Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Twitter fail: British Gas in hot water over "tacky" Bowie tweet »

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

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Continue reading "Twitter fail: British Gas in hot water over "tacky" Bowie tweet" »

The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself »

As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft's chatbot going rogue on Twitter to Gmail's backfiring April Fool's joke, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2017...

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Continue reading "The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself " »

Tesco mobile coupon trials pay off big time »

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.


Continue reading "Tesco mobile coupon trials pay off big time" »

Nescafé gives students study break with “Instant Manga” app campaign »

How do you sell coffee to people who are never really tired? Nescafe had this challenge when it tried to target the student market in China with and ‘Instant Manga’ study break app.


Continue reading "Nescafé gives students study break with “Instant Manga” app campaign" »

Mobile case study: The Levi’s Campaign that Levi’s Didn’t Create »

Instead of telling Chinese consumers what it meant to be “original,” Levi’s took the brave decision to hand over control of its ad creation to its fans, and inspired younger people to create their own version of the “We Are Original” campaign.


Continue reading "Mobile case study: The Levi’s Campaign that Levi’s Didn’t Create" »

Twitter case study: Spanish retail app uses smart targeting to boost installs »

Spanish retail app Tiendo increased downloads among its target audience, by using Twitter in smart ways to boost engagement.

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Facebook case study: Luxury wristwear brand shows targeting and sales go hand-in-hand »

This men’s luxury brand saw a 100% increase in monthly sales when it began using sophisticated Facebook targeting.

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#HardWokLife: Maggi uses Facebook Video to boost ad recall »

Facebook video ads delivered a strong increase in ad recall and brand awareness in South Africa for this popular food brand.

Continue reading "#HardWokLife: Maggi uses Facebook Video to boost ad recall" »

Video case study: Mountain Dew gets weird with “PuppyMonkeyBaby” »

PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.


Continue reading "Video case study: Mountain Dew gets weird with “PuppyMonkeyBaby”" »

Gaming case study: Arnie sparks mayhem in Mobile Strike elavator »

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.

Continue reading "Gaming case study: Arnie sparks mayhem in Mobile Strike elavator" »

Video case study: Cristiano Ronaldo loses his powers in Nike ad »

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

Continue reading "Video case study: Cristiano Ronaldo loses his powers in Nike ad" »

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts) »

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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Continue reading "Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)" »

River Island goes VR for London Fashion Week promo »

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

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Continue reading "River Island goes VR for London Fashion Week promo" »

Facebook case study: Retailer Matsmart gets 4x ROI with dynamic segmented ads »

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

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Search case study: Clarks boosts conversion rates 130% with smart targeting »

Clarks USA increased conversion rates by 130% after implementing Criteo’s advanced bidding technology. The footwear brand’s ecommerce marketing team had been focused on direct response tactics such as paid search and affiliate marketing with modest efforts at performance marketing – but they knew they could be doing more. So, the team partnered with Criteo to increase scale and efficiency.

Continue reading "Search case study: Clarks boosts conversion rates 130% with smart targeting " »

Alzheimer’s Research UK with Stephen Fry #SantaForgot »

Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry.


Continue reading "Alzheimer’s Research UK with Stephen Fry #SantaForgot" »

Ben & Jerry’s heals divisions with ‘One Sweet World’ »

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…


Continue reading "Ben & Jerry’s heals divisions with ‘One Sweet World’" »

Red Bull creates 'smart payphones' in Brazil »

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.


Red Bull - Smart Payphones from LDC on Vimeo.


Continue reading "Red Bull creates 'smart payphones' in Brazil" »

Dove's gets men's hearts thumping with ‘real beauty’ test »

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.

Continue reading "Dove's gets men's hearts thumping with ‘real beauty’ test" »

Video case study: Samsung marks South Sudan's first Olympics with “Chant” »

To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.


Continue reading "Video case study: Samsung marks South Sudan's first Olympics with “Chant”" »

Video case study: Coke pits Hulk against Ant Man in Super Bowl smash »

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.

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Video case study: Pokemon gets 25m views with first Super Bowl ad »

In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.

Continue reading "Video case study: Pokemon gets 25m views with first Super Bowl ad" »

YouTube case study: Nike gets emotional to celebrate historic Cubs win »

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

Continue reading "YouTube case study: Nike gets emotional to celebrate historic Cubs win" »

Video case study: Dove's gets men's hearts thumping with ‘real beauty’ test »

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.

Continue reading " Video case study: Dove's gets men's hearts thumping with ‘real beauty’ test" »

Video case study: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’ »

The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together.

Continue reading "Video case study: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’" »

Browse our case studies library

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