Digital marketing industry case study library

Industry case studies for Digital Training Academy courses

Our training is fuelled by best practice from brands that have achieved excellence in digital marketing, digital strategy and digital media. Agencies from any country can submit case studies for the Digital Training Academy to consider.

On this page you'll find a few of the digital marketing case studies we've recently accepted and we hope you enjoy learning from them. Each represents an aspect of best practice we've found useful when teaching digital marketing, and if you're joining us for a Digital Training Academy, then ask about case studies in your sector.



Submit your digital marketing case studies

Digital Case StudiesYou can do this online through our online submission form or by email. If you'd like to submit examples of your work then email them into CaseStudies@DigitalTrainingAcademy.com and after an initial review we'll be in touch if we feel they can be used to support learning goals.

There is also an online submission tool, here: http://www.digitaltrainingacademy.com/submit. By sending us a case study you agree we can use it in training, conference speeches, book chapters and reports and other media. You need to be confident you have the necessary rights and permissions from partners or clients to be able to do this. Case studies cannot be restricted to one particular course so we can only accept material which can be used in any aspect of our training. However, if youd like us to withdraw a case study at any point, then we can do this within two weeks.

Browse 1,000 case studies by marketing topic, company name or digital platform

Case StudiesHere are the most popular topics that people are currently reading: advertising; apps; automotive; brand awareness; brand equity and positioning; clothing; content marketing; design; digital marketing; ecommerce; engagement; Facebook; FMCG digital marketing; gaming and gamification; Google; healthcare and pharmaceutical; marketing; mobile marketing; MSN; purchase intent; retail; search; social media; sport; travel and tourism; Twitter; UK; USA; video; viral; YouTube

Click here to browse our entire library of case studies by topic.

Cannes Lions case study: Vodafone’s secret app gives women in Turkey a lifeline »

This year’s Grand Prix winner of the Cannes Lions 2015 Media category was Vodafone for their red light app. The secret app was disguised as a flashlight and enabled women in Turkey to ask for help when they were in danger of domestic violence.


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Cannes Lions case study: Under Armour kicks its way to the top »

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.


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Cannes Lions case study: Always gets 58m YouTube views with 'Like a Girl' »

This year’s Grand Prix winner of the Cannes Lions 2015 PR category was feminine care product brand Always (P&G) for their “Like a girl” campaign. The campaign highlights the differences in how young women, girls and boys perceive the phrase “like a girl”.


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Cannes Lions case study: Lucky Iron Fish Project boosts health in Cambodia »

The ‘Lucky iron Fish’ project aimed to tackle iron deficiency in Cambodia by encouraging people to cook with a block of iron in their saucepans. His case study looks at how the product and social media campaign improved the luck of 10,000 families in Cambodia.

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Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’ »

P&G's sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to "touch the pickle jar" and defy dated myths- winning a Cannes Lions award for its efforts.

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Cannes Lions case study: Dominos emoji pizza orders »

Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

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Cannes Lions case study: Geico wins top prize for ‘unskippable’ pre-roll ads »

All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions Grand Prix in the process.


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Marketing fail: Heinz QR codes accidentally link to ‘saucy’ porn site »

In a stark warning to brands with too many untracked website domains, Heinz was left embarrassed after a QR code on bottles of Ketchup linked to a hardcore porn site in Germany.

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Cashless payment fail: Chaos at festival as system crashes »

In a stark reminder of the perils of having a digital-only plan, a UK music festival plunged into chaos in June 2015 as its cashless payment system failed- leaving music fans unable to buy food or drink and being forced to queue for hours.

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Pre-roll case study: Medibank stops pre-roll ad-skipping with clever YouTube ad »

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

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Ecommerce case study: Luxury beauty site boosts sales by third with ‘lucky egg’ »

LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting. This case study looks at how the luxury beauty site used a gamification element to boost win customers over and boost brand presence online.

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Corporate social responsibility case study: Biocoop runs ‘Most Eco-Friendly Campaign Ever’ »

Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most eco-friendly ad ever.

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Paid search case study: How Dixons Carphone drove uplift in reach by 135% in just nine months »

Dixons Carphone, the company that owns Currys and PC World, dominates the UK market for White Goods, computing and consumer electronics. This case study looks at how the firm worked with Greenlight to optimise paid search campaigns, improving increase in reach by 135%.

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Paid search case study: How Urban Outfitters replicated its strong brand presence in the UK across the rest of Europe »

Retailer Urban Outfitters worked with agency Greenlight Digital to streamline its paid search campaigns and expand from three markets to 13 in just one year.

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Gamification case study: Nike+ saves customers from zombies (and wins their data) »

Nike+ Fuel which is available through the Nike+ app and wearing the Nike Fuelband is an example of a great game, which ensures a large number of customers stay in contact and communicate with the brand.

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Gamification case study: EE launches Glastonbury ticket treasure hunt on Twitter #Glastonburied »

Glastonbury festival is one of the biggest and most popular contemporary and performing arts festivals in the world. Each year over 130,000 tickets to the festival sell out in under an hour, making it extremely difficult to get access to the event. UK based mobile phone network EE created a game on social media platform Twitter where users could win tickets.

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Gamification case study: M&M’s eye spy pretzel »

Gamification is being used by brands to stimulate interest and increase engagement of its customers. Some brands are opting to create highly sophisticated apps that have a practical application while others like M&M’s chose to include game like aspects into a larger marketing campaign. This case study looks at how M&M’s did the latter incorporating gamification into the launch of a new flavour of sweets.

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Content marketing case study: Garnier gets 6m social shares with Vice music tour »

Back in 2013, VICE's music channel Noisey and Garnier Fructis launched a college tour in the US. This case study looks at how the hair brand married style with substance to get its core youth audience visiting in droves, enjoying 3 million video views and 6 million social shares.

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CSR case study: Edun documentary champions ethical fashion (and boosts sales 800%) »

Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla's fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in the process.

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BuzzFeed case study: Travel Nevada launches interactive road trip around the state »

Travel Nevada teamed up with BuzzFeed to create original content showcasing the vast array of attractions the state has to offer. This case study looks at how the tourist board got strong engagement from travellers and local residents alike.

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BuzzFeed case study: Taco Bell reminds users that not everything needs to be shared »

BuzzFeed’s creative team worked with Mexican fast food restaurant Taco Bell to create sponsored posts based on the theme of not sharing. With the rise of social media many people share multiple aspects of the lives and Taco Bell took advantage of this trend.

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Native content case study: MINI champions all things “not normal” »

The MINI, a small car, unique in its design is “not normal” in appearance compared to traditional cars. The car maker wanted to capitalise on the fact that it is different and created a marketing campaign around being “not normal”. MINI used the BuzzFeed platform to launch the campaign using a native content marketing strategy.

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Twitter fail: Nando's criticised for 'flirty tweets’ to female customer »

Social media is great for sending personalised messaged to customers- but what happens when brands get too personal? Nando’s recently attracted criticism after a its tweets to a female customer crossed the line from friendly to creepy- this case study looks at where they went wrong.

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Buzzfeed case study: Virgin Mobile creates ‘24/7 social newsroom’ »

Web surfers don’t click on banner ads anymore. Native advertising, advertorials, sponsored posts – quality content is the new king of marketing. This case study looks at how Virgin Mobile took this new approach the social news site Buzzfeed to create an ‘always on’ newsroom to engage the new generation of digital customers.

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Native content case study: Hidden Valley takes on ketchup with Buzzfeed push »

To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.

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