Welcome to the Digital Social Media Academy

Digital Classroom - Supporting resources for Academy participants

Fri, 28 Feb 2020 15:02:39 +0000

Connecting intimately with consumers: Harnessing social media, consumer generated content, social networking and ‘Web 2.0’ trends

Blogs and online communities are just some of the ways to harness social media and ‘user generated content’. The sudden rise of social media has created new publishing and marketing techniques. There are many more publishing tools for getting the most from UGC within your online audience. In this Web 2.0 workshop, we start thinking about the practical side of how to harness social networking and collective intelligence to give your website increased traffic and an editorial edge. We explore different types of UGC and provide practical hints and tips on how brands and website publishers can make their content more easily discoverable to help drive audiences.

Digital Classroom: Questions about social media?

Wed, 27 Feb 2019 12:38:29 +0000

Here's the place to post them. Is there something you did not understand? Is there a new point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions.

Try to include the title of the topic discussed during the keynote that your question relates to (if there is one). Putting this at the start will help other participants find the topics they are interested in.

The classroom is open for one month and materials will stay here as a reference point for you for a further year.

Digital Insight Report: 10 Golden Rules in Social Media Marketing

Thu, 26 Feb 2015 15:19:32 +0000

Social media marketing best practice

Blogs, online communities, social media and then social networks: they have permanently changed online marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. The brand is only one guest among millions and the challenge for marketers is that while the rewards may be great, the risks are greater. The Ten Golden Rules were extracted from analysing the successes and failures of hundreds of social media marketing campaigns, looking for DNA that was shared between the successful and absent in those that failed. The clarity of patterns that emerged removes much of the mystery of social media and helps marketing teams quickly identify the specific risks and potential of the opportunities unfolding around them.

Download the report: Social media marketing best practice

Examples: The first election won with social media?

Wed, 26 Feb 2014 15:07:49 +0000

The US elections were a defining moment for the use of social media in politics. The Obama campaign generated a massive stream of motivating, engaging content that they successfully distributed across email, social media platforms and their own websites. This formed a turning point in how governments communicate with their citizens.

Obama on MySpace | Obama on You Tube

Digital Thought Leaders

Tue, 26 Feb 2013 14:46:22 +0000

At this social media event we bring together four of the leading media and social media brands. Facebook has just celebrated its fifth birthday and is now one of the largest websites in the world, YouTube (now part of Google) pioneered online video content and created a step-change in the role of the web, Reuters is the most well respected news gathering operation in the world and is weaving Twitter into its marketing plans, and the BBC is the country’s largest media and entertainments website. All have found different ways to harness social media, and here you can meet the people driving their plans. Find out more about the people and see what they said about how brands can harness social media.

Pete Clifton: Head of Editorial Development, BBC

Tim Faircliff: General Manager, Reuters Media

Bruce Daisley: Industry Leader, YouTube

Stephen Haynes: UK Sales Director, Facebook

About Digital Training Academy courses and marketing coaching

Sat, 25 Feb 2012 13:34:20 +0000

How does our digital marketing coaching and training work? Here is a quick overview… Welcome to your academy
Which countries do we train in? We are based in the UK but train in twenty countries, in the Americas, Asia, Africa, Middle East and across Europe, including these… Directory of international Digital Classrooms
Where in the world are we next month? Here is a list of a few events… Events @ Digital
What research will you get after training? Here are some examples of the monthly digest of research and reports you will receive for one year.
Would you like to see an example online classroom? Here is one from the Digital Search Academy.
Would you like to see an example of how tutors answer marketing questions after your training? Here’s an example from the Digital Publishing Strategy Academy.
Would you like to see an example of an international classroom? Here is one from Croatia, the smallest market we train in.
Would you like to see an example of a lesson? Here is one from the Digital Analytics Academy that was videoed.
What did Academy graduates say about their training? Here are just a few of the comments… Testimonials.
Do we deliver executive coaching for Chief Executives and boards of directors? Yes, we can talk more by email.
Do we train advertising agencies, and digital agencies? Yes, we can talk more by email.
If there are only a couple of people who need training, would you like to join a public course? Public Access Courses

Executive and Leadership Academy programmes for coaching senior teams

Fri, 25 Feb 2011 13:33:20 +0000

For ten years we’ve developed insight and coaching programmes to give senior teams the edge their brands and websites needed. We blend marketing and communications strategy with digital insights to build smarter models for engagement and more successful sales for brands. Our consultants have been leading industry thinking since and some have been coaching senior management in digital media and marketing for 15 years. Based in London, our teams have worked in 30 countries, and across dozens of sectors to match the complex needs the brands we support.

