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It's been a great year for digital marketing, delivering on the promise to transform engagement from the simple dependency on paid media, to a smarter blend of paid, owned and earned.
This month's update includes the annual review of key trends that build on digital training programmes you've taken here at the Academy. We selected these themes after coaching thousands of marketers in more than 20 countries this year, and the continued pace of change is a reminder that digital skills development is an essential "always-on" part of making today's marketer.
Research and news is grouped around modules from our courses, with the sections below building on what's covered in workshops. We've now added special report microsites, updated monthly by our trainers.
What's new in 2013? We're launching new advanced Digital Deep Dives for leading edge marketers, Digital Booster Clinics to strengthen campaigns and owned media, as well as an updated Digital Acceleration Programme to ensure teams continue to be "brilliant across the basics" of the digital channel mix.
Enjoy the reviews of the year, the top viral videos of 2012, and have a great holiday break!
Wishing you the best for 2013 from all the digital strategists
Danny Meadows-Klue
President
Digital Training Academy
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www.DigitalStrategyConsulting.com/intelligence/online-advertising
Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. As consumers become more savvy and technology gets smarter, the big players jostled for dominance across markets and territories to appeal to advertisers, media owners and web users alike. Google introduced a host of new ad tools, including TV-style branding metrics and AdWords for YouTube. Facebook launched its own third-party ad network and 'Premium' mobile ads, Microsoft rolled out its 'metro-style' Windows 8 format and Apple broke free of Google to cater for its own expanding ecosystem of iAds and iTunes. On a global scale, China looks to be catching the US and UK in terms of ad revenues, and advertisers are beginning to target consumers on a more granular level, ditching large portals for niche interest sites.
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Global online advertising revenues will reach $143 billion in 2017, with the US still leading the market, with China catching fast, according to a new report.
15/11/2012 | Full story...
The Internet was the fastest growing medium in terms of adspend during the
first half of 2012, according to new data from Nielsen.
24/10/2012 | Full story...
Major portals such as MSN and Yahoo are losing their stronghold on consumer
attention with many turning to sites specific to their interest, according to
new research.
06/11/2012 | Full story...
Google has launched a new metric for online branding campaigns, with more
emphasis and insight into how long ads have been viewed, rather than if they
have been clicked.
19/04/2012 | Full story...
Microsoft has posted a loss of $492 million in the past quarter, the first ever for the software giant, as results were hit by a previously announced write-off for its online ad business aQuantive.
03/07/2012 | Full story...
Google has claimed it has halved the number of so-called "bad ads" being
displayed across its services, after boosting its detection methods and
technology.
View the full video below:
26/03/2012 | Full story...
Advertisers are looking to increase spend on premium video sites this year,
with 'view-through rates' becoming the key measurement for engagement, according
to new research.
19/03/2012 | Full story...
Whilst the majority (71%) of UK brands have a digital strategy in place, more than half (56%) do not have a roadmap for the next three to five years, according to the results of a new survey of marketers.
20/08/2012 | Full story...
US newspapers are failing to offset their declining print ad revenues with
new digital sales, according to new data. The study, from the Newspaper
Association of America advertising statistics show $798 million in newspaper
print losses for the first half of 2012.
11/09/2012 | Full story...
Facebook will soon let advertisers participate in real-time bidding to show ads on its website, as the social network looks to boost its ad revenue amid mounting pressure from its new shareholders, according to a news report.
18/06/2012 | Full story...
The Olympics offers three levels of sponsorship to brands - worldwide, London-based and athlete-based. Social media app Wildfire (recently acquired by Google) has tracked the main sponsors' activity on social media over the duration of the Olympics and looked at whether they have seen an uptake similar to that of the athletes.
17/08/2012 | Full story...
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people's attention ahead of TV and print ads.
25/10/2012 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/search-engine-marketing
Online habits are changing, and while search remains the gateway to the internet, consumers are expecting a lot more than '10 blue links'. The introduction of Google+ last year heralded a new era in social search, with likes, shares and comments from friends influencing rankings at a far greater level than before. Facebook continues to make inroads into the sector with sponsored search and rumours of a Yahoo partnership, while Twitter has become a major news aggregator as much as it is a micro-blog. Mobile search is also on the rise, and multi-channel shopping has lead to savvy shoppers searching for online deals while browsing in-store. Key phrases themselves are also getting longer, as consumers get more specific in their research.
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Paid search budgets are on the rise globally, up 24% on last year on average,
according to a new report.
