Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Video case study: How ‘10 hours walking in NYC’ became the most talked-about viral of the year »

Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 million views in just three weeks.

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Continue reading "Video case study: How ‘10 hours walking in NYC’ became the most talked-about viral of the year" »

Gaming case study: Shreddies' Nana interactive video campaign gets high engagement »

To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the 'Great British Nana Holiday' series.Campaign results reported that 80% of users viewed 5 seconds or more of the video ads and the format worked well on mobile, with 61% of interactions occurring on tablet platforms.

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Continue reading "Gaming case study: Shreddies' Nana interactive video campaign gets high engagement" »

Lacoste runs Snapchat competition #SpotTheCroc »

Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic crocodile hidden in a series of five short videos. The competition runs for two months with a 10 second video to be shared every two weeks.

The videos for the campaign will illustrate various sports such as tennis, golf, skateboarding, slackline and rollerblading, in line with Lacoste’s brand signature: Life is a Beautiful Sport.

Continue reading "Lacoste runs Snapchat competition #SpotTheCroc " »

Waitrose crowdsources digital choir for Christmas campaign »

Waitrose called on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called 'Donate Your Voice'. In October, the supermarket ran an online campaign, created by BBH London, urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert.

Continue reading "Waitrose crowdsources digital choir for Christmas campaign" »

Mobile marketing case study: Chupa Chips turns to Instagram for Halloween adventure »

Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.

Continue reading "Mobile marketing case study: Chupa Chips turns to Instagram for Halloween adventure " »

Video case study: John Lewis puts digital first for Christmas ad »

The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.

Continue reading "Video case study: John Lewis puts digital first for Christmas ad" »

Ecommerce marketing case study: Target shop assistant Alex becomes internet meme »

In November 2014, retailer got a leap in its digital coverage thanks to an unsuspecting teen heartthrob. Or was it all a viral marketing ploy in the first place? This case study looks at what should other brands (and their staff do) when they’re thrown into the spotlight?



Continue reading "Ecommerce marketing case study: Target shop assistant Alex becomes internet meme " »

Video case study: Peugeot reboots action-packed 80’s ad gets 12m views »

Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. In 2014 the ad returned… with a digital twist. Launched on YouTube on October 1st 2014, the reboot of '80s campaign "The Legend," has already generated piled up more than 12 million views in a month.

Continue reading "Video case study: Peugeot reboots action-packed 80’s ad gets 12m views" »

KFC augmented reality trickery turns money into food »

KFC launched the Wow@25 menu in India to show that great food doesn’t have to come at a high price - only Rs. 25. KFC wanted to vanquish the misconception that locals had about the price and needed a ‘Wow’ idea to communicate the new menu. This case study looks at how the fast food brand made smart use of new technology to get the number one spot in the iTunes food and drink app category.

Continue reading "KFC augmented reality trickery turns money into food" »

IKEA augmented reality catalogue »

The 2014 IKEA catalogue came to life this year taking the customer experience further with extended digital content. This case study looks at how the furniture brand used augmented reality technology to add a new dimension to the shopping experience, getting a huge 8.5 million downloads in the process.

Continue reading "IKEA augmented reality catalogue" »

Land Rover’s brings magazine ads to life with augmented reality »

In January 2014 Land Rover launched a new Range Rover Sport. Realising a regular print ad didn’t have the capability to show the cars diversity, Land Rover decided to put the reader in the driving seat by publishing a multi-sensory print out to show the versatility, power and speed of the car. This case study looks at how the car maker used augmented reality to become one of the most successful Blippar apps yet.

Continue reading "Land Rover’s brings magazine ads to life with augmented reality" »

Ben and Jerry’s uses augmented reality to create ‘Moo Vision’ »

Ben and Jerry’s was one of the first big brands to pioneer augmented reality marketing campaigns, using an iPhone ‘Scoop of Happiness’ app to turn ice cream lids into fantastical animations that helped customers learn more about their ice creams, fostering more brand loyalty as a result.

Continue reading "Ben and Jerry’s uses augmented reality to create ‘Moo Vision’" »

Heinz Tomato Ketchup augmented reality recipe book »

Back in 2011, Heinz used augmented reality to launch a digital marketing campaign to promote Tomato Ketchup as a cooking ingredient in a number of different recipes. This case study looks at how the popular condiment managed to turn packaging into a fun user experience that got 170,000 people engaged with the brand in a new and exciting way.

Continue reading "Heinz Tomato Ketchup augmented reality recipe book" »

Seasonal video case study: Oreo unleashes Halloween ‘Nomsters’ »

To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company Dream Machine Creative directors for a Halloween campaign in which the brand will release a new “nomster” made out of Oreo and other confections every day. Fans will be asked to "Name the Nomster," and the best names will be made into custom digital content posted by Oreo later each day. The first video is just 11 seconds long, perfect for Facebook and Instagram.

Elf and safety: Air New Zealand gets into the Hobbit for epic viral video »

Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’. The ad has become the airline's most successful ever, getting close to 120,000 people viewing it online every hour and clocking up a record 16 million online views within a week of release.

Continue reading "Elf and safety: Air New Zealand gets into the Hobbit for epic viral video" »

No joke: Comedy club charges per laugh via facial recognition »

Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona used facial recognition software to charge per laugh, rather than per show. Back in June 2014, the Teatreneu clubrecorded each laugh from customers on a tablet on the back of the seat in front. The scheme, which uses facial recognition software, is now working so well that its helping the Spanish venue turn a larger profit. Entrance to the club is free, but each laugh amounts to €0.30 (£0.24) – to a maximum of 80 laughs for €24 (£18). The average ticket price is now up by €6 and it has resulted in 35 per cent more spectators.

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Lexus offers virtual test drive with Oculus Rift »

In October 2014, Lexus became one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model. Teaming up with agency Amaze, the campaign provides and interactive consumer buying experience using Oculus Rift (OR) technology and the new DK2 headsets.

View the experience in action here:


Continue reading "Lexus offers virtual test drive with Oculus Rift" »

Case study: How Murphy’s turned Ireland’s rain into beer »

Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked Budweiser and got over 20,000 downloads.

Continue reading "Case study: How Murphy’s turned Ireland’s rain into beer" »

Case study: Yves Saint Laurent ‘big’ digital branding pays off »

YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.

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Continue reading "Case study: Yves Saint Laurent ‘big’ digital branding pays off " »

CSR case study: Budweiser tackles drink driving with man’s best friend »

Continuing the success of its Super Bowl ‘Puppy Love’ commercial, this Budweiser’s corporate social responsibility campaign carried another canine theme... and a powerful anti-drink drive message that got 20 million views within a month.

Continue reading "CSR case study: Budweiser tackles drink driving with man’s best friend" »

Leukaemia marrow donation – online films and PR creates a brand »

A new approach to registering as a marrow donor by combining a government registration process with simple plasters. Online PR, YouTube views, and activity to influence the influencers (in this case through TED talks), unlocked a leap in awareness and an increase in sales of almost 2000%.

Continue reading "Leukaemia marrow donation – online films and PR creates a brand" »

Eye Mo – experiential water calligraphy events in Singapore, boosted through digital »

A perfect example of online amplification of offline experiential PR. In March 2014, shoppers and commuters at the Marina Bay Sands promenade in Singapore were treated to a rare street performance by Singaporean Water Calligraphy Artist, Alew Liew as part an eye drop campaign.

Continue reading "Eye Mo – experiential water calligraphy events in Singapore, boosted through digital " »

Twitter marketing trends: Brands react to Apple’s ‘bendgate’ »

It took just 9 bending complaints to steal the thunder from the successful launch of Apple's iPhone 6 and iPhone 6 Plus which saw 10 million orders. As ‘bendgate’ took over Twitter in September 2014, a number of fast acting brands were quick to join in the fun getting much publicity in the process. View some of the best tweets here...

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Digital marketing ROI: Five food brand campaigns that prove digital works »

How do you measure success in a digital campaign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend? We look back at some of the best food campaigns of the past year that show how digital success translates into real world cash.

Continue reading "Digital marketing ROI: Five food brand campaigns that prove digital works" »

Virtual Gary Lineker hands out free crisps for tweets »

In September 2014, three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. By tweeting @Walkers_busstop, along with a code provided to them after they arrive, commuters were given a free packet of crisps by a virtual Gary. The Pepsico-owned potato chip brand ran a competition asking people to invent new varieties of potato chip.

Continue reading "Virtual Gary Lineker hands out free crisps for tweets" »

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