Suddenly every book publisher wants to harness digital marketing, launch their blogs and connect to their communities. But how can you do this in practice? And if web marketing is so effective, then why is it that so many web marketing projects fail? The Digital Training Academy have put together a special programme to show book publishers the theory of communities, social networks and blogs; the strategies for weaving them into the book publisher’s business; and the practical strategies for what really needs to be done. These half day sessions will raise your knowledge, steer you away from the potholes and help you figure out what’s right for your firm.
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Bookings: To apply for a place email our events team.
Comments (2)
AN EXERCISE BEFORE YOUR ACADEMY
Ahead of your Digital Training Academy why not go online and take part in a community? Pick something from outside of your working life, explore the site and see if it engages you. Whether it’s about your favourite hobby, sport, travel destination, or author, think about the experience as a viewer and what could draw you back.
You also might like to check out the STA Travel case study we’ve put in the classroom. STA is a powerful travel brand among the 16-34s, but facing the challenge of commoditisation of prices, and the competition from the web-only travel stores, they began an ambitious strategy to create blog pages that their customers could use to write travel journals and stories for their friends and family. As a consumer retail outlet they successfully repositioned themselves as a travel companion for their customers, and encouraged their customers to mail news of their travel blogs to all of their friends.
It’s a great example of a brand that’s succeeded in creating an online community and one that’s tapped in to thousands of social networks.
Posted by Danny Meadows-Klue | July 20, 2007 1:06 PM
Posted on July 20, 2007 13:06
SOME READING BEFORE YOUR ACADEMY
Ahead of your Digital Training Academy we’re keen to get you thinking about the issues and the language of digital marketing. We’ll be helping you get up to speed on the state of the industry, and that’s why we’re sending you a recent edition of our Digital Intelligence news service and also one of our Digital Insight Reports. Look out for them in your email before your Academy. They’ll come from me directly.
If you’re already skilled at digital marketing, then these should simply confirm things you already know. If you’re new to online then it’s a chance to learn the language as well as seeing research about the state of the industry.
The report explores online communities and gives you some sense of the way brands are using the web. It's an entry-level report and is just designed to cover off some of the basics. It should be a simple, fast read, but each report makes points that we’ll be touching on in the Digital Training Academy.
Posted by Danny Meadows-Klue | July 20, 2007 1:07 PM
Posted on July 20, 2007 13:07