This online learning resource is where you can discuss the issues from your Academy and download the outputs of our workshops.Your Academy Director and lead tutor is Danny Meadows-Klue: Danny@DigitalStrategyConsulting.com ]]>
This online learning resource is where you can discuss the issues from your Academy and download the outputs of our workshops.All of us here at Digital hope you'll enjoy your Digital Training Academy, but we also hope you'll instantly be able to achieve more in your firm.
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Here is the place you can discuss issues with your tutor and other Academy participants
Is there something you did not understand on the Academy? Is there a new point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions.
Try to include the title of the Academy Lesson that your question relates to (if there is one). The classroom is open for one month following your Academy and materials will stay here as a reference point for you for a further year.
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After your Digital Media Sales AcademyPlease see the comments below
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In this space we're listing things from the Academy that we feel 'Rock' in online advertising, and things that, if we're honest, 'Flop'. By helping our clients harness the rocks and steer away from the flops they'll produce more powerful communication and enjoy even better results. Remember, it's still a new media for many people and this can help marketers make smarter decisions...]]>
The digital networked society is a great leveller. The relationship between brands and consumers has shifted. The structure of communications has undergone this massive leap. While the smart thinking in marketing is leaping to embrace a whole new way of doing things, much of the practice in marketing still clings to the past. That's why it wasn't just gutsy, but a strategically brilliant move for Microsoft to use a television style commercial to make the point for them.
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In this lesson we explore the growth of online advertising spend in the UK. As the world's fastest adopting internet advertising economy, the experiences here can be used to anticipate the next steps in other countries. Discover how the growth of search engines have swelled to account for half of all advertising, and why online is set to become the biggest advertising media channel by 2010.]]>
Having problems seeing the wood from the trees? When markets move this fast, getting a clear understanding of them can be tough. Audiences keep growing, advertisers keep changing their behaviour, and metrics keep adjusting. In the Digital Research Academy we give you a download of the latest numbers and show how the markets have moved so far. Use these principles to delve deeper into your own market intelligence and look for data sets within your markets that will give clearer guidance during the next two years.
This lesson explains:
In this lesson we explore the growth of online advertising spend in the UK. As the world's fastest adopting internet advertising economy, the experiences here can be used to anticipate the next steps in other countries. Discover how the growth of search engines have swelled to account for half of all advertising, and why online is set to become the biggest advertising media channel by 2010.]]>
Having problems seeing the wood from the trees? When markets move this fast, getting a clear understanding of them can be tough. Audiences keep growing, advertisers keep changing their behaviour, and metrics keep adjusting. In the Digital Research Academy we give you a download of the latest numbers and show how the markets have moved so far. Use these principles to delve deeper into your own market intelligence and look for data sets within your markets that will give clearer guidance during the next two years.
This lesson explains:
Here are ten simple takeouts from the Digital Media Sales Academy training programme. They are ideas that can help boost online advertising sales. Some focus on the process, others on the product, and others on the team. These notes accompany the talks from Danny Meadows-Klue and are part of the 5 day Digital Media Sales Academy training programme for portals, magazines, newspapers and online entertainment businesses.
Download the lecture notes, click through the slides, and share your opinions here in the online classroom.
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What are the developments and trends within the online advertising sector over the next eighteen months? Massive growth continues, market share leaps over other media, video formats come of age, the results of the acquisition frenzy make the industry mature, media planning and buying becomes much more complex and the supply explodes thanks to social media. Drawn from an edition of the Digital Publishing Strategy Academy designed for online newspapers, this handout is one of 30 supporting our executive coaching for online media groups.
Download the lecture notes, click through the slides, and share your opinions here in the online classroom.
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Craig Newmark set up his list of local web listings in San Francisco in 1995. Run from the his garage on shoestring budgets, CraigsList is the story of a dotcom success that has spawned offshoots in 175 cities across 35 countries, and audience traffic that matches Amazon. It's left regional newspaper executives reeling, and forced many analysts to question the future of local press.
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