Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Case study: Pedigree Found creates useful app for dog owners »

Pedigree Found is a real time lost dog app, designed by the dog food manufacturer as a useful service for its target market. If your dog goes missing, dog owners can send out a free alert to people in the area using Google’s ad network, so that they can keep an eye out for your dog.


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IoT case study: You can now order a pizza by talking to Amazon’s Alexa »

Internet users are talking to their phones (and digital assistants) much more, meaning that brands need to prepare for a hands-free future in digital. Following the user trend, Domino’s was the first company in the pizza and quick serve restaurant industry to let its customers order their favourite pizza by speaking to Alexa, the Amazon Echo digital assistant.

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Mobile case study: take a selfie and get a personalised skin analysis from Olay »

Procter and Gamble (P&G) beauty brand Olay has used AI (Artificial Intelligence) to create a web experience “The Skin Advisor” which analyses your skin using a selfie, asks questions about your skincare regime, and suggests Olay products to help improve the texture, hydration and tone of your face.

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Video case study: Heineken’s “Worlds Apart” film gets 13m views in a month »

A Heineken video ad caused a buzz on social media in 2017, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month. This case study looks at how the drinks-brand struck the right tone for a difficult subject… where other brands have failed.

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Mobile case study: Timberland drives store footfall with location ads »

Timberland launched a UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. This case study looks at how the footwear retailer drove a visitation lift of 6.2% to Timberland stores.

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Mobile case study: Eurovision app boosts engagement in Sweden »

A new app won the hearts of the Swedish population and revived their nation's favourite song contest. This case study looks at how adding 'hearting' to the voting system of tsong contest, Melodifestivalen turned the behaviour of viewers at home right on its head.

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Twitter fail: Walkers pulls interactive selfie ad »

In May 2017, Walkers Crisps pulled an interactive video ad after it displayed the faces of mass murderers and child abusers, submitted by internet pranksters. This case study looks at how the food brand learned the hard way about unmoderated user content.

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Viral marketing fail: McDonald's pulls controversial video child bereavement ad »

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.

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Video marketing fail: Pepsi suffers web backlash for Kendall Jenner 'protest' ad »

In April 2017, Pepsi came under fire a video ad where reality TV star Kendall Jenner used a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploited the "Black Lives Matter" movement. This case study looks at what went wrong for the soft drinks giant...

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Instagram case study: “Swim Reaper” encourages water safety on Instagram »

Young men in New Zealand love doing dumb stuff in the water. But it’s killing them. Water Safety NZ aimed to encourage responsible swimming via social media messages from the Grim Reaper himself.


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Bose boosts Formula One sponsorship with Yahoo takeover »

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process.

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Snapchat case study: L’Oréal Paris gets 51% sales boost with social blitz »

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost via Snapchat and other social channels.


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Crisis management case study: United Airlines »

In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company’s poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under the microscope. Joanna Delaney, Digital Strategy Analyst at Digital Strategy Consulting group, looks at how the situation escalated, explaining how through the power of social media an isolated incident turned into a global PR disaster overnight.

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Ted Baker’s new global campaign features innovative 360-degree shoppable film »

Ted Baker launched global campaign featuring an innovative 360-degree fully shoppable ad, “Keeping Up With The Bakers” for their Spring 2017 line. Teased in advance with Instagram Stories, the ad allows consumers to explore the Baker home, discover hidden content and buy the items worn by characters.

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YouTube drives better ROI and sales for Snickers »

In summer 2015, Snickers launched another iteration of its ‘You’re Not You When Your Hungry’ campaign, this time featuring Mr Bean for a funny martial arts adventure. During the campaign Mars UK tested a mix of TV and online video (specifically YouTube) to determine if the media plan was optimised to drive the most in-store sales.

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Gatorade creates unique game with Snapchat to celebrate Serena William’s Grand Slam win »

Gatorade partnered with Snapchat to create a unique and memorable way to celebrate Serena William’s record-breaking 23rd Grand Slam victory, with a web view game that allowed players to become Serena and play through each of her Grand Slam victories.

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AT&T runs Snap ads campaign for Father’s Day to engage tech-savvy young people »

AT&T wanted to create a memorable campaign for Father’s Day that engaged younger, tech savvy people and positioned AT&T’s mobile devices and accessories as great gifts for Dad. Snapchat was the perfect platform to reach and engage this audience.

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Under Armour encourages consumers to #RuleYourself on Facebook and Instagram »

Performance sportswear brand Under Armour wanted to reach millennials with their new campaign #RuleYourself and used Facebook and Instagram ads to deliver great content, including photos and videos to millennials.

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Ford partners with YouTube to make films that identify with car shoppers to drive brand consideration »

Ford of Europe wanted to find new ways to connect with potential customers by showing that the brand understood the consumer’s mindset and challenges offered a different buying experience. Ford partnered with Google, YouTube and its global media agency, Global Team Blue) to identify the concerns of consumers based on searches. The brand held a ‘createathon’ in five European markets which produced five unique films.

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Butlin’s used real time ad personalisation to show holidaymakers that ‘Rain Never Stops Play’ »

Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunched their mobile website and promoted it using a highly-targeted mobile-first search campaign.

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Patrón uses virtual reality technology to market artisanal tequila »

The Patron Spirits Company is experimenting with new ways to tell the story of their artisanal tequilas using virtual reality. Patron has created a 360-degree video called “The Art of Patron” where viewers can get immersed in the production process in the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico through the eyes of Patron’s signature bee.

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Social media case study: Wendy's challenges teen to get 18m retweets for free nuggets »

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

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Search case study: Purplebricks boosts performance via attribution and smart bidding »

With paid search a key channel in generating leads for their hybrid estate agency, Purplebricks look for every opportunity to push their budgets further in search of conversions.

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ACR turns Street View into driving test training game »

The Automobile Club of Romania (ACR) created Street View Test, the first practice driving test created using Google Street View. Students get to "drive" on the streets of Bucharest while answering multiple choice questions, generating 7,000 tests taken in just 10 days.

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Virtual reality case study: Google puts 360 video to the test »

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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