Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Halwani Bros direct response campaign gets 5x more reach than expected »

Using a Facebook direct response campaign to help relaunch its popular jam range, the Middle Eastern food company exceeded its reach targets 5 times over.

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Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing »

Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a massive 400%.

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Top 10 branded Vines of 2015 »

Twitter's short form video sharing platform Vine celebrated its third birthday this week.


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TV fail: Microsoft Surface tablets go offline during live NFL playoff »

A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.

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Politics case study: How smart social targeting helped Conservatives win the UK election »

Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.

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Marketing personalisation case study: Toyota USA makes 100,000 versions of same Facebook ad »

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.

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Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash »

Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.

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Periscope puddle: How brands waded in to a social media spectacle »

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

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Facebook case study: Knorr boosts social sampling in Poland »

When Knorr wanted to reach Polish consumers at scale to drive sampling and sales, it turned to Facebook and achieved stunning results.

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Innocent makes a splash with Facebook video »

Innocent drinks brand used Facebook video to launch its new coconut water, leading to refreshing uplifts in recall, familiarity and purchase intent.

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Milka Poland offers 'last square' on Facebook »

The popular confectionery brand used Facebook video and carousel ads to create an emotional bond with chocolate lovers, with mouth-watering results.

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Viral video marketing case studies: the 25 best virals of 2015 »

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof »

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

Continue reading "Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof" »

Case study: Sainsbury wakes up Mog the Cat for Christmas Calamity »

A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury's called upon the powers of children's writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis' festive campaign.

Continue reading "Case study: Sainsbury wakes up Mog the Cat for Christmas Calamity" »

Video case study: Heart-wrenching Met Life ad shows sacrifices parents make »

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.

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Viral marketing case study: Game of Thrones- The Musical gets 15m views »

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, proved a massive hit on the internet, getting 15 million views.

Continue reading "Viral marketing case study: Game of Thrones- The Musical gets 15m views" »

Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views) »

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.

Continue reading "Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views)" »

Case study: Android ‘Friends Furever’ becomes most shared viral ever »

In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.

Continue reading "Case study: Android ‘Friends Furever’ becomes most shared viral ever" »

Content marketing case study: Viral prank surprises shoppers by showing their 'Disney side' »

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

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Viral case study: Purina gets puppy love with Buzzfeed powered campaign »

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.

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Top Christmas ads of 2015: Aldi beats John Lewis »

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.

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Mobile gaming case study: Target becomes Santa’s helper with ‘Holiday Wish’ app »

Target developed an app with a 3D animated game-like experience letting kids build wish lists and send them to Santa. This case study looks at how the US retail giant generated nearly 75,000 downloads.


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Cannes Lions case Study: How Canon convinced people to choose a camera over a smartphone »

Canon Australia and Leo Burnett Sydney were awarded a bronze at Cannes Lions 2015 with an innovative, fully integrated campaign that reminded people of photography’s unique ability to affect social change with a single image; no small challenge in an image-saturated world of smart phones and social media. This integrated campaign was all about “putting power back into the picture”.


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Social influencer case study: #CadburyCraveyard brings old bars back from the dead »

For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.

Continue reading "Social influencer case study: #CadburyCraveyard brings old bars back from the dead " »

Social media case study: Qantas crew wears All Blacks rugby kit after losing Twitter bet »

Staff at Australian airline Qantas kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final. This case study looks at how the friendly wager resulted in a victory for both sides on Twitter.

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Continue reading "Social media case study: Qantas crew wears All Blacks rugby kit after losing Twitter bet" »

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