Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Ecommerce case study: Under Armour revamps shopping with Google insights »

Sportswear brand Under Armour had 16,000 items are advertised on Google Shopping and invested in campaign optimisation to increase visibility and improve insights into its ecommerce operations.

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Continue reading "Ecommerce case study: Under Armour revamps shopping with Google insights" »

Now 61 reaches 3m people with Snap Ads ‘deep links’ »

Now That’s What I Call Music! turned to Snapchat when it looked to promote its 61st edition of the iconic Now! series.

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Continue reading "Now 61 reaches 3m people with Snap Ads ‘deep links’ " »

How Clean & Clear got 40 million views with Snap Ads »

Clean & Clear used Snapchat filters across US schools to create a positive message for teens to use its products. This case study looks at how the skincare brand achieved 7% lift in brand favourability with a smart social media campaign.

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Continue reading "How Clean & Clear got 40 million views with Snap Ads" »

App marketing case study: Nestlé gets 3% click-through on King games »

Candy Crush-owner King tested a new advertising platform with Double Click to boost in-app ads. This case study looks at how FMCG giant Nestle created a ‘value exchange’ within mobile games to get player’s attention.

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Eyewear brand boosts engagement with Facebook ‘collections’ format »

For its 2017 collaboration with Spanish clothing brand El Ganso, the eyewear brand Hawkers tested the collection ad format against photo ads, and found that the collection format boosted engagement by 86% and return on ad spend by 51%.

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Portakalbahcem drives fruit sales with Facebook pixel and carousel ads »

Online fruit seller Portakalbahcem.com s used the carousel ad format and the Facebook pixel to retarget customers and drive sales of fresh citrus fruits from its family garden—resulting in a 35% increase in turnover from the same month the previous year.

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Continue reading "Portakalbahcem drives fruit sales with Facebook pixel and carousel ads" »

Facebook case study: Milka builds brand awareness with targeted Mother’s Day video ads »

Popular chocolate brand Milka used targeted video ads for a Czech Republic Mother’s Day campaign that increased ad recall by 7 points.

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Mobile case study: Kontor Records creates ‘Office Turntable’ »

Record company Kontor used analogue and digital experience to achieve 71% activation with smart use of QR codes.


Continue reading "Mobile case study: Kontor Records creates ‘Office Turntable’" »

Analytics case study: Chick fil-A visual A/B testing boosts mobile payments »

Chick fil-A has a transactional mobile app, but users were confused about the payment options due to the app’s layout. This case study looks at how the US fast food giant leveraged Taplytics to enable mobile commerce and reduce customer payment option complaints.

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Continue reading "Analytics case study: Chick fil-A visual A/B testing boosts mobile payments" »

Instagram case study: UBI Banca wins over millennials »

Italy’s UBI Banca captured millennials’ attention when it promoted its instalment credit card using ads in Instagram Stories, resulting in more than 300 direct enquiries in 3 weeks.

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Continue reading "Instagram case study: UBI Banca wins over millennials " »

Instagram case study: SK-II tests newsfeed ads for optimal ROI »

Running ads in Instagram Stories in addition to mobile video ads in Instagram and Facebook News Feed helped the skincare brand SK-II achieve an incremental 13-points of ad recall.

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Continue reading "Instagram case study: SK-II tests newsfeed ads for optimal ROI" »

Search case study: How Johnson & Johnson cut cost per unique user by 21% »

Beauty brand Le Petit Marseillais recently launched its new range of shower gels, Les P’tits Bonheurs. With the product’s ability to appeal to the senses, Johnson & Johnson France invested heavily in immersive video content to support the launch and create awareness. This case study looks at how a smart search and YouTube campaign saw a 21% improvement in cost per unique user.

Continue reading "Search case study: How Johnson & Johnson cut cost per unique user by 21%" »

Chatbot case study: KLM boosts customer interactions 40% with Facebook messenger »

KLM added Messenger as a new entry point for customers to ask questions and receive flight information, including boarding passes. The case study looks at how the adoption of AI chatbots helped the airline giant achieve a 40% increase in customer interactions.


Continue reading "Chatbot case study: KLM boosts customer interactions 40% with Facebook messenger" »

Paid search remarketing case study: Vodafone and Microsoft »

Vodafone worked with Bing to help the telecoms brand drive innovation, improve their search strategy and increase customer acquisition. This case study looks at how the mobile network got 20% increase in its click-through rate and saw a 27% reduction in its cost per click year on year.

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Continue reading "Paid search remarketing case study: Vodafone and Microsoft " »

Adobe creates Photoshop Halloween murder mystery »

To celebrate All Hallows’ Eve, Adobe hosted a little murder mystery challenge for Photoshop users on its Photoshop Facebook page. This case study looks at how the campaign resulted in over 4.8 million impressions and 22k Photoshop downloads of the game.


Adobe Photoshop: Murder Mystery Case Study (full edit) from Edelman West on Vimeo.


Continue reading "Adobe creates Photoshop Halloween murder mystery" »

Twitter case study: Simple Skincare promotes makeup removal on Halloween night »

Leveraging the popularity of the Harley Quinn costume during 2016, Simple showed tweeters how easy it is to remove all the Halloween makeup with their product.

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Continue reading "Twitter case study: Simple Skincare promotes makeup removal on Halloween night" »

Viral marketing case study: Pepsi Max creates monster mirror stunt »

For Halloween 2014, Cinemagoers at the Odeon Bayswater in London were given a shock in the venue's toilets as their appearances in mirrors were morphed to look like a Halloween clown. This case study looks at how Pepsi Max made smart use of augmented reality and social media to get the most out of a scary stunt.


Continue reading "Viral marketing case study: Pepsi Max creates monster mirror stunt" »

Email fail: Amazon mistakenly sends baby registry emails »

In September 2017, Amazon mistakenly sent out some very confusing emails, telling a large number of customers that someone had bought an item off their baby registry. This case study looks at how even the largest digital giants can make glaring customer data errors.

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Continue reading "Email fail: Amazon mistakenly sends baby registry emails" »

Whiskas creates Kitten Kollege on YouTube »

Whiskas wanted to expand its influence to the kitten category, so its agency partners produced a one-of-a-kind YouTube series, with data informing every step of development. The campaign drove 39m total views and a 47% lift in ad recall for Whiskas.


Continue reading "Whiskas creates Kitten Kollege on YouTube" »

Bensons for Beds works out digital’s impact on in-store sales »

Despite being a multi-channel retailer, Bensons for Beds historically only measured the effects of online marketing on online sales. With no way of assessing the impact of digital activities on in-store sales, it wasn’t possible to accurately calculate the return on digital ad spend and to subsequently optimise marketing budget.

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Castorama's 'Magic Wallpaper' creates interactive bedtime story »

French home improvement retailer Castorama came up with a fabulous idea for kids' bedrooms: interactive wallpaper that you can scan to find a bedtime story.


Continue reading "Castorama's 'Magic Wallpaper' creates interactive bedtime story" »

Mobile case study: Quest to Legoland turns car journey into adventure for kids »

In the summer of 2016, Legoland launched a location-based GPS adventure for kids to keep the whole car happy on road trips to the theme park in Florida.


Quest to LEGOLAND: Case Study "Storytelling" from EVERETT CHING on Vimeo.


Continue reading "Mobile case study: Quest to Legoland turns car journey into adventure for kids" »

Direct Line ‘Fleetlights’ creates brand love with drones »

Direct Line positioned itself as an insurance firm that went beyond the norm with a fleet of drones that could light the way for drivers on dangerous unlit roads at night.

Continue reading "Direct Line ‘Fleetlights’ creates brand love with drones" »

Nike creates “Unlimited Stadium” above Manila »

Nike created a high-tech running track over a city block in Manila, Philippines, during the 2016 Olympic Games, where runners could engage in a virtual race against avatars of themselves.


NIKE “Unlimited Stadium” from PrettyGreen on Vimeo.

Continue reading "Nike creates “Unlimited Stadium” above Manila" »

Charity case study: “Love Story written by a murderer” tackles domestic violence »

A women’s charity in Peru took a novel approach to highlight the dangers of domestic abuse, recruiting one of the country’s biggest music stars to record a song written by a murderer before for killed his partner.


Continue reading "Charity case study: “Love Story written by a murderer” tackles domestic violence" »

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