Welcome to the Digital Search Academy

Digital training and Search Marketing Strategy workshops for your team

Search engine marketing training: Writing for Google

Getting your brand discovered in search engines demands paying constant attention to best practice. Writing for the web demands translating the language consumers use into language that fits into the key elements of the visible page content on your site. By using headlines you can tell Google and other search engines what is most important and help boost your rankings in natural search results for the terms that matter.

View the lesson: Writing for Google

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