Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand positioning; clothing; content; design; digital marketing; ecommerce; engagement; Facebook; FMCG food and drink; gaming; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media and social networking; sport; travel; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

How Greggs turned a Google fail into a social win »

Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management.

Continue reading "How Greggs turned a Google fail into a social win" »

Viral case study: How the 'Ice Bucket challenge' raised $15m in 3 weeks »

In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group and its national affiliates, compared with less than $50,000 in the same period last year.


Continue reading "Viral case study: How the 'Ice Bucket challenge' raised $15m in 3 weeks" »

Viral case study: Wilkinson Sword claims beards make babies cry »

With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. The 45-second ad, created by the Labamba Agency in Hamburg, Germany, tracks different fathers first meeting their offspring throughout history- and why a beard can make a bad impression on babies.

Continue reading "Viral case study: Wilkinson Sword claims beards make babies cry" »

Crowdfunding case study: How Simon’s Cat broke the UK record »

In July 2014, the Simon’s Cat campaign on Indieogo smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film. Over 9000 supporters contributed amounts ranging between £1 and £2000 towards the production budget of ‘Off to the Vet’ – the most ambitious Simon’s Cat animated film ever. In exchange for their donations, supporters are offered early viewing of the finished film as well as numerous physical rewards which included limited edition books, artwork and merchandise. A select number of funders will even be rewarded by having their pet drawn by Simon Tofield, the creator of Simon’s Cat.

Continue reading "Crowdfunding case study: How Simon’s Cat broke the UK record " »

Persil turns captchas into games with PlayCaptcha »

To promote its new line of Persil’s Dual Action liquid capsules Unilver worked with AdLabs to create a fun alternative to the usual captcha verification screens. To pass security, Persil are asking users to prove they’re human by dragging stain-removing microgranules into the centre of one of their new. The completed capsule then demonstrates its stain removal power by passing over a stained t-shirt to reveal a bright white result.

persil%20playcaptcha.jpg

Continue reading "Persil turns captchas into games with PlayCaptcha" »

Case study: Dove links pack promotions to mobiles to boost cross selling »

Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand linked on-pack promotion with a mobile campaign to drive cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.

russia%20dove.jpg

Continue reading "Case study: Dove links pack promotions to mobiles to boost cross selling" »

Usability case study: How optimisation helped Flybe boost revenues »

flybe.jpg

In November 2013, Flybe partnered with Maxymiser to develop a long-term strategy to improve customer experience across its digital channels. The plan helped transform Flybe’s customer engagement with campaign alone providing a catalyst for stunning annualised revenue growth of £8.5 million. This case study looks at how the regional airline achieved success.

Continue reading "Usability case study: How optimisation helped Flybe boost revenues " »

Case study: Dove hosts Google Hangout debate on real beauty »

Back in June 2014, Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its "campaign for real beauty" activity. The ad appeared in real-time as a display advert on webpages linked to women’s beauty and lifestyle.

Continue reading "Case study: Dove hosts Google Hangout debate on real beauty" »

Case study: Lexus uses ‘three screen sequence’ advertising with Microsoft »

Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Microsoft.

Continue reading "Case study: Lexus uses ‘three screen sequence’ advertising with Microsoft" »

Adidas boosts World Cup sponsorship with cross platform display ads »

To reinforce its World Cup sponsorship, Adidas worked with InSkin Media to run this World Cup display campaign optimised to get the most from desktop and tablet publishing sites.

adidas wmv from Danny Meadows-Klue on Vimeo.

Continue reading "Adidas boosts World Cup sponsorship with cross platform display ads" »

Papa Johns smashes engagement benchmark with programmatic native ads »

Ball Street, the company behind the 451 digital football show, has beaten its engagement benchmark by 71% after deploying a programmatic native approach. Working with RadiumOne, Ball Street developed video content, sponsored by Papa John’s, and pushed it out in three bursts around matches with a deciding role in the race for the Premier League title (Liverpool v Chelsea, Crystal Palace v Liverpool and Man City v West Ham).

View a sample of the show with Papa John's Sponsorship below:

Continue reading "Papa Johns smashes engagement benchmark with programmatic native ads" »

Tumblr case study: Aldo Fashion contest boosts social engagement »

Aldo launched a contest to identify and reward "the next stars of Tumblr" to target the blogging network’s highly engaged community of fashion and design enthusiasts. This case study looks at how the footwear company offered Tumblr's aesthetic-conscious community a prize uniquely suited to them.

aldo%20rise.jpg

Continue reading "Tumblr case study: Aldo Fashion contest boosts social engagement" »

Genius or balls? Airbnb rebrand sparks web ridicule »

Airbnb has undergone a rebrand as the accommodation sharing website looks to target more markets, but the new logo has attracted widespread mockery on the web for its similarities to certain parts of the human anatomy.

