Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Marketing fail: Flipkart 'sexist' customer emails go viral on Twitter »

In August 2015, Flipkart was forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India's largest online retailer. This case study looks at the fall out from the marketing blunder, and why brands should think before they click 'send'.

flipkart.jpg

Continue reading "Marketing fail: Flipkart 'sexist' customer emails go viral on Twitter" »

EE proves search ads drive in-store sales »

Proving the link between online ads and offline sales is the holy grail of digital marketing. This case study shows how geo-marketing testing with Google, Mobile network EE was able to research its customers path to purchase and found that for every 1 online sale driven through search, it drove an additional 2.6 offline in-store sales.


Continue reading "EE proves search ads drive in-store sales" »

Facebook case study: German biscuit maker connects to younger audience »

Germany’s famous biscuit-maker used Facebook mobile to build new emotional connection with a younger audience, reposition its brand in everyday life and achieve great sales results on just 6% of its media budget.

bahlsen%20main.jpg

Continue reading "Facebook case study: German biscuit maker connects to younger audience" »

Social media fail: McDonald's refuses Burger King truce in ‘McWhopper for peace’ bid »

In a novel marketing stunt, Burger King invited McDonald's to put aside rivalries for just one day, and make a 'McWhopper' for World Peace Day. But all did not go to plan as its larger rival refused to bite the bait…


Continue reading "Social media fail: McDonald's refuses Burger King truce in ‘McWhopper for peace’ bid" »

Instagram case study: Philadephia gets 41% uplift in Christmas sales with party push »

Philadelphia was one of the first brands in Australia to use Instagram advertising. The campaign captured the attention of foodies and achieved a lift in key brand metrics as well as product sales.

csphiladelphia.jpg

Continue reading "Instagram case study: Philadephia gets 41% uplift in Christmas sales with party push" »

Instagram case study: L'Oreal exceeds brand recall with winter camapign »

L’Oréal Paris ran a winter-themed ad campaign on Instagram in Canada to raise awareness and tell their story. In bold, vividly colored photographs the campaign helped increase both recommendations and ad recall with the cosmetic company’s target audience.

csloreal%20instagram.jpg

Continue reading "Instagram case study: L'Oreal exceeds brand recall with winter camapign" »

Search marketing case study: Kleenex boosts sales 40% using Google flu data »

How do you use Google to tell when someone will catch a cold? This innovative search marketing campaign from Kleenex used keyword data to pinpoint cities nationally with flu outbreaks in real time, boosting tissue sales 40% with a little help from Doctor Google…

Continue reading "Search marketing case study: Kleenex boosts sales 40% using Google flu data" »

Swimshop gets 41% customer boost with new promotion tech »

In August 2015, Sports Directs’ sister company Swimshop saw a 41% customer participation rate with a new promotions technology that gives shoppers the chance to win their purchases for free.

swimshop2.jpg

Continue reading "Swimshop gets 41% customer boost with new promotion tech" »

#iLookLikeAnEngineer: Hashtag campaign dispels male-only myth »

A hashtag campaign on Twiter aimed to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network. This case study looks at Twitter helped amlify an important message.

engineer.jpg

Continue reading "#iLookLikeAnEngineer: Hashtag campaign dispels male-only myth " »

Twitter case study: How Airbnb used promoted Tweets to spread the world »

Airbnb is an online community marketplace where people can list, discover and book accommodation in countries all over the globe. The online marketplace is very diverse finding accommodation for users whether it is a bed for the night, a castle for a week or even a villa for a month. When Airbnb (@Airbnb) increased its listings to include a new range of monthly sublets it used Twitter to spread the word.

airbnb%20twitter0.jpg

Continue reading "Twitter case study: How Airbnb used promoted Tweets to spread the world" »

Video case study: How Dermablend increased brand awareness at the Zero Moment Of Truth (ZMOT) »

In 2011 professional make-up brand Dermablend’s video of tattooed model Rick Genest went viral as the video showed Genest appearing to scrub away his skin (actually a Dermablend cover up) to reveal his skeletal tattoos underneath. Dermablend capitalised on a viral video it produced when it worked with Google to take the video to the Zero Moment Of Truth (ZMOT) and create a YouTube masthead campaign.


Continue reading "Video case study: How Dermablend increased brand awareness at the Zero Moment Of Truth (ZMOT)" »

Regulation fail: Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning »

In June 2015, Twitter pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity. This case study looks at why brands and publishers need to consider the medical implications of their ads.

Continue reading "Regulation fail: Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning" »

Video case study: Lotus invites strangers for ‘blind coffee’ dates »

In a social experiment, Lotus Bakeries paired random people up for coffee meetings. This case study looks at how the ad achieved a 54% growth in Facebook fans with a 92% increase in brand interations.

Continue reading "Video case study: Lotus invites strangers for ‘blind coffee’ dates" »

Social media management case study: Bugaboo bikini mum sparks controversy »

With content marketing spilling onto social media, the context of each post becomes crucial- as one baby buggy manufacturer learned the hard way. In July 2015, a photo of young bikini-clad model and mum running with a Bugaboo stroller caused outrage on Facebook. The image, originally published as part in a Vogue Netherlands article, was then posted on Bugaboo's Facebook and Instagram profiles- prompting reactions from admiration to disgust. This case study examines the lessons we can learn from this social media storm.

bug%20main.jpg

Continue reading "Social media management case study: Bugaboo bikini mum sparks controversy " »

Social media marketing case study: Eau Thermale Avène increases its share of voice by 1800% »

Eau Thermale Avène is a leading global derma-cosmetic skincare brand dedicated to sensitive skin. Recommended by the likes of GPs, dermatologists, pharmacists and skin experts, Avène products promote the unique therapeutic properties of their thermal spring water in soothing conditions of atopic dermatitis, psoriasis, eczema and burns. This case study looks at how Greenlight’s campaign for Eau Thermale Avène drove two million social impressions within three months.

eau%20thermale.jpg

Continue reading "Social media marketing case study: Eau Thermale Avène increases its share of voice by 1800%" »

M-commerce case study: How GHD used paid search to optimise its mobile website »

This case study looks at how media agency Greenlight worked with GHD, a hair care manufacturer, to implement a mobile strategy to achieve year on year growth in net revenue.

ghd.jpg

Continue reading "M-commerce case study: How GHD used paid search to optimise its mobile website " »

Snapchat case study: Candy brand Sour Patch Kids have a sweet year on Snapchat »

Mondelez’s Sour Patch Kids launched on Snapchat partnering with Vine Star Logan Paul to market directly to teens. This case study looks at how the sweet brand used a popular new communication plaform to get 120,000 new followers on the channel.

Continue reading "Snapchat case study: Candy brand Sour Patch Kids have a sweet year on Snapchat" »

Search case study: How Sky improved the quality of its customer support journey »

Sky is the UKs leading telecommunications company, providing top class television, telephone and broadband internet services to consumers. In order to maintain a quality driven customer support journey, Sky worked with Greenlight to ensure that a relevant and useful help and support page was highly visible for all consumer search queries.

sky.jpg

Continue reading "Search case study: How Sky improved the quality of its customer support journey" »

Data insights case study: glh hotels boosts marketing performance with smarter analytics »

glh Hotels is a group of hotels including the Thistle and five luxury Guoman properties that are based in the UK. This case study looks at how the chain made smart use of data to join up insights across its portfolio of hotels.

glh.jpg

Continue reading "Data insights case study: glh hotels boosts marketing performance with smarter analytics" »

Crisis management case study: Nestlé’s Maggi noodles banned in India »

At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. This case study looks at how the situation developed, and how Nestlé reacted and managed the situation using multiple digital channels.

maggi%20products.jpg

Continue reading "Crisis management case study: Nestlé’s Maggi noodles banned in India" »

Display ad case study: Heineken inspires adventure with page takeovers »

Heineken used PageSkin Plus to promote their Cities of the World campaign in Hong Kong. This case study looks at how the beer brand achieved 75.98 second average PageSkin dwell time with a smart page takeover ad.

hk%20heineken.jpg

Continue reading "Display ad case study: Heineken inspires adventure with page takeovers" »

Gamification case study: Chipotle boasts ethical fast food with ‘The Scarecrow’ »

Back in 2013, Chipotle's The Scarecrow animation and app game marked a new step in the gamification- topping the iTunes charts and overtaking Taco Bell for social media success.

Continue reading "Gamification case study: Chipotle boasts ethical fast food with ‘The Scarecrow’ " »

Laneige display ads get 90% ad recall »

Laneige promoted their new Collegen Drink in Hong Kong with an animated PageSkin creative. The campaign delivered 90% brand recall.

collagen%201.jpg

Continue reading "Laneige display ads get 90% ad recall " »

Cannes Lions case study: Vodafone’s secret app gives women in Turkey a lifeline »

This year’s Grand Prix winner of the Cannes Lions 2015 Media category was Vodafone for their red light app. The secret app was disguised as a flashlight and enabled women in Turkey to ask for help when they were in danger of domestic violence.


Continue reading "Cannes Lions case study: Vodafone’s secret app gives women in Turkey a lifeline" »

Cannes Lions case study: Under Armour kicks its way to the top »

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.


Continue reading "Cannes Lions case study: Under Armour kicks its way to the top" »

Browse our case studies library

<< 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33

<
>
Copyright ©2000-2015 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy