Marketing strategy coaching for brands and their agencies from the Digital Training Academy. A rare opportunity to experience the fast paced marketing and strategy training normally reserved for in-company teams. These open access courses will inspire your digital marketing and give you clear plans you can implement on your next campaign.

Advertising, editorial, communities, traffic building

This term's focus: Intensive digital publishing and marketing coaching

Accelerate your team’s understanding of digital publishing, online advertising and web content with our intensive programme of courses. We’ve trained digital teams in over 20 countries and this new programme of open access digital publishing coaching will instantly boost your team’s results. Our training is practical and focused, designed to have an immediate impact on your business and change the way your organization works. Our tutors and business coaches have been teaching online media or online marketing for more than a decade and can help you get more from the investment you’ve already made in the web.

Who should attend?

If you work on a media website, then you’re the right type of web publisher for these digital publishing coaching programmes. These Digital Training Academies are specifically geared to the needs of publishers, commercial directors, editors, business strategists, and online marketers for media groups.

Need to know more?

Call us on +44 (0) 20 7244 9661 or email Admissions@DigitalTrainingAcademy.com.

Training starts a week before with research and exercises we send you and your access continues after.

Digital Marketing Academy (acceleration course)

24 September 2008, London

This intensive Digital Training Academy covers the key tools you need to be using to market your website properties effectively. From email and RSS feeds to search engine marketing, web media, social media and link building. The agenda is adapted around the needs of participants and acts as a fast way of checking your online marketing is covering all the right areas.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Digital Media Sales Academy (acceleration course)

25 September 2008, London

Designed for internet advertising sales teams with less than a couple of years experience, this acceleration course is boosts knowledge of formats, trading models and key trends in impacting on price and client expectations. We examine deal structures, metrics, campaign reporting and how you can segment the market, as well as practical exercises to respond to client briefs.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Digital Search Academy (acceleration course)

23 October 2008, London

In this Search Academy you’ll work through your next search marketing plan step by step, examining how on-page and off-page factors influence your rankings in the natural listings and building up the framework for a pay-per-click campaign. You’ll set your search objectives and follow through the measurement practices to check your customers are sticking with you.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Digital Blogging Academy (acceleration course)

12 November 2008, London

Blogging is one of the most intimate and persuasive communication tools, yet why do most blogs fail to get readers and most readers fail to engage with blogs? In a channel that’s free to use and can transform the perception of a brand, why is much of the content copied and pasted from press releases and given scant attention by marketing teams? Get it right and blogs can transform customer communication into deep and immersive dialogue that changes brand image, conveys complex information and builds a buzz that gets customers talking and taking your messages further. From business to business and high tech, to corporate social responsibility and crisis management, blogs can be at the heart of integrated marketing communications. In today’s rich digital landscape they can form the anchor of a social media strategy, and harness email, RSS and feeds to build regular customer contact. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

    Enquire further about bookings | Request a skills assessment

Continue reading "Blogging | 12/11/08" »

Digital Email Academy (acceleration course)

13 November 2008, London

A day of email publishing design, planning, content and strategies.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favourite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.     Enquire further about bookings | Request a skills assessment

Building stronger online publications

Digital Commercial Publishing Strategy Academy

4 December 2008, London

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point, and harnessing social media and communities remains key to sustainable content and audience growth. This management training explores the business models and content models of online publishing, and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

Pricing, payments and discounts

This Digital Training Academy is £695 (£545 for existing corporate clients and Academy Members). Your Academy Fee includes a lunch in our favorite Covent Garden restaurant, your Digital Knowledge Pack, online support and one year’s membership of our Academy Graduate Programme. If you book online, then there is a separate £150 discount off the price of any second or third place for new client bookings. Participants holding discount vouchers from Digital’s recent events should adjust their prices accordingly and will need to email voucher details to their Academy Manager. Invoices will be given back to all participants on the day. All prices are subject to VAT at 17.5%, so for example: a standard place is £695 and the vat is £121.63, making the total £816.63 . Vat will be added automatically.

These offers are subject to our standard terms.

        Enquire further about bookings | Request a skills assessment

Your Digital Training Academy is packed with loads of research, exercises and lessons. We know your time is valuable and that's why we've put two days of material into this Academy.

Registration 8:45am

Start 9:00am
9.00-10.45	1st training session
10.45-11.00	coffee break
11.00-13.00	2nd training session
13.00-13.50	lunch
13.50-15.15	3rd training session
15.15-15.30	coffee break
15.30-17.00	4th training session

Graduation & Close 17:00

After school tutorial (for participants with additional questions) until 17:30

If you're travelling to London for this Academy and can't join for 8:45am then tell your tutor and we'll deliver the first lesson online a few days before.

Here are a few rules for how the Academy works. If you have any questions then just ask your course manager. We look forward to seeing you soon!

There is a vast skills gap in the media and marketing industries. It's holding individuals and companies back. Online can be tough; impenetrable language, constantly changing technologies or suppliers, unclear business process and evolving models for trading. And the pace means that even if you were up to speed six months ago the game will have moved on. That's why we set up our programme of digital training academies; to provide top quality, jargon free, leading edge training to the future leaders of the media and marketing industries.

Learn more - Download what_training_can_do_for_your_company_2.0.pdf

I'd like to introduce myself: I'm Danny, and I'll be your trainer. It was back in 1994 that I got involved in Internet media and web marketing, and by 1996 I'd started helping other people - especially media sales guys - make the transition into digital media and digital marketing. Our team really enjoy working on the Digital Training Academy programme.

If you'd like some more background about some of the things I've done in the internet marketing and publishing industries then there's a biography in our press centre.