Welcome to the Digital Media Sales Academy

Welcome to Digital Media Sales Academy

Tue, 18 Sep 2012 13:29:51 +0000

This online learning resource is where you can discuss the issues from your Academy and download the outputs of our workshops.
Your Academy Director and lead tutor is Danny Meadows-Klue: Danny@DigitalStrategyConsulting.com

Welcome to Digital Training Academy

Tue, 18 Sep 2012 12:32:30 +0000

Welcome to your Digital Training Academy: a great way to boost your knowledge and skills, helping you and your team get the most from digital marketing, publishing and communications.

All of us here at Digital hope you'll enjoy your Digital Training Academy, but we also hope you'll instantly be able to achieve more in your firm.

Find out how Digital Training Academy works

Digital Media Sales Classroom

Tue, 18 Sep 2012 12:19:09 +0000

Here is the place you can discuss issues with your tutor and other Academy participants

Is there something you did not understand on the Academy? Is there a new point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions.

Try to include the title of the Academy Lesson that your question relates to (if there is one). The classroom is open for one month following your Academy and materials will stay here as a reference point for you for a further year.

Continued learning - exercises for after you've graduated from your Academy

Sat, 18 Aug 2012 12:17:47 +0000

After your Digital Media Sales Academy
When our intensive Academy day is over, your learning should continue. In this section we give you a few tips you can follow to ensure you get the most from your Digital Training Academy

Please see the comments below

Lesson: Your Digital talking points? A few quick facts about the market

Tue, 11 Mar 2008 15:56:51 +0000

Whatever your involvement is in internet marketing, it’s useful to have a few great facts at your fingertips, so here are a few we put together based on the UK online media industry. Read through them and share them with colleagues. If you are taking part in a Digital Training Academy then we might have a few more for you as well. Read through them and think about additional cool facts that reflect the growth of internet media or marketing in your sector.

Read further...

What rocks and flops in online advertising?

Sat, 18 Aug 2007 12:16:00 +0000

In this space we're listing things from the Academy that we feel 'Rock' in online advertising, and things that, if we're honest, 'Flop'. By helping our clients harness the rocks and steer away from the flops they'll produce more powerful communication and enjoy even better results. Remember, it's still a new media for many people and this can help marketers make smarter decisions...

Digital marketing: Dialogue, not monologue please

Sat, 18 Aug 2007 12:12:34 +0000

The digital networked society is a great leveller. The relationship between brands and consumers has shifted. The structure of communications has undergone this massive leap. While the smart thinking in marketing is leaping to embrace a whole new way of doing things, much of the practice in marketing still clings to the past. That's why it wasn't just gutsy, but a strategically brilliant move for Microsoft to use a television style commercial to make the point for them.

Watch the Bring Back The Love film

Digital Lesson: Online adspend leaps (with audio commentary)

Sat, 18 Aug 2007 12:12:16 +0000

In this lesson we explore the growth of online advertising spend in the UK. As the world's fastest adopting internet advertising economy, the experiences here can be used to anticipate the next steps in other countries. Discover how the growth of search engines have swelled to account for half of all advertising, and why online is set to become the biggest advertising media channel by 2010.

Digital Lesson: Online adspend leaps

Sat, 18 Aug 2007 12:12:15 +0000

Digital Lesson: 10 key ideas for boosting online sales

Sat, 18 Aug 2007 12:12:00 +0000

Here are ten simple takeouts from the Digital Media Sales Academy training programme. They are ideas that can help boost online advertising sales. Some focus on the process, others on the product, and others on the team. These notes accompany the talks from Danny Meadows-Klue and are part of the 5 day Digital Media Sales Academy training programme for portals, magazines, newspapers and online entertainment businesses.

Download the lecture notes, click through the slides, and share your opinions here in the online classroom.

Digital Lessons: Online advertising trends in 2008

Sat, 18 Aug 2007 12:11:47 +0000

What are the developments and trends within the online advertising sector over the next eighteen months? Massive growth continues, market share leaps over other media, video formats come of age, the results of the acquisition frenzy make the industry mature, media planning and buying becomes much more complex and the supply explodes thanks to social media. Drawn from an edition of the Digital Publishing Strategy Academy designed for online newspapers, this handout is one of 30 supporting our executive coaching for online media groups.

Download the lecture notes, click through the slides, and share your opinions here in the online classroom.

Digital Lessons: Understanding the real impact of banners

Sat, 18 Aug 2007 12:11:45 +0000

A lesson from the Digital Creative Academy about why online advertising delivers impact

We live in a media saturated world. Audiences have become experienced in advertising. Many media are at risk of being screened out; television commercials not seen when they are fast forwarded, sections of newspapers going unread… Yet on the web the advertising is delivered the very moment the viewer requests the next page of content. Rather than an ‘opportunity to see’ that’s a guaranteed view. This means the impact of online advertising can be that much greater.
Download_A _lesson _from_the_Digital_Creative_Academy

Thought leaders: Craig Newmark, founder CraigsList.org

Sat, 18 Aug 2007 12:11:40 +0000

Craig Newmark set up his list of local web listings in San Francisco in 1995. Run from the his garage on shoestring budgets, CraigsList is the story of a dotcom success that has spawned offshoots in 175 cities across 35 countries, and audience traffic that matches Amazon. It's left regional newspaper executives reeling, and forced many analysts to question the future of local press.

Go to the page where you can download the article

Digital Insight Reports: Training tips from the Digital Classroom

Sun, 12 Aug 2007 17:00:00 +0000

We set up the Digital Media Sales Academy courses in 2004 and since then they’ve been taught to teams in 20 countries. Trainers have been supporting media sales managers and their teams through online tuition. Here we’ve taken a selection of comments from the conversations in the Digital Classroom to provide teams with additional insights. Any Academy participant can post questions and tutors guarantee to reply. These clips from the classroom highlight just a few of the issues raised, and how working more smartly can help boost the productivity of your team.

Read further...

Digital Articles: Best practice in video advertising

Sat, 11 Aug 2007 12:27:36 +0000

The sudden arrival of in-stream video advertising formats presents new challenges for commercial directors, ad operations teams and media planners. Minor variations in the way video advertising messages are delivered can have a disproportionate impact on the effectiveness of the commercials and the quality of the campaign. These best practice tips for video advertising reflect techniques that have proven to be effective for both media planners and online publishers in getting more value from the media space and creative assets.

Read further...