Training is the key to success in digital media and marketing. At a time of exceptional change and incredible opportunity, it's all about the people you have in your team and their ability to perform.

We've spent twelve years listening to the online industry and four years devising and refining these course structures. Now your team can benefit from thousands of hours of analysis and planning straight away. Simply email us today and find out how our Academies could change your business.

Digital Web Analytics Academy

Web Analytics 2.0: Advertising and media measurement

Learn to count, how to count it and how to use what you count. In Web Analytica Academy you'll discover why most web businesses are flying blind, failing to have the right key performance indicators in place and why many more waste energy tracking the wrong thing altogether. Find out what to trust and what to ignore. Get it right and your marketing becomes truly trackable and your KPIs really meaningful.

Digital Publishing Strategy Academy

Masterclasses for web publishers

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point in that navigation. This reveals implications for the site's business models and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

Digital Advertising Traffic Academy

Getting to grips with online ad trafficking

Designed for newcomers to the world of online ad trafficking, getting you up to speed with ad traffic processes and giving you a framework you can apply to future campaigns. This hands-on course for advertising operations teams teaches the basics of advertising trafficking and scheduling. It's an orientation to the principles and theory, and a roadmap for applying them to your workflow. You'll see how popular toolkits work them and get a clear picture of how trafficking fits into the bigger picture.

Getting to grips with search engine marketing

Independent training for digital marketers

Getting your products found online can be like asking your customers to find the proverbial needle in the haystack. Search engines are key to your business and our one day orientation gives you all the basics you need to get started in effective search engine advertising and marketing. You'll get to grips with the mechanics of search, pay-per-click advertising and the basics of search engine optimisation. It's your fast track to being able to make informed decisions about when, where, and how to harness the power of search engine advertising. It concentrates on the essential knowledge you need, gives you a framework for the future, and delivers practical tips your company can use straight away.

Digital Media Sales Academy

Getting to grips with online media sales

Strengthening your team with the knowledge about how the online markets work is key to unlocking pent-up potential. Even a great sales person can be lost in the maze of metrics, daunted by the jargon and unclear about whether the products being pitched will meet client objectives. Get the knowledge to the right level and not only does each person's productivity increase, but the whole crew comes together to deliver better results. This practical one day course will cover the basics, answer those unanswered questions and help your team pull together to sell online media effectively.

Digital Editorial & Content Academy (Orientation)

Get started in writing and producing for the web

Writing and producing for the web has a great deal in common with developing content and programming for traditional print and broadcast media, and this conversion course helps editorial teams with strong classic media experience transition into these new channels. Strengthening your team with knowledge of how online content builds audiences, and how communities and social media can boost traffic is key for in helping get the most from your assets. Video content and datafeeds can also transform the success of a website, but only when they’re part of a strong publishing strategy. Editorial teams need the knowledge about how the online environment works to help boost audiences and bring more people to your site. This academy helps existing journalists and producers get their knowledge to the right level. Not only does each person’s productivity increase, but the whole crew delivers better results. It’s hands-on, practical and focused on your sites.

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Digital Content Sales Academy (Orientation level)

Selling online content effectively

Selling content and services into the online media industry demands a good understanding of how online publishing works. Strengthening your team with knowledge of how content builds audiences, and how communities and social media can boost traffic is key for successful sales to online media. Video content and datafeeds can transform the success of a website, but only when they're part of a strong publishing strategy. Sales teams need the knowledge about how the online markets work to help web publishers unlock the potential for their audiences. Even a great sales person can be lost in the maze of metrics, daunted by the jargon and unclear about whether the products pitched will meet client objectives. This academy gets the team's knowledge to the right level; not only does each person's productivity increase, but the whole crew delivers better results. Hands-on, practical and focused on sales: just what's needed.

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Digital Email Marketing Academy

My email marketing plan

Writing your email marketing plan. At Digital we hate training that sits on the shelf gathering dust. The aim of our Academies are to change the way you and your team behaves in the digital market and this exercise is designed to draw together some of the key points to help build your marketing plan. Even if you are not normally the plan's author, even if you have agencies and teams of digital specialists working with you, walking through the steps in the plan is key to experiencing the challenges and questions your colleagues will face. For many of our participants it's an exercise they can refer to throughout the next few years; for some it may even form the start of the plan itself.

Digital Media Planning Academy

Getting to grips with online media planning

Learn how online media planning builds on the familiar concepts of reach and frequency from traditional media. Discover how you can get your media space to work harder for you on the web. Find out what's worth tracking and why there are many false friends when it comes to accountability. Follow our hints and tips and discover what you need to know.

Digital Research Academy

Media consumption in a digital networked world

The sudden arrival of digital networked media in our homes and offices has changed the way we use technology. It's having a profound effect on our 'media diet', and as the services available online broaden, so too do the reasons why we log on and communicate. From entertainment and chatting, to making cheap phone calls and emails, from shopping and searching, to studying and researching: it's all happening on the web. As the time consumers spend with all media adjusts to compensate for this, our Academy explains the trends and gives you the key facts. And along the way we'll touch on some of the milestones of the growth of digital media in our lives.

Welcome to the party!

Understanding online communities

The digital networked society creates new models for social interaction. Online communities may have been prospering long before the web, but only in the last few years have they crossed into the mainstream. Social software has unlocked the enthusiasm to self-publish, but while every brand now aspires to owning a community, few will ever succeed.

Blogging and harnessing community

Corporate communications directors: Blogging, CSR and getting to grips with a new corporate communications channel

All you need to know, packed into an afternoon! Blogging has suddenly arrived in the world of corporate communications. Whether we like it or not people are out there talking about our brands and our businesses. They are doing it in public and, thanks to Google and those other search tools, anyone can find out what they are saying within a click of a mouse.

Digital's Blogging Academy

Getting to grips with blogging for business

Social and professional communities have now moved to the web and there are new ways to interact. Suddenly every website publisher wants a blog. Whether it's in the structure of a diary, the space for an opinionated director to talk, or a way of unlocking their corporate social responsibility messages, blogs are the seen as the key. They are the simplest form of user generate content and used well they can transform your image and strengthen wider corporate communications objectives. Yet while blogging has washed over the industry like a tidal wave, few blogs truly succeed. The software is only the starting point, and building the right personality and message needs to be part of a wider strategy. In Digital's Blogging Academy we look at the formula for success, the best in best practice and explain the rules and structures for creating successful blogs.

What makes our training so effective?

First, you get world-class experts in their fields. People who have seen the highs and lows of the industry and can give you the confidence that what you are hearing is not only cutting edge thinking, but thinking that matters rather than the latest fad.

Second, you get genuine knowledge transfer. Following our in-company courses as commissioning managers you will get a training and development plan for each of the learners as well as the team as a whole. We'll look for ways you can reinforce the knowledge, skills and attitudes developed on the course, and incorporate them in to your weekly management routine.

Third, you get private 'clinics' with your trainer both before and after the project. We're here to help accelerate your business and these coaching sessions help you maximise the benefits to your team.

Email Danny@DigitalStrategyConsulting.com to find out more.

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Research: Digital Insight Reports

Our Digital Insight Reports give you the inside track. Recent editions include Digital Europe - tracking the rising in online advertising spend across Europe, Digital Advertising Futures - our forecasts for online advertising growth and digital media substitution, how online is eroding the brands and revenues of traditional media... more

Opinion: Meet the Digital Thought Leaders

Our monthly Thought Leadership interviews explain what key opinion formers believe the market is doing. Craig Newmark takes us behind the scenes at the classifieds website Craig's List. Richard Duvall shares his plans for the world's first online bank exchange, and web analyst Jim Sterne shows how any firm can unlock more value from their site... more