Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Ecommerce case study: Ted Baker turns catalogue into spy film »

An inventive use of mobile voice search and TrueView Shoppable Videos on YouTube brought Ted Baker’s campaign to life, turning regular clothing catalogue into a cinematic espionage movie.

Continue reading "Ecommerce case study: Ted Baker turns catalogue into spy film" »

KitKat and YouTube create real life “Crossy Road” »

KitKat was looking for ways to engage the gaming community and encourage them to turn to the brand for snacking during breaks. Working with JWT London and Google, KitKat developed a concept that gave them a way to talk to gamers directly in gamer language.

Continue reading "KitKat and YouTube create real life “Crossy Road”" »

Snapchat case study: Bud Light combines Snapchat with SXSW festival »

With Bud Light’s redesign and new visual identity out in-market, the party was on, and Snapchatters were invited.

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Continue reading "Snapchat case study: Bud Light combines Snapchat with SXSW festival " »

Instagram case study: Harley Davidson uses carousel cartoons to win over adventurous Australians »

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

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Continue reading "Instagram case study: Harley Davidson uses carousel cartoons to win over adventurous Australians" »

Video case study: “Rings” horror stunt terrifies late night TV shoppers (and gets 250m views) »

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

Continue reading "Video case study: “Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)" »

Twitter fail: How London Dungeon created a social media horror story »

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

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Continue reading "Twitter fail: How London Dungeon created a social media horror story" »

Digital marketing and Fashion: How brands and influencers use London Fashion Week »

London Fashion Week 2017 was a major evejnt in the fashion industry, with designers and influencers flocking to social media. Socialbakers looks at the Instagram stats...

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Continue reading "Digital marketing and Fashion: How brands and influencers use London Fashion Week" »

Valentine's day: Top 10 brands on social media »

For Valentine's Day 2017, Kylie Cosmetics and Jetstar Asia generated most social media buzz, according to new data from Socialbakers.

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Continue reading "Valentine's day: Top 10 brands on social media" »

Pintest case study: Allrecipes boosts engagement with ‘Save’ button »

Ahead of the festive season, digital food brand Allrecipes added a Save button on each Pinterest recipe page after noticing a big surge in referral traffic from the site. This case study looks at how the digital food brand boosted clicks by 900% in just 3 months on the social bookmarking site.

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Continue reading "Pintest case study: Allrecipes boosts engagement with ‘Save’ button" »

Twitter case study: Restaurant finds success with local campaign »

Restaurant chain Poncho 8 used Twitter location techniques to create awareness around a new location.

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Continue reading "Twitter case study: Restaurant finds success with local campaign" »

Facebook case study: Iglo brings a food tradition back to life »

Frozen food brand Iglo partnered with Facebook to reach a wide audience with personalised creative, which strengthened emotional bonds with consumers and revitalised an old tradition: eating fish on Fridays.

Continue reading "Facebook case study: Iglo brings a food tradition back to life" »

Hostelworld boosts efficiency with Dynamic Search Ads »

Hostelworld used Dynamic Search Ads (DSA) to plug gaps in their regular keyword-driven campaigns, and achieve maximum coverage of long-tail traffic. This case study looks at how the hostel brand saw conversions rise 13x year-on-year, with conversion rates 6x higher and CPCs 30% lower than those achieved by generic keyword campaigns.

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Continue reading "Hostelworld boosts efficiency with Dynamic Search Ads" »

Search case study: Vodafone ‘Structured Snippets” boosts search CTR 100% »

Vodafone used structured snippets in Google AdWords to improve ad relevancy, sees click-through rate increases of up to 100%.

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Continue reading "Search case study: Vodafone ‘Structured Snippets” boosts search CTR 100%" »

YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen »

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

Continue reading "YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen" »

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political »

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

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Continue reading "Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political" »

Efes Pilsen puts music under the cap in Turkey »

Beer brand Efes teamed up with Shazam in Turkey to create an emotional link with its fans. The new brand, called “Müzik Bu Kapağın Altında" - literally “the one with music under its cap” reached 4.5m users who collectively turned in 10 million Shazam sessions.


Music is Under This Cap - Shazam from Instant DCPC on Vimeo.


Continue reading "Efes Pilsen puts music under the cap in Turkey" »

Mobile case study: Royal Canin runs “Offers Factory” for pets in Russia »

Pet owners often think of their animals as unique, so Royal Canin put this to good use in Russia with clever personalised e-mail coupons and local offers tailored to each website subscriber. This case study shows how 74% of people whio opened the email went on to the online ordering platform.


Continue reading "Mobile case study: Royal Canin runs “Offers Factory” for pets in Russia" »

Mobile payments case study: Coffee chain boosts sales with “frictionless” payments app »

Artisan coffee chain Harris + Hoole wanted to give its customers a simple way of paying for their order via an app. This case study looks at how the new app drove 20% of orders in some H+H stores with a quarter of a million check-ins.


Continue reading "Mobile payments case study: Coffee chain boosts sales with “frictionless” payments app" »

Deichmann Poland uses Facebook Canvas to boost brand awareness »

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

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Continue reading "Deichmann Poland uses Facebook Canvas to boost brand awareness" »

Social media case study in China: KLM takes Miffy on world tour »

KLM Royal Dutch Airlines launched a social campaign especially for the Chinese market with popular cartoon rabbit Miffy as the star.

Continue reading "Social media case study in China: KLM takes Miffy on world tour" »

Social media case study: ASOS reaches Russian audience through VK and Yandex »

Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.

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Continue reading "Social media case study: ASOS reaches Russian audience through VK and Yandex" »

Twitter fail: British Gas in hot water over "tacky" Bowie tweet »

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

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Continue reading "Twitter fail: British Gas in hot water over "tacky" Bowie tweet" »

The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself »

As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft's chatbot going rogue on Twitter to Gmail's backfiring April Fool's joke, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2017...

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Continue reading "The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself " »

Tesco mobile coupon trials pay off big time »

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.


Continue reading "Tesco mobile coupon trials pay off big time" »

Nescafé gives students study break with “Instant Manga” app campaign »

How do you sell coffee to people who are never really tired? Nescafe had this challenge when it tried to target the student market in China with and ‘Instant Manga’ study break app.


Continue reading "Nescafé gives students study break with “Instant Manga” app campaign" »

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