12/10/2012 | Full story...
Getting to the top of Google is becoming increasingly important, with 53% of
US searchers clicking on the top link of the natural search listings, according
to new research.
15/10/2012 | Full story...
Google has added a Google+ share button and notification box on its home page
and all search results, in a move that could dramatically change the way brands
appear on its search results.
21/02/2012 | Full story...
Google has extended it lead in the UK search market which shows no sign of
slowing down, with the proportion of searches containing four or more words
increasing.
13/08/2012 | Full story...
Yahoo has been in talks with Facebook over a possible search deal that could
see an end to its partnership with Microsoft's Bing, according to a news report.
19/11/2012 | Full story...
Google saw nearly $20bn wiped off its market value in minutes yesterday,
after third quarter earnings figures released prematurely by mistake revealed a
surprise drop in profit growth. The web giant reported a 20% drop in net income
to $2.18bn (£1.36bn) between July and September.
19/10/2012 | Full story...
Facebook is testing new "Sponsored Results" ads that will let advertisers promote their businesses in the social network's drop-down search results, according to a new report.
23/07/2012 | Full story...
The relationship between former search partners Twitter and Google has become more frosty this week, with the two web giants locked in a war of words over the increasingly important role of social search.
13/01/2012 | Full story...
Google has launched a video version of its AdWords search system, aimed at small businesses that want to utilise the video medium but can't afford TV commercial slots. Previously, connecting ads to videos in YouTube based on search terms has been restricted to large companies with big marketing budgets. The new service sees Google open the "do it yourself" system to videos.
Watch a video outlining the service below:
01/05/2012 | Full story...
The number of Facebook and Twitter shares a website accumulates is playing an increasingly crucial role in determining their Google search ranking, according to new research.
18/06/2012 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/facebook-marketing
Forget the movie, this year provided plenty of real-life drama for 'The Social Network'. It was truly a rollercoaster year for Facebook, riding high on ad demand, gaming revenues and 1bn users... only to come crashing down to earth in a disastrous IPO that lead to accusations of insider trading, faked 'likes' and big advertisers (very) publicly doubting its worth as an ad platform. The reality check lead to a renewed focus on mobile and advertising revenues, coming at the expense of organic fan reach for brands. The company introduced a myriad of new ad tools and bought popular photo app Instagram. The year ended with Facebook weathering stock sell-offs and high-profile staff exits, leaving it in a (relatively) stable stock market position for 2013. Astonishingly, Zuckerberg also managed to find time to get hitched this year...
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Facebook's short life as a public company has been tumultuous, with its share
prices plunging by about 13% on Tuesday.
24/05/2012 | Full story...
Among a selection of the 100 leading brand pages on Facebook, those using
paid media reached 5.4 times more people on average than those using no paid
media, according to a new study.
01/11/2012 | Full story...
Facebook has surpassed 1 billion users for the first time, as the
newly-listed social networking giant looks to expand its global reach and ad
revenues.
To celebrate passing the 1bn mark, Facebook created this ad:
05/10/2012 | Full story...
Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May. Speaking at the TechCruch Disrupt event in San Francisco, Zuckerberg
declared: "We are a mobile company now."
Watch a video of part of the interview below (source: IDG)
12/09/2012 | Full story...
Facebook has finally been given the go ahead to buy Instagram, but the deal
is now three quarters of its original value to the mobile photo application
firm.
24/08/2012 | Full story...
Fake profiles could be responsible for a significant proportion of Facebook
'likes', causing inflated figures that lead brands and advertisers to waste time
and money on social media campaigns, according to a new report.
16/07/2012 | Full story...
Last week, General Motors pulled all of its $10 ad budget from Facebook
citing the 'ineffectiveness of paid ads.' But some analysts, and rival car-maker
Ford, have been quick to jump to the social network's defence, implying that GM
wasn't getting the most it could from the platform.
21/05/2012 | Full story...
Facebook has been accused of making changes to the formula that determines if
brands appear in the news feed of its fans pages, effectively driving them to
paid advertising to improve their reach.
16/10/2012 | Full story...
Facebook is letting companies place ads on its mobile version for the first
time, and to advertise on the log out screen, flowing the launch of its new
'Premium' service.
02/03/2012 | Full story...
Facebook shares soared 12% on Wednesday as the social network beat
expectations following the third stage of its IPO share sale. Wednesday saw the
unlocking of hundreds of millions of shares held by insiders now eligible for
sale in the open market.