Get in touch email TheTeam@DigitalStrategyConsulting.com | Coaching leadership teams | International coaching programmes in digital publishing and online marketing

Digital Toolkit | Creating expert reviews

Fri, 25 Feb 2011 12:36:36 +0000

Getting social media right is challenging. Many blogs go unread, many forums remain silent and many brand managers waste their time and budget by focusing energy in the wrong direction. Harnessing consumer involvement in product reviews demands understanding the nature of participation and having the right approach to content. Expert reviews should be at the heart of content strategies that rely on translating consumer comments into something meaningful for others to review. These social media strategy notes provide a simple template for getting the right framework in place for expert reviews. Around the expert reviews, simpler participation such as ratings, tag clouds, reviewer ratings and secondary consumer comments can easily be incorporated.

Download the expert reviews toolkit

Best practice | 10 golden rules for getting social media right

Fri, 25 Feb 2011 12:36:35 +0000

Social media, social networks, blogs and online communities have permanently changed online marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. The challenge for marketers is that while the rewards may be rich, the risks are greater. Their brand is just one guest among millions, and nobody is in control. These 10 golden rules grew from training brands on social media marketing across the UK, Europe, Asia and Latin America. Consistently the same patterns emerged: the brands that failed followed few of these approaches, the brands that succeeded had most in place.

Read the rest of the article

Social media research and statistics: Digital Intelligence - Tracking the growth of social media

Tue, 25 Jan 2011 12:35:38 +0000

Here you can find examples of social media research from the last two years with graphs of audience growth for Facebook, Myspace, Twitter and other key social media brands.

Social media marketing issues: keynote debate at Technology for Marketing (UK)

Fri, 26 Feb 2010 15:07:49 +0000

For the third year running, Danny Meadows-Klue keynoted at the Technology for Marketing congress and this video from one of the attendees captures some of the ideas and atmosphere. Danny invited YouTube, Facebook, Reuters and the BBC to join him to debate what best-practice means in social media marketing and took questions from participants online during the previous two weeks through the Social Media Marketing Academy pages on the supporting website.

Watch the video of the debate | Social media marketing best practice: Download the 10 Golden Rules for Social Media Marketing

Lecture notes: Download

Fri, 26 Feb 2010 15:06:49 +0000

Bookmark this page and look out for the downloads coming soon. We’re editing together Danny’s slides from the recent lecture about social media.

Because 1200 people who applied couldn’t join our session in February (due to the fire capacity) we’ve set up additional small scale workshops of our own here in London in March. Places are limited, and priority goes to TFM&A delegates. 50% discount: We know lots of people travelled to see the session, and the event organisers apologised about the limited places, and that’s why we want to give TFM&A delegates a 50% discount, reducing the full day price to £395+vat.

Social networking forum – finding out more about what smart social networking is all about

Thu, 25 Feb 2010 12:35:37 +0000

Olympia Conference Hall, London | Monday 9th/Tuesday 10th March: 10:00 - 18:00

Keeping on top of the latest trends in social networking is a constant challenge. No sooner have you started building an application on Facebook than people want to be your fans. Just when that corporate blog is ready for the next update you find half your office are already on Twitter. From MySpace and Bebo, to the pioneers at AOL and Yahoo, social media presents a daunting array of choices for marketers.

Enter the Social Networking World Forum, and a rare chance to see the people you need to under one roof in either London, California or Singapore. They’re high level conference and seminars looks set to deliver some of the latest thinking to brand managers from firms large and small.

Join the Digital Training Academy team by dropping by to meet Claire, Peter and more of the team. And if you miss our Ten Golden Rules, then there are free places for several delegates to the show at our social media marketing breakfast in London on Friday.

Social networking map

Thu, 09 Jul 2009 12:19:11 +0000

Social media and online social networks allow granular insights into how consumers behave and how they form and change their connections. Analysis of social networks reveals the complex web of connections and can help untangle how information flows through communities. Here is an example of a social network map from Facebook where the connections from one individual have been plotted. Although today’s online social networks only reflect part of the connection people have, these snapshots provide a rich insight into both the individual person and their communities.

View the social networking map

Social networks: A first step towards European regulation

Thu, 25 Jun 2009 10:31:10 +0000

European regulators unveiled long anticipated plans this week for guidelines about how social networks such as Facebook and MySpace should handle European privacy rules, writes the Wall Street Journal. Regulation in a young and fast changing space is always risky, and many will argue lacks necessity because of the existing data protection directive. However the guidelines appear to have been set very low, simply reconfirming what would be common knowledge even for novice internet users.