Digital Training Academy: Croatia Classroom

Welcome to the Digital Traning Academy in Croatia

Sun, 16 Dec 2012 12:05:00 +0000

We're delighted to be working with INAMA on this Digital Training Academy.
This online learning resource is where you can discuss the issues from your Academy and download the outputs of our workshops.

Your Academy Manager is Peter Mazurkiewicz: AcademyManager@DigitalTrainingAcademy.com
Your Academy Director and lead tutor is Danny Meadows-Klue: Danny@DigitalStrategyConsulting.com
Your Academy Commissioner in Zagreb is Mladen Mileusnić: Mladen.Mileusnic@inama.hr

Follow this link to go to the official FuturAd 2008 website.

2009 Digital Marketing Academy – Ask questions and discuss with colleagues

Thu, 01 Jan 2009 12:00:00 +0000

Is there an extra point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions. Try to include the title of the Academy Lesson that your question relates to (if there is one). Putting this at the start will help other participants find the topics they are interested in.

Enter the Digital Classroom

Usernames and passwords will be provided for participants.

2008 Digital Media Planning Academy – Ask questions and discuss with colleagues

Mon, 11 Feb 2008 21:59:49 +0000

If you joined us for the Digital Media Planning Academy in Croatia, then here is the place you can discuss issues with your tutor and other Academy participants.
Is there an extra point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions. Try to include the title of the Academy Lesson that your question relates to (if there is one). Putting this at the start will help other participants find the topics they are interested in.

Click here to go the Online Classroom.

2008 Digital Marketing Academy - Ask questions and discuss with colleagues

Mon, 11 Feb 2008 21:58:00 +0000

Click here to go the Digital Marketing Academy Online Classroom
If you joined us for the Digital Marketing Academy in Croatia - training lessons incorporated into FuturAd 2008), then here is the place you can discuss issues with your tutor and other Academy participants. Is there an extra point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions. Try to include the title of the Academy Lesson that your question relates to (if there is one). And remember you can download some of the lessons in the Digital Media Planning Academy, here: http://www.digitaltrainingacademy.com/mediaplanning/

Croatian casestudies

Mon, 11 Feb 2008 21:24:56 +0000

What does great creative look like in Croatia? Here you can browse through some of our favourite online advertising running in Croatia. Some of the campaigns are global campaign ideas from global brands that have been localised to the market, while others are home grown for national businesses developed by leading agencies in Croatia. If you are joining our Digital Training Academies in Zagreb on marketing and media planning then you'll have the chance to explore these further and ask some of the agencies involved about how the campaigns drove business results and how 'big ideas' can be delivered in even the smallest of web spaces. Click here to go to the casestudies.

Speeches from the Academy guests: Mladen Mileusnić

Mon, 11 Feb 2008 21:22:38 +0000

Click here to download Pogodak.hr casestudy.

Post your comments in the Online Classroom.

Speeches from the Academy guests: Jan Jilek

Mon, 11 Feb 2008 21:21:44 +0000

Clik here to download Xclaim casestudy.

Post your comments in the Online Classroom.

Your Academy tutor: Danny Meadows-Klue - download materials

Mon, 11 Feb 2008 21:19:09 +0000

Danny Meadows-Klue has been teaching online marketing for over a decade. He was one of Europe’s first online publishers, the co-founder of the UK and European IABs, and the founder of Digital Strategy Consulting and the Digital Training Academy. Here’s where you can download a summary of the key points from his Digital Training Academy classes in Zagreb.

· Search engine marketing - Download lesson handouts
· Display advertising - Download lesson handouts
· Digital Media Planning Academy – these materials will be available in the Digital Media Planning Academy online classroom.

Comment: Why Croatia is a market mobilising for digital

Mon, 11 Feb 2008 21:19:07 +0000

Danny Meadows-Klue reflects on the FuturAd 2008 conference and how far the Croatian media industry has developed in just twelve months. With social media, contextual advertising, widgets and the latest toolkits from around the world all being talked about, he sees this as a market that will be doubling every year to 18 months. "Today was a great day for Croatian internet marketers. 250 of the most digitally savvy gathered for the region’s largest internet congress, to see examples of best practice, the models that work, and get a download of the latest training in digital marketing".

Continue reading column...

2008: Digital Media Planning Academy

Mon, 11 Feb 2008 20:35:00 +0000

The first Digital Media Planning Academy in Croatia was at an advanced level. It covered this syllabus: Customer insights, Segmentation, Setting objectives, Creative impact, Site selection, Format selection, Targeting techniques, Trading models, Reach and frequency, Scheduling, Measurement, Optimisation, Brand impact, Marketing effectiveness, Trends in online.

Lesson: Digital’s Web Advertising Conversion Funnel

Mon, 11 Feb 2008 20:34:02 +0000

Introducing a simple framework for best practice in online advertising and media planning. We use this model to explain the relationship between online advertising, traffic and sales. The advertising process in digital channels mirrors what marketers know from classic channels, and by unpacking the advertising effect into a funnel that describes the steps from ad attention, through advertising persuasion to sales results, marketers can better see the role advertising and the web plays in generating increased business.

Download the lesson handouts | Upcoming public training events you can join | Digital Media Planning Academy | Ask Danny a question about his talk | Ask about in-company training

Research: Gemius helps Croatia with media planning

Mon, 11 Feb 2008 20:34:00 +0000

As part of the Digital Media Planning Academy in Zagreb, the Digital Training Academy and INAMA invited the research team from Gemius to present some of their insights into online marketing and media selection. In workshops we took a live case study and researched which sites we could plan it on. The group selected luxury automotive brand Mercedes and picked a target segment of older 50+ males to see whether the web could be a useful medium. This is a highly educated and upmarket audience, and quickly we found where they were on the web.

Visit www.gemius.com for more information and to learn about how online panel toolkits and planning tools can help build out the effectiveness of your media planning.

Research: The brand effect - Dove with Gemius, 2003, Poland

Mon, 11 Feb 2008 20:32:00 +0000

The “Dove Silky Collection” advertising campaign ran from July 31 –August 19, 2003. It was one of three modules of the Dove campaign to boost brand image. The first wave was advertising and then mailing of product samples. The third wave of online activity was researched and tracked by Gemius to explore whether there was a significant brand effect through the exposure to the online work. The campaign aimed to reinforce the image of Dove cosmetics and their new product lines, and as you’ll see from the research, that’s exactly what it did. This research was circulated by Gemius (Croatia) at the Digital Training Academy in Zagreb. Gemius also gave us a research study from Pomelo that you can download as well.

Download Dove research | Download Pomelo research

Exercise: Some pre-Academy reading

Mon, 11 Feb 2008 20:30:00 +0000

Ahead of all our Digital Training Academies we want to get you thinking about the issues and get up to speed on the research and the state of the industry. That's why we've have placed here some materials that you can read through before the Academy begins.

Download Digital Insight Report

Exercise: What rocks and flops in online advertising?

Mon, 11 Feb 2008 20:00:00 +0000

In this space we're listing things from the Academy that we feel 'Rock' in online advertising, and things that, if we're honest, 'Flop'. By helping our clients harness the rocks and steer away from the flops they'll produce more powerful communication and enjoy even better results. Remember, it's still a new media for many people and this can help marketers make smarter decisions...

Go to the 'Rocks and flops' page to share your views!