16/11/2012 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/social-media-marketing
Pinterest was the social media success story of the year, offering a more visual alternative to Facebook and Twitter that synced neatly with ecommerce and affiliate marketing. Facebook continued to dominate and Twitter grabbed most of the headlines (although not always for the right reasons). Twitter
clamped down on third party apps to pave way for more ads, LinkedIn added follow tools and bought SlideShare, while Salesforce boosted social CRM for clients buy snapping up BuddyMedia. Google+ continued to make progress, boasting millions of members (although engagement levels remain low). China's social networks continued to rival their Western counterparts in terms of size with Sina Weibo, Ren Ren and Tencent catering for huge audiences. Perhaps the biggest sign of the times came from a BBC report, which declared the age of the 'lurker' over, with 60% of the UK online population now 'participating in some way' on the web. Further proof the brands need to engage consumers in conversations, not sales pitches.
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As Facebook passes the billion users mark, this infographic from Silverpop
looks at the top 20 social networks in the world, and charts the growth of the
medium of the past decade.
26/11/2012 | Full story...
This infographic from Buddy Media illustrates how complicated the social media ecosystem has become, with a myriad of management, analytics, gaming and advertising tools available for advertisers.
21/05/2012 | Full story...
Twitter has launched interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns letting brands target micro-bloggers
based on like-minded groups of followers and their friends.
31/08/2012 | Full story...
Twitter has released its controversial API update which restricts third party
developers, opening up the possibility of in-app ads in the process. The move
has sparked anger from some developers, who have claimed the move could stifle
the development of innovative products.
07/09/2012 | Full story...
Salesforce.com has made a $800m bid for Buddy Media, in a move that could create the first enterprise level platform to have a fully integrated social customer relationship management (sCRM)
module.
06/06/2012 | Full story...
Pinterest has taken another step towards monetisation, offering brands a dedicated business profile on its social bookmarking
site.
16/11/2012 | Full story...
Twitter has announced that revenue from promoted tweets on mobiles, which
were introduced in February, have now overtaken revenue from PCs.
11/06/2012 | Full story...
Recently departed Google employee James Whittaker has criticised his former
company, claiming the firm has sacrificed its focus on innovation to morph into
an "advertising company with a single corporate-mandated focus", and that focus
is Google+.
15/03/2012 | Full story...
Google Analytics has launched a new tool called Social Reports today,
designed to help marketers measure the return on investment for social media
activities.
21/03/2012 | Full story...
The age of the 'lurker' is over, according to a new BBC report which debunks
the widely accepted '1% rule' of the Internet, which asserts that just 1% of
users create content and 10% engage with them, while the rest of the world sits
back and watches.
09/05/2012 | Full story...
LinkedIn has bought online presentation tool SlideShare for £74m as the business-based social network looks to improve engagement and features on its site.
Watch a Slideshare presentation announcing the deal here:
09/05/2012 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/mobile-marketing
In Western markets, it's easy to forget that feature phones still dominate globally, but this is changing fast. Smartphone sales accounted for 39.6% of total mobile phone sales in 2012, up 47% on last year. Apple continued its (increasingly bitter) battle with Android and Samsung for mobile dominance. The Korean manufacturer was hit by a $1bn fine in a copyright tussle with Apple that shows little sign of ending soon. Android now accounts for 75% of all smartphones globally, but Apple still gets more engagement and spend from its users. Apple also made an uncharacteristic blunder with its wobbly native maps app leading to much soul-searching (and a number of sackings) at the firm. Meanwhile, former phone kings Nokia and Blackberry continue to decline, with RIM now focusing on business users. 2012 also saw the introduction of super-fast 4G connections, heralding the next phase in digital media and marketing as speed and download barriers come crashing down.
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Samsung has extended its lead over Apple's iPhone in the global smartphone
market, while Android now accounts for a massive 72% chunk of the smartphone OS
market, according to new data.
15/11/2012 | Full story...
Google's Android mobile operating system made up 75% of the global smartphone
market in the third quarter of 2012, far ahead of Apple's 14.9%, according to
new data.
05/11/2012 | Full story...
Apple's new mapping technology, which replaces Google Maps, has come under fire from users and businesses alike for a myriad of inaccuracies and misplaced landmarks. Amongst a wide range of complaints surfacing on Facebook and Twitter include missing towns (Stratford-upon-Avon and Solihull), wrong locations (Uckfield
in East Sussex) and satellite images of various locations, particularly in
Scotland, being obscured by cloud.
