• Contact your Academy Manager or order additional certificates by email: AcademyManager@DigitalTrainingAcademy.com
• Ask your tutor a question: Follow the links below and post your questions in the correct online classroom for your Academy
• More about the graduate programme: http://www.digitaltrainingacademy.com/graduateprogramme/
• Further training? Email the Academy Manager or call +44 (0)20 7244 9661

On this page you’ll find links to support information for a few of the international digital marketing training courses we have run. Most of our international training and strategy work is in-company and confidential but on this page there are a few links to public courses. Each international internet marketing course is designed to the specific brief you set up. As well as internet marketing training, we can provide internet publishing training and a range of specialist internet training courses such as social media marketing, search engine training and internet business strategy.

The number of broadband connections has accelerated during the last few years. The late arrival of broadband in Croatia held the market back from the speed of expansion many of the European economies had seen. Now those conditions have changed.

Although the cost of broadband remains relatively high, it is clearly establishing itself as an important utility in offices and the homes of wealthier Croatians. During the next eighteen months it is likely that another step will come in reducing the price of broadband, fuelling demand further. Competition in the telecommunications market will also lead to faster broadband speeds. Together these improve the quality of the internet experience, creating a virtuous circle of growth.

There are strong national websites including portals, classified websites and the online footprints of newspapers, magazine and television networks.

As well as the global online search and portal sites, the rapid growth of strong national and regional media has fuelled consumer use of the web. The local language media also give advertisers a way of aligning their content to the right audiences in the right way to strengthen branding and consumer activation.

The internet remains a young medium in Croatia. Over 70% of those with access are under 40 years old and the web is playing an increasingly central role in their lives.

There is now an almost even split between the number of women and men accessing the web and email, and the highest adoption of internet use remains the 15 -24 year olds.

For the age group under 30, the web, email and mobile have become core tools of life, changing working behaviour and the way information is accessed and used.

• Most brands currently don’t use the web to advertise so miss out on reaching many of their target consumers just at the moment when they are in the right mindset. For the brands that change their approach they’ll enjoy a loud share of voice and strong connections to their consumers. However many will simply continue this year with the same marketing strategy as last year, missing the opportunity to change and the cost savings this will create.
• For sophisticated online marketers there is no shortage of opportunity. There is a large amount of targeted advertising inventory available, with media owners able to offer greater precision by focussing the advertising impacts on the sections of their sites that match the right target consumer. Few media websites have sponsored sections, giving brands the scope to ‘own’ channels of content.
• There is also a clear passion and energy among the web publishers. Media groups such as Styria display an eagerness and enthusiasm to adapt to the needs of their advertisers in a way far more responsive than the Scandinavian and Western European markets at the same stage in their development.
• Marketers focussed on lead generation have the familiar range of pay-per-click tools from the global search engines, but there are also strong local alternatives. A good illustration of this is the contextual search business Xclaim that weaves advertising content smartly into the editorial structure of the text, giving consumers the option of an advertising message if they want to explore further. Like search it delivers the message just to the people who are interested, but unlike search it does not limit its reach to those actively looking: instead it takes the marketing message out of the search engine and back into the main editorial of a website. This is an advanced proposition for digital marketers who are looking for even smarter ways to use the new media channels and it’s revealing that in spite of the tiny market size in Croatia, clever advertisers are already applying it.

Click here to go the Digital Media Planning Academy Online Classroom.

If you joined us for the Digital Sales Academy in Croatia - training lessons incorporated into FuturAd 2009, then here is the place you can discuss issues with your tutor and other Academy participants. Is there an extra point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions. Try to include the title of the Academy Lesson that your question relates to (if there is one). And remember you can download some of the lessons in the Digital Media Sales Academy, here: http://www.digitaltrainingacademy.com/digitalmediasalesacademy/

Click here to go the Digital Media Sales Academy Online Classroom

Click here to go to the casestudies.

Every year, wave upon wave of developments have raised the game, with new technologies and processes expanding the scope of what’s possible. Thousands of media planners have crossed over from traditional media channels, and everyone has had to learn the new techniques. The wider world of marketing continues to change and learning should be constant - this digital media planning training course gives you the latest thinking.