Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Video case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger »

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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Continue reading "Video case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger" »

PO Cruises optimises mobile experience »

Cunard and P&O Cruises, pioneers of world cruising, partner with Monetate to optimise the mobile checkout process and transform the customer experience.

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Continue reading "PO Cruises optimises mobile experience" »

Hackett boosts online customer service with StoreForce »

Upmarket clothes retailer Hackett used StoreForce Workforce Management Plus)platform to increase sales by allowing them to maximise the effectiveness of its sales team.

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Heinz lets shoppers ‘eat’ their Instagram posts »

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

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Continue reading "Heinz lets shoppers ‘eat’ their Instagram posts" »

Snapchat case study: How Paris turned Millennials into ambassadors for the city »

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

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Search case study: DS Automobiles drives leads up and costs down »

Premium brand DS Automobiles worked with Bing Ads and using Remarketing in Paid Search to drive leads up and costs down.

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Mobile case study: Gordon’s Gin taps into train data to quench commuter’s thirst »

Gordon’s Gin created a campaign that triggered messages to commuters only when their train was delayed. Using telco data combined with engaging messaging, the brand was able to prompt 21% of targeted commuters travelling after 1pm to buy a can of their pre-mixed Gordon’s Gin & Tonic.

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Continue reading "Mobile case study: Gordon’s Gin taps into train data to quench commuter’s thirst" »

Birchbox uses Instagram Stories to turn inspiration into action »

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

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Instagram case study: OGX beauty brand reaches millennials with global strategy »

OGX tailored its marketing campaigns to reach a larger global audience and quickly optimise local campaigns. This case study looks at how the haircare brand reached over 60% of millennial women in the US, UK, Australia, Germany and Canada.

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Continue reading "Instagram case study: OGX beauty brand reaches millennials with global strategy" »

Activia reaches 3m in Italy with Instagram Stories »

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

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Continue reading "Activia reaches 3m in Italy with Instagram Stories" »

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk »

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). This extended case study puts together some of the best hoaxes from 2018.

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Continue reading "April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk" »

Mobile case study: Vodafone tackles stuttering with rap app »

Vodafone, in collaboration with DDB & Tribal Amsterdam, the Dutch Stuttering Federation (NFS) and stutter ambassador singer Sanne Hans, has developed an app called ‘Get The Flow’ that helps children to speak more fluently by using specially created rap exercises.

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Continue reading "Mobile case study: Vodafone tackles stuttering with rap app" »

Video case study: Lynx answers Guys’ most-searched questions about being a man »

Is it ok for guys to…be the little spoon? Cry? Wear pink? By studying the questions people ask Google, Unilever’s LYNX saw an opportunity to empower young men to be just who they should be—themselves. LYNX and 72andSunny’s YouTube campaign answered some burning questions and helped redefine what it means to be a man.

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Continue reading "Video case study: Lynx answers Guys’ most-searched questions about being a man" »

Allied Irish Banks brings Gaelic Football to millions of new fans on YouTube »

As sponsor of the GAA Football Championship, AIB set itself the goal of becoming the most admired sponsor in sport in Ireland in the summer of 2017. The brand had to compete against dozens of Gaelic football sponsorships, as well as sponsorships around massive events like the Lions Tour and the Irish FIFA World Cup campaign. What’s more, they needed a way to raise Gaelic football’s status – an amateur sport played at a professional level – to a much wider audience.

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Continue reading "Allied Irish Banks brings Gaelic Football to millions of new fans on YouTube" »

HelloFresh boosts conversions 10% with Google Attribution »

With bids for channel and device-attribution attributed values in AdWords, HelloFresh managed to increase conversions by 10%. At the same time, the cost per capita (CPA) was reduced by 6%. Overall, HelloFresh gained a better understanding of the entire customer journey, which is used to optimise budgets, bids, and keywords.

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Continue reading "HelloFresh boosts conversions 10% with Google Attribution" »

Maggi web series reaches 2 million Snapchatters »

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

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Continue reading "Maggi web series reaches 2 million Snapchatters" »

KFC Zinger boosts store visits with Snapchat space stunt »

This summer, Kentucky Fried Chicken followed through with one of its boldest ideas to date: launching its new Zinger fried chicken sandwich into space. KFC looked to complement the stunt with a campaign that would generate awareness for the Zinger sandwiches, as well as drive visits to their restaurants among 18 to 34 year olds.

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Continue reading "KFC Zinger boosts store visits with Snapchat space stunt" »

Snapchat case study: Adidas drives 18% boost in store visits »

Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits.

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Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal) »

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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Continue reading "Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)" »

Santander uses cross-screen tactics to engage audience »

Santander partnered with Google to become the first European finance brand to use YouTube’s latest targeting options in an innovative approach to launching its new brand positioning.

Continue reading "Santander uses cross-screen tactics to engage audience" »

L'Oréal delivers precision marketing through DoubleClick »

DoubleClick helped L’Oreal to understand the entire customer journey across all publishers and channels


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Search case study: Dulux proves AdWords ROI is 9:1 »

Dulux wanted to understand the true impact of AdWords in driving people to physical stores. This case study looks at how the paint retailer used Google AdWords to boost return on investment.

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Continue reading "Search case study: Dulux proves AdWords ROI is 9:1 " »

Rama relaunches South African margarine brand with Facebook video ads »

Unilever margarine brand Rama used Facebook for the first time for a campaign to relaunch its brand in South Africa, and successfully increased ad recall by 20 points.

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Continue reading "Rama relaunches South African margarine brand with Facebook video ads" »

Femibion uses Facebook to support product sampling campaign »

German health brand Femibion used Facebook lead ads to efficiently deliver product samples to potential customers, with a conversion rate of 35%.

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Continue reading "Femibion uses Facebook to support product sampling campaign" »

Listerine targets youngsters for Ramadan with Facebook ads »

Johnson & Johnson’s mouthwash brand Listerine used Facebook video ads to drive education and awareness about the benefits of mouthwash and its new miswak formula during the Ramadan period.

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Continue reading "Listerine targets youngsters for Ramadan with Facebook ads" »

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