21/09/2012 | Full story...
A new era of superfast mobile internet begins in the UK today, as 4G products
and services are made available to millions of consumers in 11 cities across the
UK.
30/10/2012 | Full story...
Apple is seeking a ban on eight Samsung phones in the US, after winning a landmark $1bn copyright lawsuit. The move could have an impact on owners of Samsung phones, as the company could be forced to make major software and hardware changes, and help Apple's battle for dominance against Google's Android operating system, which accounts for two-thirds of the global market.
28/08/2012 | Full story...
Google has finally completed its $12.5bn acquisition of Motorola Mobility
after regulators in China gave the deal a seal of approval over the weekend.
Having announced the bid back in August 2011, it has taken nearly a year of
negotiations and fending off inquiries from authorities to complete the move.
24/05/2012 | Full story...
Research in Motion, the maker of Blackberry smartphones, has announced a new
focus on business customers after it suffered a further $125m loss.
02/04/2012 | Full story...
Apple has widened its lead over Samsung in terms of global ad impressions, despite the growing popularity of the Korean manufacturer's devices, according to a new report.
20/11/2012 | Full story...
One in four US adults now owns a tablet computer, with Android catching Apple's iOS
iPad, according to a new report.
05/10/2012 | Full story...
Google has launched 'Free Zone', a new mobile web service aimed at giving millions of people in the developing world to access the Internet (and Google's ads) via basic mobile phones without data charges.
09/11/2012 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/multimedia-content
As Google's upcoming augmented reality glasses show, digital media is fast encroaching on every aspect of modern life. This year saw many key trends emerge, such as 'cord cutters' in the US ditching cable subscriptions to watch TV online only. Microsoft made its biggest gamble yet, with a bold new design for Windows 8 to rival Apple and Google with a cross-platform operating system. Google took on Dropbox with 'Drive' and iTunes with 'Play', and YouTube now makes as much ad revenue as US TV networks. In these austere times, it's telling that a financial website, MoneySavingExpert, was one of the biggest success stories of 2012, selling for £87m. The biggest shock of the year was the runaway success of the Mail Online, which overtook the New York Times to be the most read news site in the world (30% more popular overseas than the BBC). Whatever your views on its editorial, it certainly knows what makes online audiences tick...
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Microsoft has launched Windows 8, designed to run on PCs, tablets and
smartphones, as the software giant looks to take on Apple and Google in the
lucrative mobile operating system market.
26/10/2012 | Full story...
YouTube's skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube's
global head of content.
11/10/2012 | Full story...
Google has revealed details of its research into augmented reality glasses, as part of a bid to introduce wearable computing into the mainstream technology industry. The firm released a short video demonstrating how the technology, still in development, could work. The wearer is seen taking pictures, checking the weather, getting directions, and placing a video call, all of which are controlled using voice activated icons that appear in the user's field of vision.
10/04/2012 | Full story...
Google's Chrome browser has surpassed longtime frontrunner Internet Explorer as the most popular browser in the world, according to new data. The results have been contested by Microsoft, which claims the findings are based on flawed data.
23/05/2012 | Full story...
Google has launched its much-anticipated Google Drive, an online storage
locker that lets users store as much as 5GB of photos, documents, music and
videos for free.
25/04/2012 | Full story...
Google has rebranded its Android Market under the new name of Google Play,
bringing together the internet giants various download stores in a bid to
challenge the likes of Apple and Amazon.
08/03/2012 | Full story...
The number of homes in the US subscribing to paid cable TV is falling, as
consumers switch to free TV and online streaming for their media needs,
according to new research.
14/02/2012 | Full story...
In a controversial move, Microsoft is set to close down its free iconic instant messenger service Windows Live Messenger, replacing it with Skype,
the video chat service it bought in May last year.
08/11/2012 | Full story...
The Daily Mail's Mail Online has become the world's most-read online
newspaper, attracting 45.3m unique users in December to leapfrog the New York
Times (44.8m), according to new research.
27/01/2012 | Full story...
Financial information website MoneySuperMarket has been sold for £87m, with
its high-profile founder Martin Lewis pledging to give a portion of his payout
from the deal to charity.
