Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Jack Daniels redesigns website »

Jack Daniel's has redesigned their global website JackDaniels.com, celebrating the legacy of storytelling.

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Instagram case study: The Ikea shelves that Instagram shifted »

In October 2015, 303 MullenLowe posted six separate images, each with its own METOD configuration. These joined together under #IKEA to form "The shelves that Instagram shifted."

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Data case study: ‘About My Vote’ site drives digital engagement for Electoral Commission »

The Electoral Commission partnered with Squiz, the digital transformation business, to develop its EU Referendum microsite, which was created to provide an online information hub for voters in the lead up to the referendum.

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Charity case study: “World’s biggest asshole” promotes organ donation »

This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…

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Facebook Live case study: Smirnoff turns selfies into bespoke cocktails »

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.

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Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate »

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.


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Video marketing case study: Volvo tests tough truck by putting a child at the wheel »

Volvo's FMX truck is the toughest they've ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process.

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Gaming case study: Verizon takes mobile network to Minecraft »

Verizon managed to build a working cell phone within the boundaries of the game. This case study looks at how the mobile network operator generated six million views with no paid media.


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Five great brand campaigns on Twitter »

Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Here are five of the best recent Twitter campaigns to help provide inspiration.

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How brands are testing chat bots (and what consumers think) »

Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, we look at seven of the best uses of branded chatbots.

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Continue reading "How brands are testing chat bots (and what consumers think)" »

Social media case study: MTV ‘green screens’ gets fans to complete its VMA ads »

Ahead of the 2015 “MTV Video Music Awards”, MTV called upon all its own fans to create billboard ads to promote the show- with a little help from a green screen Miley Cyrus.

Continue reading "Social media case study: MTV ‘green screens’ gets fans to complete its VMA ads " »

Facebook case study: Iceland repositions brand with smart retargetting »

Iceland made smart use of Facebook ads to reposition the UK frozen food retailer in a cost effective way. The use of video ads and retargeted follow ups was 2.5 times more cost effective than TV for reach.

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Search case study: Candle retailer gets 1002% ROI with Bing Ads »

In less than a month, a candle firm managed to boost its search ads return on investment by a whopping 1002% on Bing Ads through smart keyword marketing. This case study looks at the secret to Diamond Candles' success.

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Coca-Cola targets millennials with CokeTV YouTube channel »

Coca-Cola has created popular YouTube channels in Europe, working with popular YouTube vloggers to take its CokeTV channel to the UK, Germany, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.


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Pokemon Go: Five examples of brands catching augmented reality craze »

Pokemon Go! hasn't revealed official sponsorship formats yet, but that hasn't stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze...

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McDonald’s fail: Name your own burger site attracts tasteless creations »

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site. This case study looks at the social media fail...

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Snickers gets YouTubers to post terrible videos when hungry »

In another fun take on the brand’s slogan, Snickers got famous YouTubers to post bad videos showing how hunger can affect performance.


Snickers - Twitch from Sei Rey Ho on Vimeo.


Continue reading "Snickers gets YouTubers to post terrible videos when hungry" »

Cannes Lions case study: ‘The Swedish Number’ lets world call a random Swede »

In 2016, the Swedish Tourist Association (STF) launched “The Swedish Number” with support from Intelecom. The campaign let “people from all over the world to speak to a randomly selected Swede about anything…


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App case study: ASB bank Digital piggybank for kids »

ASB, one of the leading banks in New Zealand developed a modern spin on the classic moneybox will help make saving magic again. This case study looks at how the Australian firm brought the piggybank into the 21st century.


Continue reading "App case study: ASB bank Digital piggybank for kids" »

Social media case study: Taco Bell creates 600 gifs to celebrate new emoji »

In June 2015, the Unicode Consortium added a taco emoji, following a Change.org petition from Taco Bell. To celebrate its ‘victory’ the fast food chain created 600 animated gifs


Taco Emoji Engine Case Study from Matthew McLelland on Vimeo.


Continue reading "Social media case study: Taco Bell creates 600 gifs to celebrate new emoji" »

Virtual reality case study: New York Times takes news to a new generation »

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

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Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery »

Forget John Lewis - the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.


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Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video »

UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity).


Continue reading "Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video" »

Cannes case Study: Ariel washing powder gets dads to #sharetheload »

This social media video for Ariel washing Powder was hailed by Facebook's Sheryl Sandberg as “one of the most powerful” she'd ever seen. The Indian ad campaign encouraged men to do their fair share of housework.


Continue reading "Cannes case Study: Ariel washing powder gets dads to #sharetheload" »

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views »

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.


Continue reading "Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views" »

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