources right and you'll be able to unlock the real value of understanding where your customers are going. Use the Web Analytics Digital Classroom for questions.

Video introduction to the Digital Web Analytics Academy | Download the Digital Web Analytics Academy prospectus | More tips? Digital Analytics Academy Classroom | Enquire about bookings | Request a skills assessment

Digital Publishing Strategy Academy

Thu, 04 Oct 2007 15:04:23 +0000

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point in that navigation. This reveals implications for the site's business models and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

Enquire about bookings | Request a skills assessment

Digital Advertising Traffic Academy

Thu, 04 Oct 2007 15:04:03 +0000

Designed for newcomers to the world of online ad trafficking, getting you up to speed with ad traffic processes and giving you a framework you can apply to future campaigns. This hands-on course for advertising operations teams teaches the basics of advertising trafficking and scheduling. It's an orientation to the principles and theory, and a roadmap for applying them to your workflow. You'll see how popular tool kits work them and get a clear picture of how trafficking fits into the bigger picture.

Enquire about bookings | Request a skills assessment

Getting to grips with search engine marketing

Thu, 04 Oct 2007 15:03:40 +0000

Getting your products found online can be like asking your customers to find the proverbial needle in the haystack. Search engines are key to your business and our one day orientation gives you all the basics you need to get started in effective search engine advertising and marketing. You'll get to grips with the mechanics of search, pay-per-click advertising and the basics of search engine optimisation. It's your fast track to being able to make informed decisions about when, where, and how to harness the power of search engine advertising. It concentrates on the essential knowledge you need, gives you a framework for the future, and delivers practical tips your company can use straight away.

We've been running The Search Academy for over three years and even last week we're still hearing learners talk (rather embarrassingly) of multi million search campaigns that don't have specific, measurable or time-bound objectives. Crazy, but true. We talk about SMART marketing objectives a great deal and I've posted some examples in one of the public Search Academy Classroom comment pages.

More tips? Digital Search Academy Classroom | Enquire about bookings | Request a skills assessment

Digital Media Sales Academy

Thu, 04 Oct 2007 15:03:21 +0000

Strengthening your team with the knowledge about how the online markets work is key to unlocking pent-up potential. Even a great sales person can be lost in the maze of metrics, daunted by the jargon and unclear about whether the products being pitched will meet client objectives. Get the knowledge to the right level and not only does each person's productivity increase, but the whole crew comes together to deliver better results. This practical one day course will cover the basics, answer those unanswered questions and help your team pull together to sell online media effectively.

Media planners in six countries told us the same thing: there's nothing more frustrating than having sales teams get the numbers wrong. "It wastes our time, and if they don't know the difference between impressions, uniques and reach when they're selling, how can we trust the numbers after?" Our tutor's message: get the numbers clear before taking anything out to your agency. And if you're not proud of the traffic stats, look at whether the product is really up to the job.

More tips? Digital Media Sales Academy Classroom | Enquire about bookings | Request a skills assessment

Digital Editorial & Content Academy (Orientation)

Thu, 04 Oct 2007 15:02:58 +0000

Writing and producing for the web has a great deal in common with developing content and programming for traditional print and broadcast media, and this conversion course helps editorial teams with strong classic media experience transition into these new channels. Strengthening your team with knowledge of how online content builds audiences, and how communities and social media can boost traffic is key for in helping get the most from your assets. Video content and data feeds can also transform the success of a website, but only when they’re part of a strong publishing strategy. Editorial teams need the knowledge about how the online environment works to help boost audiences and bring more people to your site. This academy helps existing journalists and producers get their knowledge to the right level. Not only does each person’s productivity increase, but the whole crew delivers better results. It’s hands-on, practical and focused on your sites.

Marketing to doctors online

Thu, 04 Oct 2007 15:02:43 +0000

Marketing to doctors online is an essential part of today’s marketing mix. The web has become a powerful force for raising awareness, providing information, influencing purchase behaviour and creating support for sales teams.
It’s critical that pharmaceutical brands who want to market to doctors online use the web effectively in their marketing. Marketing to doctors online can give you the edge for any aspect of the marketing mix, from sparking discussion and building brand image to driving sales leads and supporting customer service. There are tools and techniques that support corporate communications and lobbying objectives, as well as new ways to listen to the market and find out what doctors are saying about your brand online. Used smartly these marketing tools can boost brand equity, drive purchase intent and help you reach new prospective customers - as well as increasing purchase value and volumes among existing customers.
In this digital marketing academy we showcase the smartest ways to market to doctors online. We show you the techniques and then practice them together in workshops focussed around the priority business goals your firm faces today. In the Internet Marketing Academy for marketing to doctors online, your team will learn about the latest models and approaches for building brand image and consumer connections through the web, email, social media, your own brand websites and mobile marketing platforms.

Enquire about bookings | Request a skills assessment