06/06/2012 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/marketing-through-gaming
Mobile and web apps are now fulfilling many of our day-to-day tasks in a faster and more convenient way than before. Reading the news, sending mail, reading and updating social networking sites like Twitter and Facebook, and downloading or streaming music and videos are things that in the past we would have done through web pages. This year saw both Google and Facebook expand in-app advertising, while Apple continued to dominate. On the gaming front, Zynga began the year on a high (making 12% of Facebook's sales) but ended the year splitting up with the social network and axing 5% of its workforce. The games-maker suffered from association with Facebook's IPO fiasco and a misguided purchase of 'Draw Something' creator Omgpop. What a difference a year makes...
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Google has integrated its AdMob mobile platform with AdWords, allowing
purchases across both networks from a single dashboard. The move adds about 350
million mobile users, 300,000 mobile apps and 12 countries to AdWords' reach.
11/06/2012 | Full story...
Facebook is letting mobile app developers promote their ads within the 'Try
These Games' box right in the middle of the mobile news feed.
19/10/2012 | Full story...
Apple has revealed the top 25 paid and free apps, in terms of downloads, from
its app store, with games being the most popular category.
08/03/2012 | Full story...
A number of Microsoft products, including Windows 7 OS, Internet Explorer, Windows Media Player and the Xbox console have been banned from sale in Germany, following an extraordinary ruling declared this week in a Mannheim court.
03/05/2012 | Full story...
Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its
titles. In an email to staff, founder Mark Pincus said
the company would close its Boston studio and consider closing studios in the UK
and Japan.
25/10/2012 | Full story...
The full extent of Facebook's reliance on Zynga was revealed this week, with
the social network receiving 12% of its revenue from the games maker last year.
03/02/2012 | Full story...
Farmville creator Zynga has bought Omgpop, as the Farmville creator looks to expand beyond its Facebook platform and into mobile games. New York-based Omgpop rose into prominence six weeks ago when it released Draw Something, currently the top title on Apple's App Store. Omgpop was formed in 2006 and already has 35 mobile games on the market. View the trailer for the Draw Something app here:
26/03/2012 | Full story...
SongPop, a 'name that tune' game for smartphones and tablets, has taken the
market by storm, attracting 25 million unique players since its launch only four
months ago.
24/08/2012 | Full story...
Facebook and Zynga are to end their close advertising partnership, in a move
that will mean players on Farmville will no longer be able to share their social
gaming progress with friends on the social network.
03/12/2012 | Full story...
To make it into Apple's lucrative 'top free 25 list', apps require approximately 38,400 daily downloads, according to new data. The research, from app tracking firm Distimo,
used the company's monitoring tool to calculate apps downloaded.
18/05/2012 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing
Shopping went social in 2012, with online retailers integrating 'Likes' and 'Pin It' buttons to boost sharing and purchases. Facebook added a 'Want' button, while some brands took to the social network to sell their wares. Google expanded its sponsored shopping results, and Amazon looked to vanquish ecommerce's 'Achilles heel' by offering same day delivery. The dark side of customer reviews reared its ugly head, with Gartner claiming that marketers were increasingly paying for positive reviews on sites and app stores.
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Facebook has launched a 'conversion measurement' tool, letting firms track purchases made by social networkers
who have viewed their ads, as the firm looks to woo advertisers looking for more
accountable ways to run social media marketing campaigns.
19/11/2012 | Full story...
Online retailer Play.com has claimed that its Facebook fans are worth 24%
more in direct sales than non-fans. The announcement comes amid growing
questions from brand managers across the world seeking to quantify the elusive
"value of a like" on Facebook.
22/08/2012 | Full story...
Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit
Bang cleaning product.
10/02/2012 | Full story...
Google is gearing up to extend its paid results on its Google Shopping tool, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce. Following a launch in the US this year, Google Shopping will add paid services to the UK, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland, starting February 13th 2012.
Watch this 'Hangout' video from Jon Venverloh, Senior Manager - Google Shopping, offering a guide to creating and optimising product listings on Google.
16/11/2012 | Full story...
Facebook is testing its long-rumoured 'Want' button, a retail-friendly
accompaniment to the 'Like' button that could help the social network boost
revenue through sales commissions and ads.
10/10/2012 | Full story...
Paid-for reviews, 'likes' and ratings is becoming commonplace on social media
and review sites, and will account for 10%-15% of all the reviews by 2014,
according to a new report by Gartner.
18/09/2012 | Full story...
