How do we train?

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Learning about internet marketing and publishing is the difference between success and failure. It’s a whole new discipline, and now at the heart of marketing communications.

We have more than 40 one day specialist courses for teaching digital marketing and media. They cover topics ranging from marketing best practice for search engines to learning about email campaigns, how marketing with blogs works to internet advertising techniques. Training can be in-company for one team, or through places on our public access programmes in the UK and around Europe. There are orientation courses for newcomers to learn the basics and advanced training for those with years of experience. Special executive Academies are designed for leadership teams, and most internet training programmes can be delivered as a strategic level (for planning the firm’s development) or at a more tactical ‘how to’ level (for immediate implementation). This page gives you more information and links.

What Digital training can do for your company

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There is a vast skills gap in the media and marketing industries. It’s holding individuals and companies back. Online can be tough; impenetrable language, constantly changing technologies or suppliers, unclear business process and evolving models for trading. And the pace means that even if you were up to speed six months ago the game will have moved on. That’s why media owners, agencies and brands asked us to set up a programme of highly focused digital training that helps firms get exactly the skills they need, right now. The Digital Training Academy have been delivered in more than 20 countries, helping thousands of marketers from more than 50 countries boost their performance. Top quality, jargon free, leading edge training to the future leaders of the media and marketing industries.

Download brochure

Which topics do we train?

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We have more than 40 courses to choose from, and a list of the most popular ones is here. See popular courses

There’s a prospectus of course titles that we regularly update, here. Download prospectus

We also supply speakers to many conferences, so if you’d like to see our trainers in action then take a look at some of the forthcoming events. Join us at a conference

In-company or public access?

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Most firms prefer the confidential nature of our in-company training because working with just one business allows us to restructure the training provision around the specific commercial issues facing the firm.

Ask an Academy Manager about which programmes are available as public access

What level of training do you need?

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Before all our in-company courses we complete a training needs analysis for the team and look at the issues that are holding people back from performing more effectively. The training is designed around these answers to ensure lessons are at the right level.

Our ‘Orientation’ Academies were created for newcomers as a conversion course to quickly learn the basics.

Advanced Academies are designed for executives with basic understanding of the discipline, maybe from working in the digital sector for a year to 18 months.

Masterclass level Academies are for experts with over 5 years experience in digital

Ask an Academy Manager about which level is right for you and your team

How do we customize our training?

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For our digital marketing coaching we build an agenda around the needs of participants. This is part of the reason our training is so highly rated and we train in so many countries. The Academy prospectus gives you the basic outline of topics and that accounts for about half of what we could cover. The rest is adjusted, tuned and added, based on the specific needs of your own firm. If you’d like us to go under a non-disclosure agreement so we can learn more about this then we can. We normally send over our training needs analysis surveys four weeks before. They ask about the level of knowledge and skills the team already have (after all, there’s no point in covering familiar ground if we can introduce something extra). From here we revise the syllabus structure, and look at other aspects we can deliver as part of the e-learning support for an Academy

Ask an Academy Manager about customizing an Academy for your organisation

Is it just one day of training?

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No. Before participants join us we send them research and exercises to get them focused on the issues and to start the learning process. They normally receive research two weeks before and the completion of the exercises feeds into the training itself.

We do the same after the day of face to face training, and depending on the programme you choose, can offer online coaching for key issues.

Ask an Academy Manager about the right training approach for your team

How are courses developed?

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Our directors have been teaching digital marketing and publishing for over a decade and each Academy is regularly updated with new ideas, models and case studies.

International editions of the Digital Training Academy are customized with national case studies and additional national speakers so take a little longer to deliver.

Ask an Academy Manager about international training