Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Coca-Cola targets millennials with CokeTV YouTube channel »

Coca-Cola has created popular YouTube channels in Europe, working with popular YouTube vloggers to take its CokeTV channel to the UK, Germany, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.


Continue reading "Coca-Cola targets millennials with CokeTV YouTube channel" »

Pokemon Go: Five examples of brands catching augmented reality craze »

Pokemon Go! hasn't revealed official sponsorship formats yet, but that hasn't stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze...

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McDonald’s fail: Name your own burger site attracts tasteless creations »

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site. This case study loos tat the social media fail...

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Snickers gets YouTubers to post terrible videos when hungry »

In another fun take on the brand’s slogan, Snickers got famous YouTubers to post bad videos showing how hunger can affect performance.


Snickers - Twitch from Sei Rey Ho on Vimeo.


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Cannes Lions case study: ‘The Swedish Number’ lets world call a random Swede »

In 2016, the Swedish Tourist Association (STF) launched “The Swedish Number” with support from Intelecom. The campaign let “people from all over the world to speak to a randomly selected Swede about anything…


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App case study: ASB bank Digital piggybank for kids »

ASB, one of the leading banks in New Zealand developed a modern spin on the classic moneybox will help make saving magic again. This case study looks at how the Australian firm brought the piggybank into the 21st century.


Continue reading "App case study: ASB bank Digital piggybank for kids" »

Social media case study: Taco Bell creates 600 gifs to celebrate new emoji »

In June 2015, the Unicode Consortium added a taco emoji, following a Change.org petition from Taco Bell. To celebrate its ‘victory’ the fast food chain created 600 animated gifs


Taco Emoji Engine Case Study from Matthew McLelland on Vimeo.


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Virtual reality case study: New York Times takes news to a new generation »

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

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Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery »

Forget John Lewis - the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.


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Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video »

UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity).


Continue reading "Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video" »

Cannes case Study: Ariel washing powder gets dads to #sharetheload »

This social media video for Ariel washing Powder was hailed by Facebook's Sheryl Sandberg as “one of the most powerful” she'd ever seen. The Indian ad campaign encouraged men to do their fair share of housework.


Continue reading "Cannes case Study: Ariel washing powder gets dads to #sharetheload" »

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views »

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.


Continue reading "Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views" »

Kraft Mac & Cheese reaches 2 million with Snapchat Sponsored Lenses »

Snapchat and Kraft Macaroni & Cheese partnered to create a playful Lens to take Snapchatters back to their childhood, getting a 13% lift in purchase intent for the food brand, reaching 20 million people.

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Snapchat case study: Gatorade breaks records with Sponsored Lens »

Gatorade made a big splash on Super Bowl Sunday with a Snapchat Sponsored Lens a “sponsored lens” for Snapchat that received a record number of views for the ad product.




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Switch from TV and banners to Facebook boosts sales for Fjordland »

Switching from TV and banner ads to a Facebook-only Christmas campaign helped Norwegian food brand Fjordland significantly increase website traffic and sales with just one-third of the budget.

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Continue reading "Switch from TV and banners to Facebook boosts sales for Fjordland" »

Pinterest case study: Bank of America engages millennial savers »

Bank of America created Better Money Habits (BMH), an online resource to help people understand their money. The site is open to anyone, with a focus on those just starting out – millennials. With the help of Promoted Pins, BMH content reached nearly 6 million people in less than 5 months and generated more than 29,000 saves.

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Video marketing case study: How BMW created the most watched Canadian car brand film ever »

To generate hype for its latest car series, BMW turned to programmatic and digital media to reach the right people at the right time. This case study looks at how the auto brand managed to generate over 5 million YouTube views in a short span of time through smart, well-timed targeting.


Continue reading "Video marketing case study: How BMW created the most watched Canadian car brand film ever" »

Cadbury’s Crunchie spends half of digital ad budget on Snapchat lenses »

At a cost ranging between $100,000 up to $750,000 for 24-hour, Snapchat Lenses are the most premium add to buy on the app. But is it worth it? Cadbury’s recently bet half its brand ad budget on the format for Crunchie’s 'Obey your Mouth' campaign to find out…

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Email case study: Detroit Pistons sends self-updating emails to fan’s inboxes »

This NBA season the Detroit Pistons made innovative use of dynamic emails to keep fans up to date with the latest basketball scores. This case study looks at how the US basketball team got a 49% increase in mobile engagement with live updating emails.

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Email case study: Closet London gets 50 times more conversions through personalisation »

Fashion brand Closet London saw a major uplift in revenue and conversion rates as a result of implementing a personalised email strategy with Bronto Software, getting a 2900% increase in email based revenue alone.

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Snapchat case study: Burger King ‘grills’ competitors with lenses competition »

Burger King launched on Snapchat in Argentina with a novel campaign that encouraged users to ‘flame grill’ competitor’s burgers. This case study looks at how the smart interactive approach to a new platform earned the fast good chain 4.1 million new fans.

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Mobile case study: Neutrogena sun activated advertising »

Neutrogena wanted to advertise its new Beach Defense sunscreen during sunny days, but didn’t want to limit its media to weather forecast apps. By combining weather- and location-based technology, the brand automatically activated its ads based on real-time UV conditions and distance from Neutrogena retailers to create a relevant, engaging campaign that drove awareness and sales.


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Instagram case study: Men’s grooming brand boosts sales 14 times over with smart targeting »

US-based men’s grooming brand USTRAA developed streamlined, Instagram-worthy creative for its carousel ads to promote its shaving line to its target audience. This case study looks at how the brand made smart use of targeting with its hip, sexy image to boost sales 14 times over.

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Mobile case study: Location data gives BMW UK the edge »

Global auto manufacturer BMW which recently celebrated its 100th birthday, embracing marketing innovations by forming partnerships with brands like xAd and Amplifi using location-based technology to reach desired audiences with the right content, at the right time, in the right place. This case study looks at how the car maker used a location-based marketing campaign to drive sales of its 7 Series.


xAd Showcase BMW X-RAY from xAd Design on Vimeo.


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Website optimisation case study: M&S gets 6% sales boost through personalisation »

Webtrends Optimize helped Marks & Spencer to achieve a 6% improvement in sales through the delivery of personalised-website experience to returning customers.

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