Facebook is working with US data provider Datalogix to measure how many
people who view ads on the social networking site then go on to buy that product
in a store. Initial testing from the two firms indicates that on average, for
every dollar a marketer spent on Facebook it earned an additional $3 in
incremental sales.
24/09/2012 | Full story...
Amazon is planning on offering a premium 'same day delivery' option for its
US customers, in a move that could put further pressures on ecommerce firms and
high street retailers alike.
13/07/2012 | Full story...
Amazon is launching its Groupon rival, AmazonLocal, across Europe, as the
online retail giant looks to cash-in on the growing daily deals market.
03/09/2012 | Full story...
Amazon and eBay have added a Pinterest button to help shoppers share photos and comments on their favourite product finds via the social network. The move will see both online retail giants add a small red P next to the Facebook, Twitter, and email share buttons.
25/04/2012 | Full story...
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www.DigitalStrategyConsulting.com/intelligence/digital-marketing-regulation
As digital grows at a rapid pace, law-makers struggle to keep up. In the UK, Lord Levinson would have us believe in his final media ethics report, digital media is an 'ethical vacuum' beyond regulation. Despite this rather despondent outlook, there were
plenty of high-profile legal tussles during 2012. US government crackdowns on piracy met hacktivist shutdowns and consumer protests, while The Pirate Bay simply moved its servers to the cloud to evade capture. Across Europe, a watered-down EU cookie law came into force (and was initially largely ignored). In Germany, all web users were forced to pay an €18 monthly TV license fee, while in the UK Amazon and Google came under fire for (perfectly legal) tax avoidance. Advertisers had a tough time of it too. In Australia, a judge ruled that brands are liable for Facebook fan posts. Meanwhile, Microsoft caused outcry for making 'Do Not Track' the default in its new IE 10 browser, potentially driving down the value and reach of targeted ad
campaigns.
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In his final report on the regulation of the UK press, Lord Justice Leveson has claimed that social media and blogs
are in an 'ethical vacuum' beyond the remit of regulation.
30/11/2012 | Full story...
Hacker group Anonymous struck down government and industry Web sites this week, in what they claim was their biggest operation yet. The group, known for their high-profile 'hacktivist' protests, targeted the US government and copyright organisations following the shutdown of the Megaupload
file-sharing website.
20/01/2012 | Full story...
The much-criticised Stop Online Piracy Act and Protect IP Act have both been officially postponed, following high-profile protests from a number of websites including Wikipedia
and Google.
23/01/2012 | Full story...
A controversial new series of online privacy rules have come into effect within the European Union's 27 member countries, requiring companies to receive consent to track individuals' actions online. In a surprise move, the Information Commissioner's Office (ICO)
has changed the wording of the laws, moving from needing 'explicit consent' to
'implied consent' from website users.
28/05/2012 | Full story...
Google has been forced to change its controversial privacy policy by European
Union regulators after it was criticised over its collection of internet users'
personal information.
17/10/2012 | Full story...
The Pirate Bay has moved its servers to the cloud to hinder authorities'
attempts to take it offline. The file-sharing website will now operate from
cloud-hosting providers around the world.
19/10/2012 | Full story...
A surprise decision by the German constitutional court on digital media
regulation sees people with internet-enabled PCs liable for TV licence.
03/10/2012 | Full story...
Public outcry in Britain as journalists uncover the scale of how Google and Amazon reduce taxes to boost overall profits. New funding being given to support the Google tax investigation which could impact other multinational online service providers...
03/12/2012 | Full story...
Companies with Facebook profiles will be accountable for comments made by the
public on their pages, following a ruling by an advertising watchdog in
Australia.
07/08/2012 | Full story...
Microsoft's next version of its Internet Explorer browser will come with
do-not-track already turned on, in a move that has sparked criticism from the
online advertising industry.
01/06/2012 | Full story...
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2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s why we collated together 25 of our favourite viral marketing case studies from 2012 which clearly checked all the boxes. Grab a coffee, leave the browser open, sit back, relax, and enjoy...
27/11/2012 | Full story...
Everyone makes mistakes- but some mistakes are bigger than others. From Apple's wonky maps to Yahoo's boss being fired over alleged 'fake CV claims'
- this year saw plenty of high-profile digital disasters.
18/12/2012 | Full story...
From self-driving cars to fridge magnets that order pizza, 2012 saw more than its fair share of odd digital news stories. As part of our year in review series, we look back at the stranger side of marketing, with the 25 weirdest digital news stories of 2012.
17/12/2012 | Full story...
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