Welcome to the Digital Search Academy

Welcome to Digital Search Academy

Tue, 25 Sep 2012 12:20:00 +0000

Getting your products found online can be like asking your customers to find the proverbial needle in the haystack. Search engines are key to your business and our one day orientation gives you all the basics you need to get started in effective search engine advertising and marketing. You'll get to grips with the mechanics of search, pay-per-click advertising and the basics of search engine optimization. It's your fast track to being able to make informed decisions about when, where, and how, to harness the power of search engine advertising. It concentrates on the essential knowledge you need, gives you a framework for the future, and delivers practical tips your company can use straight away.

Learn more - Download_Digital_Search_Academy_prospectus

Welcome to Digital Training Academy

Mon, 24 Sep 2012 12:35:45 +0000

Welcome to your Digital Training Academy: a great way to boost your knowledge and skills, helping you and your team get the most from digital marketing, publishing and communications.

All of us here at Digital hope you'll enjoy your Digital Training Academy, but we also hope you'll instantly be able to achieve more in your firm.

Find out how Digital Training Academy works

The Search Academy classroom

Mon, 24 Sep 2012 12:00:47 +0000

Here is the place you can discuss issues with your tutor and other Academy participants

Is there something you did not understand on the Academy? Is there a new point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions.

Try to include the title of the Academy Lesson that your question relates to (if there is one). The classroom is open for one month following your Academy and materials will stay here as a reference point for you for a further year.

Lesson: Your Digital talking points? A few quick facts about the market

Tue, 11 Mar 2008 15:55:42 +0000

Whatever your involvement is in internet marketing, it’s useful to have a few great facts at your fingertips, so here are a few we put together based on the UK online media industry. Read through them and share them with colleagues. If you are taking part in a Digital Training Academy then we might have a few more for you as well. Read through them and think about additional cool facts that reflect the growth of internet media or marketing in your sector.

Read further...

Digital's 10 steps to successful search engine advertising

Sun, 26 Aug 2007 12:01:59 +0000

A few years ago search marketers started approaching us, frustrated by the fact that their campaigns were not working. Whether they were in search agencies or within client companies, they were doing some great work themselves, but it simply wasn't translating into business results. We dug deeper and started to audit search marketing projects to look at the elements and the breaking points. And that's how we built our 10 Steps to Successful Search Marketing.

Lesson: Seven simple steps to starting search marketing

Fri, 24 Aug 2007 11:00:00 +0000

If you’re new to search engine marketing, then its breadth and scale might feel daunting. Get
search right and it can transform your business, that’s why it accounts for more than 40% of all
online advertising in many countries. Devised by Danny Meadows-Klue to help companies
new to search get it right, these simple steps get you heading in the right direction. Search
engine advertising and search engine marketing will become major tools for your brand; it’s
time to get started.

Download lesson handouts

Digital Articles: Best practice in video advertising

Thu, 23 Aug 2007 12:53:49 +0000

The sudden arrival of in-stream video advertising formats presents new challenges for commercial directors, ad operations teams and media planners. Minor variations in the way video advertising messages are delivered can have a disproportionate impact on the effectiveness of the commercials and the quality of the campaign. These best practice tips for video advertising reflect techniques that have proven to be effective for both media planners and online publishers in getting more value from the media space and creative assets.

Read further...

Improve search results snippets with a meta description makeover

Wed, 22 Aug 2007 12:00:00 +0000

The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL.

Google: search engine marketing case studies

Mon, 20 Aug 2007 20:00:00 +0000

Search marketing works for every type of firm and every size of business. We’ve worked with the team at Google to select these case studies to help marketers see just a few of the ways that pay-per-click search engine advertising can drive traffic to your site. PPC search marketing is key to getting more customers and building traffic to your websites. You can download the case studies here and explore them in more depth on The Search Academy training courses. Read more on the Case Studies page...

Getting to grips with Google PageRank

Mon, 20 Aug 2007 13:00:00 +0000

Google’s co-founder Larry Page gave his name to the ranking tool that describes the importance of a website in terms of its link equity. The complex algorithms behind PageRank are part of the secret of Google’s success, and by understanding the model, search engine optimisation teams can build stronger link equity and social media optimisation strategies.

The future for search?

Mon, 20 Aug 2007 12:01:40 +0000

The competition between the search engines will fuel product development and ensure that the range of options continues to grow,and that the trading model continues to evolve. Role of local search and geo-targeting will unlock a new wave of advertisers and listings, but the fusion with maps and aerial photographs will create a deeper connection between the online and offline worlds. Mapping functionality is just one example of a 'mashup' and new mashup formats will help deliver even more value.

Auctions and media: search is just the start

Mon, 20 Aug 2007 12:01:30 +0000

The trading models for online advertising have always been progressive. A transparency in the data, and a keenness to relate advertiser success to media space quickly created the Cost Per Click trading model in the late nineties, and then the Cost Per Action model. Since then sharing the risk has become a regular part of the media buying discussion, and the role of auctioning clicks has become embedded in the trading of search engine advertising.

Social Media Optimisation

Mon, 20 Aug 2007 12:01:20 +0000

The rapid rise in user generated content (UGC) triggered by the platforms like blogger and YouTube, or the social networks like MySpace or Linked-In, has started to have a real effect on how SEO works. The challenge is the exploding number of links as these new publishing formats trigger a step-change in the connectedness of pages. This is much more like the original read: write web envisaged by Tim Berners-Lee, and the democratisation of access to publishing tools means that just about anyone can now easily write their own content and produce professional web pages without knowing a thing about HTML or the technology side of content management systems.

The seven steps for getting started in search

Sun, 19 Aug 2007 12:02:01 +0000

Download the summary of Danny's keynote at the Internet World annual conference in London. This session - in partnership with the IDM - explored seven simple steps for getting started in search. Get search right and it can transform your business, that's why it accounts for more than 40% of all online advertising in many countries. Search engine advertising and search engine marketing will become major tools for your brand; it's time to get started.

Download _7_steps_for_getting_started_in_search

Digital Search Marketing Academy @ IAB Polska (Advanced)

Thu, 21 Jun 2007 18:38:53 +0000

The Search Academy is the fast way to boost your search knowledge. The Digital Training Academy created this programme of orientation and advanced Academies that now run with our strategic partner IAB Polska.

Materials: Materials are restricted to participants | Bookings: To apply for a place email our events team. | Digital Search Academy at IAB Polska.