Here's the place to post them. Is there something you did not understand? Is there a new point you would like to make? Are there any new issues that you have discovered now you are applying your knowledge? Use this space to make your comments and to ask your questions.
Try to include the title of the topic disussed during the keynote that your question relates to (if there is one). Putting this at the start will help other participants find the topics they are interested in.
The classroom is open for one month and materials will stay here as a reference point for you for a further year.
]]>
Welcome to your Digital Training Academy: a great way to boost your knowledge and skills, helping you and your team get the most from digital marketing, publishing and communications.
Introducing a simple framework for best practice in online advertising and media planning. We use this model to explain the relationship between online advertising, traffic and sales. The advertising process in digital channels mirrors what marketers know from classic channels, and by unpacking the advertising effect into a funnel that describes the steps from ad attention, through advertising persuasion to sales results, marketers can better see the role advertising and the web plays in generating increased business.
TFM&A Technology for marketing and advertising 2008
The rapid pace of change in both the publishing industry and within the NHS has created an uncertain time for pharmaceutical marketing.Are these developments a threat or an opportunity? How will you react?
Understand the models of blogs and the social context that fuels them. Explore what’s needed to get them working for you, and how they can be supported. Understand what makes writing work hard online, and the role of links and networks. Find out the mistakes you need to avoid. Discover how to build traffic to your blogs. See examples and models you can apply.
Thanks to the folks at NetImperative and Weboptimiser, we had a great dinner tonight, with a big serving of Web 2.0 as a side order. It was a chance for a few of us back in London to chat about the new publishing models of communities and online audiences. As conversation expanded from how marketers can use online communities to how you harvest the wisdom of crowds, I figured that writing up a few notes might be handy to help some of the folks who were here tonight, as well as some who weren’t.
Danny Meadows-Klue's keynote to the Polish marketing industry explores how online marketing has changed, again. The technologies of the ‘Web 2.0’ generation of applications and services have big implications for internet advertising and how internet marketers work. They have triggered a massive wave of participative communities, online social networks, user generated content and social media that have changed the landscape marketers work in. To succeed in internet marketing there are challenges in thinking, structure and marketing processes that have to be overcome. What are the challenges? What are the key elements of Web 2.0 that matter most? What are the tips from our team here at Digital for marketers to approach Web 2.0 services the right way?
Our Web 2.0 Academy for Marketers is a great way to get to grips with the potential of social networking and online communities. There are a collection of new approaches, communication channels and marketing philosophies to get to grips with and they're having as much effect offline as they are on the web. Marketing is suddenly about to change and if you're responsible for marketing then you need to be leading your firm's response.