FuturAd 2008: case studies from Croatia

Digital marketing industry case study library

What does great creative look like in Croatia? Here you can browse through some of our favourite online advertising running in Croatia. Some of the campaigns are global campaign ideas from global brands that have been localised to the market, while others are home grown for national businesses developed by leading agencies in Croatia. If you are joining our Digital Training Academies in Zagreb on marketing and media planning then you'll have the chance to explore these further and ask some of the agencies involved about how the campaigns drove business results and how 'big ideas' can be delivered in even the smallest of web spaces.


Name of campaign: "The Dove self-esteem fund"
Name of client/brand: Unilever / Dove
Name of agency that did the work: Omnicom Media Group
Campaign objective: Create clicks



Name of campaign: "Power Pamplona"
Name of client/brand: Unilever / Rexona
Name of agency that did the work: Omnicom Media Group
Campaign objective: Create clicks
Comment: Great microsite and usage of ingame advertising


Name of campaign: "Travel Planner"
Name of client/brand: INA d.d.
Campaign objective: Build brand awareness; Create clicks


Name of campaign: "Ledoland"
Name of client/brand: Agrokor / Ledo
Campaign objective: Build brand awareness; Create clicks


Name of campaign: "Igre-igrice"
Name of client/brand: Igre-Igrice.com
Name of agency that did the work: Franjo Matković
Campaign objective: Build brand awareness
Comment: Using website's core business with creatives



Name of campaign: "Shoe-be-do"
Name of client/brand: WulfSport
Name of agency that did the work: Fiktiv
Campaign objective: Create clicks



Name of campaign: "Bomchicka Wahwah"
Name of client/brand: Unilever / Axe
Name of agency that did the work: Omnicom Media Group
Campaign objective: Create clicks
Comment: Great microsite and usage of ingame advertising

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy