Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Social media case study: Wendy's challenges teen to get 18m retweets for free nuggets »

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

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Search case study: Purplebricks boosts performance via attribution and smart bidding »

With paid search a key channel in generating leads for their hybrid estate agency, Purplebricks look for every opportunity to push their budgets further in search of conversions.

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ACR turns Street View into driving test training game »

The Automobile Club of Romania (ACR) created Street View Test, the first practice driving test created using Google Street View. Students get to "drive" on the streets of Bucharest while answering multiple choice questions, generating 7,000 tests taken in just 10 days.

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Virtual reality case study: Google puts 360 video to the test »

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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VR case study: School of Rock hits the stage with 360° YouTube Video »

School of Rock was ready to rock out on Broadway; all it needed was a platform to give fans a taste of the show. A 360° YouTube video reaching one million views in three days was just the ticket.

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Mobile marketing case study: How Tusker celebrated national sporting achievements and increased sales to a five year high »

Brandtone partnered with beer brand Tusker to create the first mobile campaign of its kind to engage Kenyan consumers through mobile to help drive sales, increase brand loyalty and build an opt-in database of consumers who could be communicated with into the future.


Continue reading "Mobile marketing case study: How Tusker celebrated national sporting achievements and increased sales to a five year high " »

Mobile case study: O2 boosts store footfall with location-based campaign »

Yahoo and Statiq’s first mobile location campaign for O2 increased store footfall by 2.3x for customers exposed to advertising.

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Social media case study: Aussie Hair puts user generated images into marketing campaign »

P&G brand Aussie Hair opted for a new kind of content format that called Content in Motion from ad tech firm Olapic. This case study looks at how the P&G brand got a a 33% increase in engagement on social posts.

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Mobile marketing case study: L’Oréal fulfils consumer needs and boosts sales with Make-Up Genius app »

L'Oréal Make-Up Genius taps into women´s desires to experiment and play with make-up, and their quest for the perfect selfie. L’Oréal placed beauty at the heart of the mobile device using rich consumer insight and fulfilling a genuine customer need, creating real value.


Continue reading "Mobile marketing case study: L’Oréal fulfils consumer needs and boosts sales with Make-Up Genius app" »

LINE ChatBot case study: Knorr Auntie reply »

Foods brand Knorr in Thailand, leveraged ChatBot technology on popular social media and messaging platform LINE to inspire local mothers to cook more at home and increase the usage of Knorr products in their recipes.

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Ecommerce case study: Ted Baker turns catalogue into spy film »

An inventive use of mobile voice search and TrueView Shoppable Videos on YouTube brought Ted Baker’s campaign to life, turning regular clothing catalogue into a cinematic espionage movie.

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KitKat and YouTube create real life “Crossy Road” »

KitKat was looking for ways to engage the gaming community and encourage them to turn to the brand for snacking during breaks. Working with JWT London and Google, KitKat developed a concept that gave them a way to talk to gamers directly in gamer language.

Continue reading "KitKat and YouTube create real life “Crossy Road”" »

Snapchat case study: Bud Light combines Snapchat with SXSW festival »

With Bud Light’s redesign and new visual identity out in-market, the party was on, and Snapchatters were invited.

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Instagram case study: Harley Davidson uses carousel cartoons to win over adventurous Australians »

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

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Video case study: “Rings” horror stunt terrifies late night TV shoppers (and gets 250m views) »

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

Continue reading "Video case study: “Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)" »

Twitter fail: How London Dungeon created a social media horror story »

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

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Continue reading "Twitter fail: How London Dungeon created a social media horror story" »

Digital marketing and Fashion: How brands and influencers use London Fashion Week »

London Fashion Week 2017 was a major evejnt in the fashion industry, with designers and influencers flocking to social media. Socialbakers looks at the Instagram stats...

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Valentine's day: Top 10 brands on social media »

For Valentine's Day 2017, Kylie Cosmetics and Jetstar Asia generated most social media buzz, according to new data from Socialbakers.

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Pintest case study: Allrecipes boosts engagement with ‘Save’ button »

Ahead of the festive season, digital food brand Allrecipes added a Save button on each Pinterest recipe page after noticing a big surge in referral traffic from the site. This case study looks at how the digital food brand boosted clicks by 900% in just 3 months on the social bookmarking site.

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Twitter case study: Restaurant finds success with local campaign »

Restaurant chain Poncho 8 used Twitter location techniques to create awareness around a new location.

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Facebook case study: Iglo brings a food tradition back to life »

Frozen food brand Iglo partnered with Facebook to reach a wide audience with personalised creative, which strengthened emotional bonds with consumers and revitalised an old tradition: eating fish on Fridays.

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Hostelworld boosts efficiency with Dynamic Search Ads »

Hostelworld used Dynamic Search Ads (DSA) to plug gaps in their regular keyword-driven campaigns, and achieve maximum coverage of long-tail traffic. This case study looks at how the hostel brand saw conversions rise 13x year-on-year, with conversion rates 6x higher and CPCs 30% lower than those achieved by generic keyword campaigns.

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Search case study: Vodafone ‘Structured Snippets” boosts search CTR 100% »

Vodafone used structured snippets in Google AdWords to improve ad relevancy, sees click-through rate increases of up to 100%.

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YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen »

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

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Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political »

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

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Continue reading "Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political" »

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