Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Search marketing case study: Washington Wizards boost ticket sales 72% with AdWords »

The Washington Wizards surprised everyone during the 2013–2014 NBA season by making the playoffs for the first time in five years. To capitalize on the team's success, the Wizards' owners, Monumental Sports & Entertainment, looked to grow ticket sales and attract new fans in the mid-Atlantic region. To do so, it used AdWords ad extensions and focused its ticket pricing strategy on the most engaged AdWords campaigns. The final score? Its overall return on ad spend for the 2013-2014 season jumped 293% and 72% of ticket purchases via AdWords come from new fans.

Washington Wizards reserves

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Brazil case study: Mondelēz boosts Brazil product launches with smarter search marketing »

Mondelēz International, a snacking powerhouse consisting of brands such as Oreo, Nabisco and Cadbury, wanted to measure the marketing effectiveness of two new product launches in Brazil: belVita and Trident Unlimited. To do so, it embraced Google's Brand Lift solution, which revealed valuable insights into the campaigns' viewer retention rates, target audiences and frequency caps. Based on the findings, Mondelez adjusted its targeting and its creative to reach a 15% view-through rate.

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How Turkish Airlines reached 100m potential customers with selfies »

In a wildly popular commercial for Turkish Airlines, two of sports" greatest stars-Kobe Bryant and Lionel Messi-vie for the attention of one starstruck kid. Following on its success, the company created a new YouTube ad called "Kobe vs. Messi: The Selfie Shootout" to continue increasing brand awareness in Europe, North America, the Middle East and the Far East. The spot was another huge success: It became one of the fastest spreading commercials on YouTube, with 77 million views in just one week, and was one of the most popular ads of 2013.


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Fake marketing case study: The most epic Super Bowl commercial that Newcastle Ale didn’t make »

Brown Ale brand Newcastle in the USA couldn’t afford to advertise in the 2014 Super Bowl and even if they did have the budget, an exclusive deal with Anheuser-Busch InBev would have prevented them from securing any airtime during the big game anyway. As creating a TV commercial was out of the question, Newcastle ran a marketing campaign around the TV commercial they would have made – “If we made it.” The brewer punched above its weight with the campaign generating a greater buzz than the richer and legitimate sponsors of the game.


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Street View turns into catwalk with #FashionStreetView »

Chinese fashion brand Me&City used Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. This case study shows how, with zero media investment and minimal paid media, the brand managed to sell out its product line in a fortnight.

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Finance case study: #TDThanksYou becomes Canada's biggest YouTube ad »

TD Canada Trust created the country's most successful YouTube ad of 2014. As a result, it increased brand affinity and touched customers at home and abroad with a heartfelt campaign that is the envy of brand managers globally. What is the secret to the #TDThanksYou campaign success? This case study looks at how the bank won over customers by offering authenticity and genuine choice through a strong paid, owned and earned media strategy.

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Mobile CRM case study: How Paribas used push notifications to boost mobile presence »

With a presence in 75 countries and nearly 200,000 employees worldwide, BNP Paribas is a major bank in the euro zone and the fourth largest bank in the world.This case study looks at how the bank used a multi-channel approach with a dedicated banking app that boosted its customer ratings by 60%.

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Reactive marketing case study: How brands welcomed Princess Charlotte »

As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.

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Facebook marketing case study: Toyota gets satisfied hybrid car owners to do the selling for them »

In Norway, Toyota Hybrid drivers are the most satisfied car owners. Toyota decided to capitalise on this and let hybrid owners’ help with marketing and recruit new buyers.


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Facebook case study: Femina lets women of India write for magazine via social media »

Women’s magazine Femina India used Facebook as a platform to create India’s first crowd-sourced magazine issue giving women the opportunity to express themselves.

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Ford lets Facebook fans customise Mustang »

Ford and its agency, Team Detroit, launched the Customizer in 2011 and generated more than a million personalized vehicles. A year later, they moved beyond the microsite and into the full capabilities of the Facebook platform. This campaign is a prime example of a brand leveraging Facebook to its fullest potential.

Mustang Customizer 2013 from Michigan Motion Buds on Vimeo.


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Nigeria case study: Shopping giant Konga boosts sales with mobile and SEO drive »

In 2014, Nigeria’s largest shopping website, Konga worked with agency 7thingsmedia to grow their business through innovative mobile, display, paid and organic search campaigns. This case study looks at how the firm enjoyed a huge revenue boost.


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South Africa case study: Savanna Beer reaches 20m people with Facebook-centric campaign »

To mark Valentine’s Day, Savanna Beer turned to Facebook to let fans hire ‘Savanagram’ personal messages for their loved ones. The campaign grew the beer brands social media base and reached over 20 million people.

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Beach Body wars: Controversial posters spark social media backlash »

A London poster ad featuring a bikini-clad model next to the words "Are you beach body ready?" has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. This case study looks at the one of the most controversial ads on the year and asks whether there really is no such thing as bad publicity…

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Netherlands case study: Oreo ‘snack hacks’ wins over millennials on Twitter »

Oreo noticed that in the Netherlands its American cookies were popular with millennials. In order to capitalise on this and engage with its fans, Oreo launched a campaign on Twitter giving millennials tips on how Oreos can hack recipes to make them better.

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Twitter case study: Tommy Hilfiger hashtag takes fashion show global »

To make its brand accessible to a wider audience at New York Fashion Week (#NYFW) Tommy Hilfiger used Twitter to enable everyone to view the Spring / Summer 2015 runway show through a new lens. The innovative social media campaign made the show more accessible and increased engagement with a wider audience.

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Twitter case study: Golden Lady links TV to social to amplify message »

As Italian hosiery brand Golden lady launched a new range of tights, the brand was keen to run a high-impact campaign across Italy to raise brand awareness, encourage engagement and expand its social media reach.

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Creative marketing case study: Expedia ‘Travel Yourself Interesting’ shows value of expensive holidays »

Expedia created online travel. But intense competition and the rise of price-comparison sites were leading to a decline in value, profitability and loyalty as more and more people turned to search engines to find ‘cheap holidays.’ In order to reposition itself in the market, Expedia created an ad campaign that focused on human nature and reminded people that travel is a valuable investment rather than a cost to be minimised.


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Facebook case study: Nescafe shows social power of a coffee with global experiment »

Everyone has Facebook friends that we barely know in real life- but can a real cup of coffee bring us closer together? Nestle challenged a Facebook user with 1,200 Facebook friends to meet as many of them as possible over a two-month period- surprising them with two cups of coffee and film their reactions and conversations. This case study looks at how the coffee brand got 8 million views with a unique social experiment that put the brand at the heart of the story.

Nescafe Really Friends 2min from Charlotte Buisson on Vimeo.

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The five best Instagram Carousel ads (so far) »

Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.

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5 examples of how Twitter marketing can turn browsers into buyers »

How can marketers go beyond engagements and ensure social media fans go on to make a purchase? This case study looks at 5 companies that used Twitter to convert consumers.

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Social issues case study: How brands are taking a stance (and winning fans) with LGBT advertising »

Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.

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CRM case study: Carling promises ‘Brighton or Barbados’ holidays to build customer database »

Carling is the latest brand to push hard into the CRM space with an aggressive database building campaign, offering holidays for an upcoming bank holiday weekend in the UK. The campaign aimed to increase the drinks brand’s database of opted-in valid customers, al;ongside building brand equity, associating Carling with holiday weekends and giving people great experiences. This case study looks at how the ambitious campaign attracted much attention- but not always for the right reasons.

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YouTube case study: Android encourages viewers to skip ad (and gets people to watch whole 7 minutes) »

How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See why it’s our video viral of the week below…

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From Old Spice to First Kiss: Iconic ads moments on YouTube »

To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.

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