Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Lexus offers virtual test drive with Oculus Rift »

In October 2014, Lexus became one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model. Teaming up with agency Amaze, the campaign provides and interactive consumer buying experience using Oculus Rift (OR) technology and the new DK2 headsets.

View the experience in action here:


Continue reading "Lexus offers virtual test drive with Oculus Rift" »

Case study: How Murphy’s turned Ireland’s rain into beer »

Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked Budweiser and got over 20,000 downloads.

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Case study: Yves Saint Laurent ‘big’ digital branding pays off »

YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.

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Continue reading "Case study: Yves Saint Laurent ‘big’ digital branding pays off " »

CSR case study: Budweiser tackles drink driving with man’s best friend »

Continuing the success of its Super Bowl ‘Puppy Love’ commercial, this Budweiser’s corporate social responsibility campaign carried another canine theme... and a powerful anti-drink drive message that got 20 million views within a month.

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Leukaemia marrow donation – online films and PR creates a brand »

A new approach to registering as a marrow donor by combining a government registration process with simple plasters. Online PR, YouTube views, and activity to influence the influencers (in this case through TED talks), unlocked a leap in awareness and an increase in sales of almost 2000%.

Continue reading "Leukaemia marrow donation – online films and PR creates a brand" »

Eye Mo – experiential water calligraphy events in Singapore, boosted through digital »

A perfect example of online amplification of offline experiential PR. In March 2014, shoppers and commuters at the Marina Bay Sands promenade in Singapore were treated to a rare street performance by Singaporean Water Calligraphy Artist, Alew Liew as part an eye drop campaign.

Continue reading "Eye Mo – experiential water calligraphy events in Singapore, boosted through digital " »

Twitter marketing trends: Brands react to Apple’s ‘bendgate’ »

It took just 9 bending complaints to steal the thunder from the successful launch of Apple's iPhone 6 and iPhone 6 Plus which saw 10 million orders. As ‘bendgate’ took over Twitter in September 2014, a number of fast acting brands were quick to join in the fun getting much publicity in the process. View some of the best tweets here...

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Digital marketing ROI: Five food brand campaigns that prove digital works »

How do you measure success in a digital campaign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend? We look back at some of the best food campaigns of the past year that show how digital success translates into real world cash.

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Virtual Gary Lineker hands out free crisps for tweets »

In September 2014, three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. By tweeting @Walkers_busstop, along with a code provided to them after they arrive, commuters were given a free packet of crisps by a virtual Gary. The Pepsico-owned potato chip brand ran a competition asking people to invent new varieties of potato chip.

Continue reading "Virtual Gary Lineker hands out free crisps for tweets" »

Brands on Instagram: 6 best Hyperlapse videos so far »

With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video.

Continue reading "Brands on Instagram: 6 best Hyperlapse videos so far" »

YouTube case study: Restaurant gets diners to ‘pay with a kiss’ »

Forget QR Codes or PayPal- this low-budget digital marketing campaign in Australia got restaurant diners to pay for their food with a kiss. This case study looks at how Metro St James played on its romantic French image with a YouTube viral and mobile app that generated half a million internet mentions and a raft of earned media space.

Continue reading "YouTube case study: Restaurant gets diners to ‘pay with a kiss’" »

Nike mixes dance and social media to reach 1 million people »

This interactive dance event from Nike combined social media with an impressive art installation- creating a huge social buzz in Taiwan in the process. This case study looks at how the sports brand used the event to generate interest in its ‘Airforce One’ trainer- generating over a million Facebook impressions.

Continue reading "Nike mixes dance and social media to reach 1 million people" »

Dettol boosts spray sales 86% in China via mums' word of mouth »

Word-of-mouth marketing online is not just reserved for ‘cool’ brands like Nike or Coca-Cola. Even relatively mundane household cleaning brands can create social media buzz- as shown by this 2011 campaign from Dettol in China that targeted mothers.

Continue reading "Dettol boosts spray sales 86% in China via mums' word of mouth " »

Honey Maid turns social media hate into love with diverse family campaign »

Honey Maid courted controversy in the US with a campaign celebrating the diversity of modern families. This case study looks at how the Mondelez-owned cracker brand turned social media backlash into something much more positive… getting over 11 million YouTube views in the process.

Continue reading "Honey Maid turns social media hate into love with diverse family campaign" »

FMCG case study: How a cheese spread became part of a school curriculum »

Back in 2012, Bel Group's popular cheese spread Picon wanted to revamp its brand promise of 'spreading happiness' across Lebanon. This case study looks at how the FMCG brand’s civic activism programme became part of the country’s school curriculum via some smart digital marketing.

Continue reading "FMCG case study: How a cheese spread became part of a school curriculum" »

Case study: Smart Balance seasonal e-cards get 112% boost in traffic »

In the space of four years, Smart Balance managed to grow its US market share by 14%, giving power brands such as Country Crock and I Can't Believe It's Not Butter! something to worry about. This case study looks at how the health food brand made smart use of digital platforms, culminating in this years' s Valentine’s e-cards promotion that boosted subscriptions 14% in the process.

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Continue reading "Case study: Smart Balance seasonal e-cards get 112% boost in traffic" »

Milkmen go mobile: DairyCrest debuts mobile optimised site »

milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site.Customers were able to use their smartphones to set up and manage the delivery of their daily essentials.

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Food for thoughts: SSP links till receipts to digital surveys »

Food outlet operator SSP, the company behind Starbucks and Upper Crust, partnered with eDigitalResearch to listen to customers around the world and improve the customer experience. This case study looks at how the firm streamlined its customer feedback process while seeing a tangible return on in its customer relationship management investment.

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L’Oreal gets salons on side for Facebook campaign »

For a hair brand, getting a product recommended by hair salons is a major boost- and linking till data to social media campaigns is even more valuable. With this in mind, L’Oréal granted more than 5,000 salons in the US with access to the Buddy Media Social marketing suite, to enhance their Facebook Pages and allow L’Oréal to measure social success and improve content pages.

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Social media case study: Volkswagen ‘People’s Car Project’ wins fans in China »

In German, Volkswagen literally translates as "People's Car". To boost its brand in one if the largest and most competitive markets, the car maker started a novel social media campaign in China that let people create and vote for their favourite car designs. This case study looks at how Volkswagen managed to generate 33 million website visits and over 200,000 car designs, extending a year-long campaign into a long running project.

Continue reading "Social media case study: Volkswagen ‘People’s Car Project’ wins fans in China" »

Going viral the B2B way: Sungard prepares IT managers for Zombie Apocalypse »

Filling in an online registration form is possibly the most tedious online activity- so how can brands make their customer retention campaigns more fun? IT firm Sungard had the answer: zombies. This case study looks at how a novel approach to selling an Enterprise Disaster Recovery Plan boosted customer reactivations.

Continue reading "Going viral the B2B way: Sungard prepares IT managers for Zombie Apocalypse" »

Maersk social success: How a shipping firm became more popular than Disney on Facebook »

A B2B shipping firm doesn’t sound like the most exciting social media brand in the world, but back in 2012, Maersk caught the attention of many (including Facebook itself) after it managed to generate tidal waves of traffic by spinning mundane overseas haulage journeys into tales of high seas adventure. This case study looks at how the firm used a raft of social media platforms to engage with customers… eventually generating more engagement on its Facebook than Disney.

Continue reading "Maersk social success: How a shipping firm became more popular than Disney on Facebook" »

Social CRM case study: How Bosch learned to target select trades on Facebook »

Back in 2010, Bosch had a problem- it had two thriving B2B social media platforms but couldn’t determine which manual trades preferred Facebook and which ones visited its bespoke community ‘Bob’. This case study looks at how the electronic tool maker used CRM software to better understand its diverse audience behaviour and market to select trades more efficiently on the right social media channel.

Read this slide presentation explaining how the CRM process worked below:

Continue reading "Social CRM case study: How Bosch learned to target select trades on Facebook" »

Search case study: AdWords helps improve order rate at butchers by 50% »

Scottish butcher’s Macbeths revamped its keyword strategy last summer and saw a large jump in our sales and ROI, increasing order rate by 50% in one year. This case study looks at how a local business can use paid search to beef up both sales and customer numbers.


Continue reading "Search case study: AdWords helps improve order rate at butchers by 50%" »

Search case study: Photobox gets better search ROI with Bing Ads »

In May 2013, Photobox worked with Bing ads to boost the online digital photo service’s online presence. This case study looks at how the firm achieved 25% lower costs than expected- boosting efficiency and winning customers as a result.

Continue reading "Search case study: Photobox gets better search ROI with Bing Ads" »

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