The company released a video about the meaning of the Bélo symbol (which appears to the left of "airbnb" in the logo):

Continue reading "Genius or balls? Airbnb rebrand sparks web ridicule" »

Uber taxi firm use digital PR to fuel market development »

Transport marketing case study - Digital PR techniques are powerful for the online amplification of offline events, and taxi firm Uber’s ice cream stunt is a great example of how to use digital channels to get people talking about a service.

Continue reading "Uber taxi firm use digital PR to fuel market development" »

Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours »

Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.

coca%20cola%20tumblr.jpg

Continue reading "Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours" »

Heineken ditches branding for ‘credible’ social media campaign »

Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.

Watch this recent promo video for Heineken's cites campaign here:

Continue reading "Heineken ditches branding for ‘credible’ social media campaign" »

Tumblr case study: Samsung Tumblr blog pushes Galaxy camera content to other social networks »

Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in earned impressions.

samsung%20tumblr.jpg

Continue reading "Tumblr case study: Samsung Tumblr blog pushes Galaxy camera content to other social networks " »

Instagram case study: Ben and Jerry’s Anchorman ice cream gets social boost »

Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the Unilever brand become once of first advertisers on Instagrams new ad platform, boosting its brand awareness 17% in the process.

scotchy%20scotch%20scotch.jpg

Continue reading "Instagram case study: Ben and Jerry’s Anchorman ice cream gets social boost" »

World Cup marketing trends: Brands react to Germany thrashing Brazil »

Germany’s spectacular 7-1 semi final victory over Brazil at the 2014 World Cup broke many records, including some on social media- with many brands joining the conversation. The game attracted a staggering 35.6 million Tweets on the night, becoming the 'most-discussed' single game ever on Twitter as brands flocked to the social network with their own take on the shock defeat for the host nation. The World Cup has become the latest showcase event for Twitter's second-screen ambitions, complete with a promoted section within the company's mobile apps when matches are playing.

This YouTube ad for a German Radio station summed up the night:

Continue reading "World Cup marketing trends: Brands react to Germany thrashing Brazil " »

YouTube case study: Tampon ad throws most awkward party ever (and gets 25 million views) »

Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. In just over three weeks since launch, “First Moon Party” has garnered more than 25 million views. The spot’s also been widely shared on social media, receiving more than 200,000 Facebook interactions and 6000 Tweets.


Continue reading "YouTube case study: Tampon ad throws most awkward party ever (and gets 25 million views)" »

Instagram case study: Levi’s gets 24% brand recall with frequency capping »

Due to its popularity with the younger generation, Levi's turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.

instagram%20levi.jpg

Continue reading "Instagram case study: Levi’s gets 24% brand recall with frequency capping" »

Twitter fail: KLM apologises for offensive Mexico World Cup tweet »

Dutch airline KLM was forced to apologise for joke tweet following Netherlands' victory over Mexico at the 2014 World Cup. This case study looks at the perils of tweeting before you think, especially when caught up in the euphoria of sporting victory over large segment of your customer base.

klm%20mexico%20tweet.jpg

Continue reading "Twitter fail: KLM apologises for offensive Mexico World Cup tweet" »

Case Study: How American Apparel adapted their brand to Tumblr to boost referrals »

tumblr_mv0wnsuBOW1sv7g70o1_500.gif

American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.

Continue reading "Case Study: How American Apparel adapted their brand to Tumblr to boost referrals " »

Display ad case study: Specsavers uses visual engagement to smash benchmarks »

spec%20iroll.jpg

Extending their ‘Should’ve gone to Specsavers’ TV campaign online, the Specsavers i-Roll campaign smashed visual engagement benchmarks. The case study looks at how the optician expanded its appeal to a broad 25-54 audience.

Continue reading "Display ad case study: Specsavers uses visual engagement to smash benchmarks" »

How Nando's became the most popular restaurant chain on social media »

wingroulette.jpg

Nando's currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks. This case study looks at how much of Nando's success to a series of creative and integrated social media campaigns that stood out ahead of the likes of Starbucks and McDonald's.

Continue reading "How Nando's became the most popular restaurant chain on social media" »

Cannes winner case study: Harvey Nichols celebrates selfishness with anti-Christmas viral »

Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny ad turned controversial subject matter into a highly amusing and entertaining video, picking up the Cannes Lions Grand Prix in the process.

Continue reading "Cannes winner case study: Harvey Nichols celebrates selfishness with anti-Christmas viral" »

Cannes Lions case study: Sound of Honda brings Senna to life with light display »

This "Sound of Honda -- Ayrton Senna 1989" ad from from Dentsu Tokyo, caught the eye of the judges at Canes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and light display.

Continue reading "Cannes Lions case study: Sound of Honda brings Senna to life with light display" »

Cannes Lions case study: Edgy ‘First Kiss’ viral gets hearts racing with subtle branding »

This ad for clothes brand Wren took the web by storm back in March, with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the secret to the viral ads success, despite its almost non-existent branding.

Continue reading "Cannes Lions case study: Edgy ‘First Kiss’ viral gets hearts racing with subtle branding" »

Cannes Mobile winner case study: Grand Prix: Nivea braclet helps parents track kids »

Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.

Continue reading "Cannes Mobile winner case study: Grand Prix: Nivea braclet helps parents track kids" »

Cannes winner case study: How Volvo epic split got 73m YouTube views »

Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks.This case study looks at how the ad married celebrity and the 'wow' factor to drive home a message about precision steering (and get 73 million YouTube views in the process).

Continue reading "Cannes winner case study: How Volvo epic split got 73m YouTube views" »

Social media marketing on a budget: Play brings characters to life »

The Chicago Shakespeare Theater partnered with the Art Institute of Chicago to give art lovers an once-in-a-lifetime experience and drive ticket sales for the play Sunday in the Park with George. This case study shows how the production company used social media marketing on a budget to amplify a one off event that brought a mysterious painting’s characters to life…

Continue reading "Social media marketing on a budget: Play brings characters to life " »

Mahou-San Miguel uses online gaming to engage fans ahead of final »

Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population.

Continue reading "Mahou-San Miguel uses online gaming to engage fans ahead of final" »

Mobile app marketing: Abercrombie pairs weather forecast with seasonal looks »

The Abercrombie brand is first and foremost about looking hot. This was taken to the next level by transforming something as practical as a weather app into a way to find hot new looks, modelled by attractive forecasters. This case study looks at how the fashion brand used mobile app marketing to get customers engaging with the brand while on the move.

Continue reading "Mobile app marketing: Abercrombie pairs weather forecast with seasonal looks" »

Mobile marketing on a budget: Donate a Word Via SMS »

With an extremely limited budget, the Swedish Committee for Afghanistan launched an innovative SMS campaign that raised money for schools in Afghanistan and created a new way of writing books.This case study looked at how the organisation used a mobile campaign on a tight budget to get the highest reach possible to help those in need.

Continue reading "Mobile marketing on a budget: Donate a Word Via SMS" »

The spy who poked me: CIA launches on social media with covert joke »

The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz… but not everyone has seen the funny side."We can neither confirm nor deny that this is our first tweet," quipped the agency in its first post on Twitter. The Twitter account attracted tens of thousands of followers within hours of launching on Friday. On Twitter the secretive agency was following only 25 other accounts - all US government agencies.Through its own Twitter account, the New York Review of Books attacked the surveillance agency's controversial interrogation techniques.

Continue reading "The spy who poked me: CIA launches on social media with covert joke" »

Video case study: Dove defies dad stereotypes with Father’s Day campaign »

Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever's Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it's our video viral of the week below..

Continue reading "Video case study: Dove defies dad stereotypes with Father’s Day campaign" »

Vine case studies – Oreo cookies build talkability with Vines »

cs%20oreo%20popcorn.jpg

Oreo cookies have won dozens of digital marketing awards for their success in social media, and these vines are a great case study of how a brand can be brought to life to build talkability in just 6 seconds.

Continue reading "Vine case studies – Oreo cookies build talkability with Vines" »

Nike and Samsung beat World Cup sponsors for video shares »

Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly. Coca-Cola, the first affiliated brand to appear in the listing, accounted for 2.5 times fewer shares than Castrol, that sits in third place. Other Word Cup sponsors that fail to make the top 11 include Budweiser (16th), Sony (18th), McDonald’s (20th) and Johnson & Johnson (24th)

Continue reading "Nike and Samsung beat World Cup sponsors for video shares" »

Social media case study: Retailer replaces community manager with pug (and boosts visits by 150,000) »

To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget.

Watch the video case study below:

Continue reading "Social media case study: Retailer replaces community manager with pug (and boosts visits by 150,000)" »

Mobile loyalty through gaming: Coca-Cola game rewards players with more mobile data »

A recent study revealed 2.7 million Korean youths were Coke “brand neglectors”. Coca-Cola Korea teamed up with The Slate to create a mobile campaign that would convert teens by reinforcing Coke’s brand image as an energizing refreshment. Coke PLAY is a real and virtual playground for young people aged 12 to 29 to connect using mobile devices that incorporate voice recognition and location and motion, detecting technologies for games and activities. Because 80 percent of Korean teens exceed their wireless data capacity each month, Coke PLAY awards additional data as prizes. This case study shows how the drinks giant created mobile loyalty through gaming.

Continue reading "Mobile loyalty through gaming: Coca-Cola game rewards players with more mobile data" »

<
>
Copyright ©2000-2014 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy