Marketing strategy coaching for brands and their agencies from the Digital Training Academy. A rare opportunity to experience the fast paced marketing and strategy training normally reserved for in-company teams. These open access courses will inspire your digital marketing and give you clear plans you can implement on your next campaign.

This term's focus: Intensive digital publishing and marketing coaching

Accelerate your team’s understanding of digital publishing, online advertising and web content with our intensive programme of courses. We’ve trained digital teams in over 25 countries and run intensive programmes to deliver a rapid leap in knowledge and skills.

Digital Training Academies currently available

Find out how our programme of breakfast briefings and intensive one day courses can help your team get social media right, boosting their knowledge and skills so they can focus on the precise tools and techniques that will push your brand, generate discussion, build awareness and ultimately drive sales. Special events in London in 2009.

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• Digital’s Orientation Academy – The fast track to learning how the new markets and business models work
• Digital’s Executive Orientation Academy – High level workshops for your board of directors

• Digital’s Media Sales Academy for ‘pure-play’ online brands – Getting to grips with online media sales
• Digital’s Media Sales Academy for multi-channel media owners – Getting to grips with online media sales

• Digital’s Advertising Creative Academy – Designing ads that get results on the web
• Digital’s Advertising Models Academy – Developing effective frameworks for your ad campaigns
• Digital’s Corporate Communications Academy – Getting online right for corporate communications teams
• Digital’s Mobile Marketing Academy - Harnessing the power and potential of media targeting
• Digital’s Online Marketing Academy – Getting to grips with the power of online marketing
• Digital’s PR Academy – Getting to grips with how online fits into the PR mix

• Digital’s Audience Building Academy – Unlocking the keys to boosting your traffic and retaining customers
• Digital’s Blogging Academy – Authoring blogs that get readers and ratings
• Digital’s Community & Web 2.0 Academies – Building effective online communities
• Digital’s Podcasting Academy – Getting to grips with designing and building podcasting strategies
• Digital’s Advertising Trafficking Academy – Creating efficient campaign workflow
• Digital’s Publishing Theory Academy - Understanding and harnessing the theory of digital publishing

• Digital’s Media Planning Academy - Getting to grips with online media planning
• Digital’s Media Targeting Academy - Harnessing the power and potential of media targeting

• Digital’s Search Academy for Advertisers – Getting more profitable customers through search
• Digital’s Search Academy for Agencies - Getting more profitable customers for your clients through search

• Digital’s Email Marketing Academy – Getting to grips with email marketing
• Digital’s Email Marketing Retention Academy – Using email to retain your customers
• Digital’s Email Publishing Academy – Building effective email newsletters and publications
• Digital’s Email Viral Marketing Academy – Creating effective viral marketing messages

• Digital’s Research Academy for Advertising Spend- Getting to grips with digital adspend and its implications
• Digital’s Research Academy for Data Analysts – Understanding digital research methodologies
• Digital’s Research Academy for Online Audience Behaviour – Understanding your customers
• Digital’s Web Analytics Academy for Publishers – Using data to increase audiences and improve site design
• Digital’s Web Analytics Academy for Retailers – Using data to increase sales and refine site design
• Digital’s Web Analytics Academy for Research Analysts – Plugging web data into business intelligence

• Digital’s Corporate Finance Academy – Understanding and valuing new economy businesses
• Digital’s Management and Organisation Academy - Building effective teams and agile structures
• Digital’s Trends Academy – Understanding the strategic trends driving the digital economy
• Digital’s Web 2.0 Academy – Harnessing Web 2.0 practices and technologies in your business
• Digital’s Web Project Management Academy – Running web projects to deliver on time and within budget
• Digital’s Web Strategy Academy for Publishers – Understanding the strategic framework for publications
• Digital’s Web Strategy Academy for Retailers – Understanding the strategic framework for retail

Your Digital Training Academy is packed with loads of research, exercises and lessons. We know your time is valuable and that's why we've put two days of material into this Academy.

Registration 8:45am

Start 9:00am
9.00-10.45	1st training session
10.45-11.00	coffee break
11.00-13.00	2nd training session
13.00-13.50	lunch
13.50-15.15	3rd training session
15.15-15.30	coffee break
15.30-17.00	4th training session

Graduation & Close 17:00

After school tutorial (for participants with additional questions) until 17:30

If you're travelling to London for this Academy and can't join for 8:45am then tell your tutor and we'll deliver the first lesson online a few days before.

Here are a few rules for how the Academy works. If you have any questions then just ask your course manager. We look forward to seeing you soon!

There is a vast skills gap in the media and marketing industries. It's holding individuals and companies back. Online can be tough; impenetrable language, constantly changing technologies or suppliers, unclear business process and evolving models for trading. And the pace means that even if you were up to speed six months ago the game will have moved on. That's why we set up our programme of digital training academies; to provide top quality, jargon free, leading edge training to the future leaders of the media and marketing industries.

Learn more - Download what_training_can_do_for_your_company_2.0.pdf

I'd like to introduce myself: I'm Danny, and I'll be your trainer. It was back in 1994 that I got involved in Internet media and web marketing, and by 1996 I'd started helping other people - especially media sales guys - make the transition into digital media and digital marketing. Our team really enjoy working on the Digital Training Academy programme.

If you'd like some more background about some of the things I've done in the internet marketing and publishing industries then there's a biography in our press centre.